Blowing Up

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Larissa Banting is an accredited publicist who helps entrepreneurs, authors and small business owners learn how to profit from free media features. She’s also had the experience of “blowing up” through PR while running a destination wedding business. 

Hosts Linda Claire Puig and Ari Iny explore with Larissa how to garner publicity through media both small and large—and how to target the right publications and podcasts to grow your visibility with an audience full of your ideal clients. 

In this episode, we discuss:

• A simple approach to finding, getting, and leveraging free publicity in big media channels, to rapidly develop your authority and grow your income
• How Larissa took her destination wedding business from “completely unknown” to being listed in a “Top 30 Destination Wedding Planners in the World” list (hint: it’s all about publicity)
• Why the smaller, easier-to-get publicity spots actually give you access to the most passionate people—and where to find these opportunities
• And much more!

“Don't discount the power of smaller podcasts and blogs and media outlets. That’s where the people who are really interested in what you're doing are hanging out.”  —Larissa Banting

After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. After moving to Costa Rica to be with her husband, she opened one of the first destination wedding planning firms in Central America and within four years had been named Top 30 Destination Wedding Planners in the World. Banting is the author of the best-selling Costa Rica—The Bradt Guide. She is also a ManyChat Agency Partner, was the creative head of a luxury men's underwear company and is the CMO of the woman's shapewear company, Lovable Curves. 

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Larissa’s website

Larissa’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Publicity (Larissa Banting) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Jeanna Gabellini, a Master Business Coach for 26 years, helps entrepreneurs make more money and attract their very best clients by liberating them from the curse of "not enough" and the myth of "hard work pays off." 

Hosts Linda Claire Puig and Ari Iny explore with Jeanna how to use the universal Law of Attraction to help you expand your impact, vanquish stress and maximize your intuition—and blow your business up! 

In this episode, we discuss:

• How your mindset influences every single action you take in your business… and a simple process you can use to get better results in everything you do
• Why you should never be afraid to do things your way, and how to set your own intentions and expectation so that better things come to you naturally
• How feelings of “it has to happen now!” in regards to wanting to grow your business actually keep you stuck – and how to play the long game instead, creating small wins that quickly compound into huge success
• And much more!

“Most people wish for awesomeness in their business. But they don't take that thought seriously. When you take it from wishing into, “What am I going to have?” that's a whole different realm.”  —Jeanna Gabellini

Jeanna Gabellini is a Master Business Coach. For 26 years, Jeanna has helped entrepreneurs make more money and attract their very best clients with stress-free strategies.

Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off."

She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen and Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Jeanna’s website

Jeanna’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Law of Attraction (Jeanna Gabellini) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Liam Austin, founder of Entrepreneurs HQ, has built his business around hosting strategic summits—and has taught thousands of others how to create rapid success by doing the same. 

Hosts Linda Claire Puig and Ari Iny explore with Liam how to grow your list (and authority) with win-win summits by leveraging other experts in your space to create tons of valuable content for your following (without having to make any of the content yourself!). 

In this episode, we discuss:

• How to host an event that creates stronger relationships with partners, grows your audience, builds your authority, and provides tons of valuable content to your following (without making any of the content yourself!)
• The #1 thing Liam recommends all his clients have in place before they start organizing a virtual summit (this helps you generate tons of revenue from your summit)
• Why hosting a virtual summit is just the starting point – and what you must do afterwards to attract tons of new opportunities
• And much more!

“You want to do good in the world. You want to make an impact. And this is what the summit does.”  —Liam Austin

Liam Austin's main passion is to help business owners create a lifestyle business, using his proven 7-step, high-ticket offer system to create predictable income freedom.

He's a virtual event strategist, having launched over 15 virtual summits and online conferences, and countless virtual events, hosting over 400 speakers while educating 100,000+ business owners through his programs. 

With all this experience, he's a specialist at making it easy for people to create their own online events and virtual conferences to grow their email list, authority, impact, and revenue.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Liam’s website

Liam’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Summits (Liam Austin) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Jake Adam Davey is a marketing expert and global educator who helps people generate sales and reach millions of people around the globe with their message, product or service using Instagram in a way that 99% of users do not. 

Hosts Linda Claire Puig and Ari Iny explore with Jake how to become and stay an authority in your industry using Instagram using his content-development blueprint to attract and convert new followers. 

In this episode, we discuss:

• A proven method for generating traffic, sales, and income with Instagram…by using the platform differently than 99% of people. (No selfies, food pics or dancing videos required)
• Why Instagram is such a powerful place to reach your ideal buyers—and how to give them a “dopamine hit” that draws them into your world
• The truth about being an “influencer” on Instagram…and how you can succeed with the platform without being one
• And much more!

“The goal here with people's content is you're telling different stories every day, but the message is the same.”  —Jake Adam Davey

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Dr. Irena O’Brien, PhD is a cognitive neuroscientist and founder of The Neuroscience School who helps coaches and helping professionals understand and apply the latest neuroscience findings to their own practices. 

Hosts Linda Claire Puig and Ari Iny explore with Irena how to work with clients' brains to more easily create long-lasting, transformative change and to help you move toward explosive growth in your business.   

In this episode, we discuss:

• How to work with your client’s brain—rather than against it—to deliver faster, easier, and longer-lasting transformations
• Why tapping into your clients’ “central executive network” is so important…and what you need to include in your coaching plan to keep them engaged and making progress
• The truth about visualizations (the way most coaches use them actually hinders success) —and how you can guide your clients through visualizations that help them accomplish their goals
• And much more!

“It's important to work with the brain rather than against the brain.”  —Irena O’Brien

Irena O’Brien teaches coaches and helping professionals how to achieve better results for their clients with neuroscience. She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practice. 

Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O’Brien has studied neuroscience for 25 years. She holds a Ph.D. in neuroscience from the Université du Quebec à Montréal (UQAM), where she did brain imaging studies. She completed a postdoctoral fellowship at the Centre for Language, Mind and Brain at McGill University.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Irena’s website

Irena’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Neuroscience (Irena O’Brien) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Hawk Mikado, a leading expert in funnels, lead generations and live launches, helps entrepreneurs accelerate sales results by 6 and 7 figures by employing well-designed and well-tested sales funnels.

Hosts Linda Claire Puig and Ari Iny explore with Hawk the best ways to get started building a sales funnel, the pitfalls of starting too soon, and how to design the prospective customers’ experience from awareness of your business to a completed purchase.

In this episode, we discuss:

• How to start getting hot leads in just a few hours, using a little-known research strategy that generated $250,000 in new service contracts in less than two months
• The S.A.L.E.S. framework for generating sales before creating your product or service (this also makes your offer something that prospects will love)
• Why rushing to build a sales funnel puts you on the fast track to failure…and what you must have in place first
• And much more!

“Funnels are a tool to help accelerate the results that you're already getting.”  —Hawk Mikado

Hawk Mikado is a leading expert in funnels, lead generations and live launches. He has helped more than 11,973 entrepreneurs learn how to add 6+ figures to their business with funnels, built 12+ funnels that have made 7+ figures, and built more than 7 profitable businesses in the multi-6 and 7 figures. He is an entrepreneur, an adventurer and a family man. He has a very giving heart, dedicating his time to helping #EmpireBuilders change the world.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Hawk’s website

Hawk’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb 

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Sales Funnels (Hawk Mikado) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Estie Starr, founder and owner of Strand Consulting and the Better Business School, helps small business owners turn business dreams into stable, profitable business realities with corporate-level consulting honed from her years as a CIO in the non-profit sector. 

Hosts Linda Claire Puig and Ari Iny explore with Estie how to plan, prepare, and transition from one-on-one consulting or coaching to offering group programs that can explode your profits.

In this episode, we discuss:

• The simple steps Estie followed to go from serving one business in a given hour of a week to 15, 30, even 50 businesses in that same hour
• How to turn your consulting or coaching packages into group programs that your clients will actually prefer to one-on-one work
• How you can use the one-on-one work you’re already doing to prepare for your first group program (this makes the transition incredibly easy!)
• And much more!

“Sell it before you before you make it. Because why would you make it when no one wants to buy it? You don't know if people want to buy it until they actually buy it.”  —Estie Starr

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. 

Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model. 

In this episode, we discuss:

• Why running high-stakes, intensive product launches a few times is not always the best approach—and how to “even out” your promotional schedule for more steady effort and consistent revenue
• Ross’ 5 “Buy Now” triggers and how to use them to sell your products, services, and programs year-round
• The surprising truth about how long most leads take to make a buying decision. (This flies in the face of the standard internet marketing wisdom—and it’s the key to converting way more of your list into buyers.)
• And much more!

“You wanna be selling your approach, selling your reputation, selling your ability to get results, but doing that in a way where you are adding value to them.”  —Ross O'Lochlainn

Ross O’Lochlainn is a former engineer turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. He’s best known for developing a proprietary system that helps education entrepreneurs and course creators sell without the launch model.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ross’s website
• Ross’s free gift

Credits:

• Guest: Ross O’Lochlainn
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Open Every Day (Ross O'Lochlainn) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Lisa Bloom, founder and CEO of Story Coach, helps entrepreneurs and business leaders use story to articulate their goals and carry out their business intentions to achieve what they’re really here to do in the world.

Hosts Linda Claire Puig and Ari Iny explore with Lisa how to harness the power of storytelling to attract opportunities, transform lives and close deals by finding and leveraging your own compelling stories.

In this episode, we discuss:

• How to tell your story in a way that aligns with your prospect’s story, making enrolling with you irresistible (this one skill can power your marketing, your coaching services, and even your personal life!)
• The crucial questions to answer before you begin crafting your stories.
• How the stories we tell can shift and change our reality – and how to use that in your coaching and prospecting to make a powerful impact on the people you serve
• And much more!

“What's really important is knowing who you're telling the story to and what the story is for.”  —Lisa Bloom

Lisa Bloom, founder and CEO of Story Coach, empowers people and businesses worldwide with her Story Coaching programs, as well as with consulting, workshops and keynote speeches.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Lisa’s website
Lisa’s free gift

Credits:
Guest: Lisa Bloom
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Selling Through Story (Lisa Bloom) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Michael Zipursky, founder and CEO of ConsultingSuccess.com, has helped more than 800 consultants from around the world in more than 75 industries add six and seven figures to their annual revenues.

Hosts Linda Claire Puig and Ari Iny explore with Michael the structures that support scaling a consulting business—and the possibilities that come from doing so.”  

In this episode, we discuss:

• The steps you can take to turn a service-based coaching or consulting practice into a full-fledged, autonomous, scalable business—one that you can sell if you ever want to!
• The 4 pillars that make building a successful consulting business faster and easier—from zero clients to a full-scale, team-run operation (and every step in between)
• The #1 problem that prevents smart, driven, knowledgeable consultants and coaches from growing—and how to overcome the problem and unlock limitless potential for their business
• And much more!

“You can't develop an effective message if you don't know whose attention you actually want to get.”  —Michael Zipursky

Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He

has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 800 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Michael’s website
• Michael’s free gift

Credits:

• Guest: Michael Zipursky
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Consulting (Michael Zipursky) coming soon

~~~~~