On this special bonus episode of the Bloomberg Business of Sports, host Vanessa Perdomo-Maglione ventured to Cannes, France for the Cannes Lion festival where she moderated a panel at Stagwell’s Sport Beach about how smaller sports build culture moments. The sports that shape taste, drive fashion, and influence what's cool rarely start at the center. They start at the edges, built by athletes who are as much creators and cultural figures as they are competitors. This panel explores how niche sports earn their way into the mainstream — and how the athletes who carry them there become the taste makers, style icons, and brand partners that marquee sports can only try to replicate.

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

The New York Knicks ended one of the longest championship droughts in the NBA, bringing relief to their long-suffering fans.

Last Saturday night, the franchise won its first title since 1973, and third all-time, with a 94-90 win at the San Antonio Spurs in Game 5. The Knicks trailed for most of the game, staging yet another late comeback to take the lead with just minutes remaining in the fourth quarter.

Jalen Brunson, who was named the Finals MVP after the game, scored 45 points to power New York to victory over San Antonio.

The victory served as an exclamation point for one of the most dominant playoff runs in league history. The Knicks went 16-3, including a stretch of 13 consecutive wins and the largest comeback ever in the Finals.

This week's show features:

• Ira Boudway, Bloomberg global business of sports reporter
• Mark Warsop, CEO of Panini America on its iconic World Cup sticker albums
• Shawn Johnson East, Olympic gold medal gymnast and ambassador for the Special Olympics on her YouTube documentary, "Soaring

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On this special bonus episode of the Bloomberg Business of Sports, we hear a conversation with Bloomberg News Texas bureau chief Julie Fine and Dallas FC president and co-owner Dan Hunt about how Texas is preparing to host nine FIFA World Cup matches, its economic impact and more. 

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports as the FIFA World Cup kicks off across America.This week's show features:

• Gonzalo Soto, Bloomberg's Mexico City bureau chief for a look at how Mexico is preparing to host games amid unrest.
• Alan Rothenberg, former US Soccer president, chairman and CEO of the 1994 FIFA World Cup, chairman of the 1999 FIFA Women's World Cup and author of "The Big Bounce"
• Alexi Lalas, former soccer player and member of the US national team in the 1994 FIFA World Cup, and current FOX Sports soccer analyst

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

The New York Knicks reaching the NBA Finals for the first time this century and facing emerging superstar Victor Wembanyama promises to become one of the most-watched championships in league history.

In his second season, the 22-year-old Wembanyama is making a case to be the next face of the league, Kosner said. His unique mix of size and skill — he’s the league’s best shot-blocker while also a skilled shooter and ballhandler — has led him to be nicknamed “The Alien.”

The Knicks have their own superstar in Jalen Brunson, a crafty 6-foot-2 guard who could make a claim on being the league’s biggest star by leading New York to its first title in more than 50 years.
This week's show features:

• Randall Williams on the road as he travels to cover the NBA Finals firsthand
• Joe Perello, former New York City Chief Marketing Officer

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Join host Vanessa Perdomo for a special edition of the Bloomberg Business of Soccer as she speaks with Matt Rizzetta, the founder and managing partner of Underdog Global Partners. He is the owner of multiple sports franchises across Italy including Campobosso FC, Donna Roma and Napoli Basketball. Rizzetta has had conversations with the owners of SSC Napoli about building the brand of Napoli into a true global juggernaut.

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• Paul Tenorio, senior writer at The Athletic and author of "The Messi Effect" on how soccer superstar Lionel Messi changed the sport & how the upcoming FIFA World Cup could boost the sport even more in the US
• Andrew Thompson, managing director at SailGP on the upcoming Mubadala New York Sail Grand Prix

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.
This week's show features:

• Indycar President Doug Boles on the 110th running of the Indianapolis 500. 
• Professional auto racing driver Katherine Legge on becoming the first woman to attempt the racing double this weekend
• Golden State Valkyries president Jess Smith on becoming the first woman’s sports franchise in history to be valued at a $1 billion. 

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Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.

This week's show features:

• Mariano Rivera, five-time World Series Champion, World Series MVP and New York Yankees legend from the Latinos in Sports event in Miami
• Tom Glick, CEO of Hometown Soccer Holdings, a joint venture between MLS and KKR to accelerate the growth of pro soccer in the US through MLS NEXT Pro
• Larry Freedman, LAFC President and co-chair of the Los Angeles Host Committee on preparations for the FIFA World Cup

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Join host Vanessa Perdomo and Michael Barr for a look at some of the latest headlines and stories in the business of sports.

WNBA Legend and Future Hall of Famer Candance Parker speaks with Vanessa Padermo and Randall Williams.

They discussed the start of the WNBA season, after a contentious offseason regarding the CBA that created a lot of uncertainty if the season would start on time.

Candace also talked about her career traveling back and forth between playing in the WNBA and overseas where they were given private jets, private drivers and paid seven figure salaries, while back in the US the conditions weren’t even close. Now under a new CBA, players are getting the treatment they’ve been fighting for.

On this episode, we also hear from:

- Rog Bennett, Founder of Men In Blazers and Author of ‘We Are the World Cup’ on his new book. The Men in Blazers network is the one of the biggest independently run soccer media networks.

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