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We had such a great response to the B2B Newsletter episode – so much feedback about how you want to start this effort and amp up your sales efforts.

With that in mind, here are 8 principles that reflect the foundational ideas or concepts that guide our sales efforts.
 

1. Be Specific (Niche Down):

   - Focus on what you do best

   - Serve a specific target audience

 

2. Be Yourself (Unapologetically):

   - Your unique skill set is your strength

   - Don't be afraid to be bold and different

 

3. Be Purposeful with Pricing:

   - Charge what you're worth

   - Don't compete on price; compete on value

 

4. Bet on Quality Over Quantity:

   - Offer fewer services, but make them exceptional

   - Focus on high-quality clients and projects

 

6. Boundaries Matter (Say 'No' When Necessary):

   - Don't take on every client or project

   - Stick to what aligns with your brand

 

7. Build Strong Relationships:

   - Foster long-term connections with clients

   - Your network is your net worth

 

9. Boost Trust with Testimonials and Case Studies:

   - Show off your successes

   - Build trust and credibility

 

10. Brace Yourself for Failure:

   - Embrace mistakes as learning opportunities

   - Iterate and improve

 

Mentioned in this episode:

 Badass Your Brand by Pia Silva

 The Win Without Pitching Manifesto by Blair Enns

 B2B Newsletters episode

 Featured Listings episode

 

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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