Bloomberg Business of Sports

Bloomberg's Scarlet Fu and Jason Kelly break down the Business of the Super Bowl.

They speak with:

• Mark Donovan, Kansas City Chiefs President
• Lloyd Howell Jr, Executive Director of the NFL Players Association
• Patriots Chairman and CEO Bob Kraft
• Anjali Sud, Tubi TV CEO 
• Amy Howe, FanDuel President and CEO

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Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. 

Former NFL executive Amy Trask sets the scene ahead of Super Bowl LIX in New Orleans, sharing her thoughts on the Kansas City Chiefs/Philadelphia Eagles rematch, the NFL's prospects for international growth and the latest head coaching hires.

Then, Theresia Gouw, co-founder and managing partner of venture capital firm Acrew Capital and Tom Conaghan, head of the Sports Law Group at McDermott, Will & Emery join to discuss Gouw's recent investment in the Buffalo Bills and what's next for private equity in the NFL.

Plus, we head to Radio Row to hear special conversations from our colleagues, Bloomberg Originals sports correspondent Vanessa Perdomo and Bloomberg US sports business reporter Randall Williams. They speak with: NFL All-Pro edge rusher Myles Garrett, former Dallas Cowboys star Dez Bryant and NFL legend Joe Montana. 

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Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg Business of Sports reporter Randall Williams on expected viewership for Super Bowl LIX plus halftime performer Kendrick Lamar’s beef with Drake.

Louise Johnson, CEO of sports and entertainment marketing agency Fuse discusses her recent panel at CES 2025 that focused on the growth of AI technology in sports and entertainment, and how her firm caters to increasing demand for "personalization" among sports content consumers.

Plus, Dallas Cowboys' executive vice president Charlotte Jones and former pro-tennis star John Isner chat about getting into the tennis business with the Ford Center hosting the Dallas Open.

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Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. 

Bloomberg News global business reporter Ira Boudway joins to talk about TGL, the new, made-for-TV indoor golf competition created by Tiger Woods and how it’s aiming to reach a younger audience. They also discuss a conversation NFL commissioner Roger Goodell had on “The David Rubenstein Show: Peer to Peer Conversations,” where he mentioned being open to expanding the regular season to 18 games. 

Former college basketball star Jimmer Fredette joins along with Michael Haddix Jr., to discuss Scout, a financial solutions platform for college athletes. Haddix is founder and CEO of the firm and Fredette is an investor. They discuss the impact the firm can have as NIL changes how student athletes make decisions. 

Plus, Bloomberg Originals sports correspondent Vanessa Perdomo has a conversation with former USA soccer striker Jozy Altidore about soccer’s growth in the US, and how he became a limited partner in the Buffalo Bills as they chase a title.

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Join special guest hosts Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. 

It’s one the biggest weekends for football fans. The NFL Divisional round features marquee matchups, highlighted by the Baltimore Ravens and Lamar Jackson and the Buffalo Bills and Josh Allen facing off. Then, college football will crown a new champion on Monday night in Atlanta when the Ohio State Buckeyes take on the Notre Dame Fighting Irish. Dan Corso, president of the Atlanta Sports Council joins to talk about how Atlanta made preparations to host the game, and the future of sports in the city. 

For a look at the broader football landscape, Jason and Vanessa speak to Chafie Fields. He’s executive vice president for team sports at Wasserman and represents several pro and college players including Ohio State’s star freshman wideout Jeremiah Smith. They discuss how NIL is impacting the college experience for players and how it could impact their thinking on heading to the NFL. 

Plus, we hear from Kavitha Davidson. She’s a longtime sports journalist and host of Sportly, a dynamic podcast covering the narratives that underpin the games we adore.

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Join hosts Michael Barr, Scarlet Fu, Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

Altice dropped MSG Networks from its Optimum cable service, leaving Knicks and Rangers fans in the lurch. Bloomberg News telecom and entertainment reporter Kelcee Griffis details the dispute and how it's the latest example of a content provider and content distributor playing hardball with each other.

Bloomberg News wealth reporter Annie Massa joins on her reporting that the Saudi-backed LIV Golf will host a tournament at President-elect Donald Trump's National Doral golf club near Miami and how it continues a trend for Trump cozying up with LIV Golf.

And we hear from Michael Lombardi, general manager of the University of North Carolina's football program about what's next now that NFL legend Bill Belichick is head coach.

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Join hosts Michael Barr, Scarlet Fu, Damian Sassower and guest hosts Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.
On this special New Year edition of the show, we look back at some key conversations from 2024 and what big stories we're watching for in the new year.
Featuring:

• Boston Celtics lead owner Wyc Grousbeck and his wife and business partner Emilia Fazzalari about their Cincoro Tequila business and the future of the Celtics.
• NBA legend Julius Erving and National Thoroughbred League co-founder Randall Lane about Erving's new investment into horse racing
• US soccer president Cindy Parlow Cone about soccer's growth and a big investment from NWSL franchise owner Michele Kang
• Velocity Capital Management founding partner David Abrams and Texas Permanent School Fund CEO and CIO Bob Borden on the state's major investment into Velocity's Opportunity Fund
• Acclaimed sports journalist John Feinstein about his latest work on college football's "Ancient Eight"
• Bloomberg News global business of sports reporter Ira Boudway for a look at some of the big stories we'll be following in the new year

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Join hosts Michael Barr, Scarlet Fu, Damian Sassower and guest hosts Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

Former New York Times bestselling author and Emmy-winning film and television producer Jeff Benedict shares his thoughts on NFL coaching legend Bill Belichick's decision to coach at the University of North Carolina and how it impacts the college landscape and his legacy.

With the NBA's recent early season ratings coming in lower, Bloomberg Opinion columnist Tyler Cowen discusses why he believes the decline could be a symptom of a larger problem for the league.

Plus, we dive into the business of air travel for professional teams and athletes with Elevate Aviation Group CEO Greg Raiff.

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On this special bonus edition of the Bloomberg Business of Sports, Velocity Capital Management founding partner David Abrams and Texas Permanent School Fund CEO and CIO Robert "Bob" Borden detail the latter's recent anchor investment of $200 million into Velocity’s flagship Opportunity Fund. They also react to the news of legendary NFL coach Bill Belichick agreeing to terms with the University of North Carolina Tar Heels, and what it signals about future investments in the college sports landscape.

They speak with hosts Michael Barr, Scarlet Fu and Damian Sassower.

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Join hosts Scarlet Fu, Damian Sassower and guest hosts Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. 

Former Super Bowl winning NFL head coach and NFL Network analyst Brian Billick joins to share his thoughts on the NFL season as we head closer to the playoffs, with players like Josh Allen and teams like the Philadelphia Eagles playing their best at the right time. 

Bloomberg Opinion columnist Adam Minter joins to discuss his latest piece on how Saudi-backed LIV Golf has pressured the PGA to boost player pay and more. 

Plus, hear a portion of a special conversation Jason Kelly had with former NBA All Star Jamal Mashburn.

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