Blowing Up

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Ally Machate is CEO of The Writer's Ally, where she oversees a team of publishing industry professionals who help serious authors to write, publish and sell more high-quality books.  

Hosts Linda Claire Puig and Ari Iny explore with Ally how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book. 

In this episode, we discuss:

• How to plan and write a book that generates tons of revenue…beyond just book sales
• How to use a book like a “supercharged business card” that attracts clients, speaking gigs, and other high-paying opportunities
• The story of a former Navy SEAL who used a book to evolve his popular Navy-SEAL-style fitness bootcamps into a leadership training empire.
• And much more!

“The real value of a book could be selling your next online course or workshop or coaching program.” – Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks and Hay House, as well as

independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish and sell more high-quality books.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ally’s website
• Ally’s free gift

Credits:

• Guest: Ally Machate
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Books (Ally Machate) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Dov Gordon is the founder of the Joint Venture Mastermind (JVMM), where consultants and entrepreneurs meet potential JV partners and contribute to each other’s business growth in other ways.  

Hosts Linda Claire Puig and Ari Iny explore with Dov the powerful audience-building strategy of JV communities—whether you join one or create your own. 

In this episode, we discuss:

• How to turn your network of JV partners into a thriving community—creating tons of value for everyone involved—and leading to sustainable, long-term growth of your audience
• The 2 traits you must look for when adding members to your JV community (this skyrockets the value of the group for everyone)
• How to set the right membership price (and when a higher price is not necessarily the answer)
• And much more!

“The core promise is that we're all marketing and selling to the same types of audiences.” – Dov Gordon

Dov Gordon is lucky: he gets paid to do what he anyway did for free. For almost a decade, he ran the JVMM, an exceptional mastermind for high-caliber consultants and entrepreneurs—for free. But as it grew, it became a force of its own. The JVMM went to a paid membership model, and didn’t slow down a bit. Finally in early 2022, Dov shut down his own boutique coaching business and made the JVMM his primary focus.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Dov’s website
• Dov’s free gift

Credits:

• Guest: Dov Gordon
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: JV Networks (Dov Gordon) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Sheri Rosenthal is the founder of Wanderlust Entrepreneurs and has taught thousands of facilitators how to design, fill and profit from experiential retreats that allow them to stand out in their niche.

Hosts Linda Claire Puig and Ari Iny explore with Sheri the key elements for retreat success so that you can avoid mistakes and earn the kind of money that makes adding retreats to your business worthwhile. 

In this episode, we discuss:

• How to add transformational destination retreats to your business—so you can travel the world and have more fun while earning a lot more income
• Why the “after retreat” experience you create for your attendees is so important—and how to provide one that turns your attendees into lifelong fans
• The difference between a “live event in a pretty place” and a retreat (the latter makes a much bigger impact on your attendees!)
• And much more!

“A lot of people look at retreats and think about them as, ‘Oh, I'm just gonna cover my expenses,' or 'I'm gonna make a few thousand dollars.’ But there are many people making over a hundred thousand dollars—net, not gross—on their retreats. ” – Sheri Rosenthal

Sheri Rosenthal is known as one of the most sought after retreat strategists for coaches, speakers, and authors—and is the owner of Journeys of the Spirit Travel®, a boutique agency specializing in the planning and management of group travel. Through her Wanderlust Entrepreneur Community and her signature course, The Retreat Blueprint Program, she has taught thousands of facilitators how to design exceptional experiential retreats that allow them to stand out in their niche. She loves helping clients plan, fill and profit from transformational retreats that change lives in a huge way while adding serious income to their bottom line!

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Sheri’s website
• Sheri’s free gift

Credits:

• Guest: Sheri Rosenthal
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Lucrative Retreats (Sheri Rosenthal) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Lou Bortone, sometimes referred to as The Godfather of Video, has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. Before that, he spent 20 years as a marketing executive in the television and entertainment industries.

Hosts Linda Claire Puig and Ari Iny discuss with Lou how to conquer “camera shyness” and reach way more people with video marketing. 

In this episode, we discuss:

• The surprising reason why video marketing is actually a dream for introverts…and how to start using it for fast audience growth and to make yourself a go-to authority
• How to combine video with email to boost engagement (including what to put in the subject line and body copy)
• Why you should never follow a script while filming—and the simple alternative that helps you make more authentic and relatable videos
• And much more!

“Video in particular is a dream for introverts. We can stay at home in front of our computer and still do business around the world.” – Lou Bortone

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent more than 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of Video Marketing Rules: How to Win in a World Gone Video.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Lou’s website
• Lou’s free gift

Credits:

• Guest: Lou Bortone
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Video Marketing (Lou Bortone) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Adam Houlahan is founder of Prominence Global, an agency that's 100% dedicated to helping entrepreneurs all over the world do amazing things on LinkedIn. 

Hosts Linda Claire Puig and Ari Iny explore with Adam how to make friends with LinkedIn’s powerful algorithm so that it can send you huge amounts of organic traffic. 

In this episode, we discuss:

• 4 simple steps that make LinkedIn’s algorithm drive tons of your ideal prospects to your content (and how to turn that traffic into paying clients!)
• How Adam gets more than 40% of his prospects to show up at his virtual events by promoting with LinkedIn Events 
• Why you should never just fire off a bunch of different connection requests on LinkedIn as a business (and if you already have, how to fix it)
• And much more!

“The algorithm's there to help you. Most people are trying to game it or work around it. Therefore, it's also there to punish you.”   —Adam Houlahan

Adam Houlahan is an International Keynote Speaker specializing in LinkedIn strategies for entrepreneurs, and CEO of one of the few truly global LinkedIn agencies, Prominence Global.

He hosts arguably the world’s largest free online LinkedIn training event with thousands of people registering 5 times each year and is considered to be one of the world’s leading

experts in harnessing the power of LinkedIn for business. Adam is also the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer. Adam co-authored a fourth international best-seller Better Business, Better Life, Better World.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Adam’s website
• Adam’s free gift

Credits:

• Guest: Adam Houlahan
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: LinkedIn’s Algorithm (Adam Houlahan) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Holly Chantal helps visionary coaches and service professionals enroll more clients into high-ticket offers—without launches or Facebook ads. And she does it primarily through the vehicle of messaging, which helped her own business blow up not once but several times! 

Hosts Linda Claire Puig and Ari Iny explore with Holly the foundational imperative of truly nailing your message—which comes across in everything you write, say and show about your business—and then matching your offer with that.

In this episode, we discuss:

• How to identify what makes your offer unique and craft a clear message that your clients can relate to—leading to a huge, consistent boost in sales
• When you should keep using the same messaging for your offer…and when you need to reinvent it to break through a plateau and keep growing
• How to build trust and confidence by showing prospects what it’s going to be like to work with you (and the results they’re going to get in the process)
• And much more!

“The way I look at messaging is it's really everything that you're sharing as a business owner.”

– Holly Chantal

For over a decade, Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth. If you’re looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward to getting consistent, qualified leads, then Holly is the one to call.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Holly’s website
• Holly’s free gift

Credits:

• Guest: Holly Chantal
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Messaging (Holly Chantal) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Donna Kozik is on a mission to get you published. Donna created the original Write a Book in a Weekend virtual event and now leads five additional “in-a-weekend” style programs. 

Hosts Linda Claire Puig and Ari Iny explore with Donna the dynamic business growth possibilities that derive from in-a-weekend events, as well as the practical structure of the weekends. The three of them brainstorm a variety of niches that could employ this strategy. 

In this episode, we discuss:

• How to host events that help attendees achieve a desirable goal in one weekend
• Why guiding people through a project from start to finish actually creates a new, urgent need…and how to position a higher-priced offer to be the no-brainer next step for your attendees
• How to design your weekend program to be “just right”—enough content to fulfill a promise your prospects can’t resist, but not so much that they become overwhelmed
• And much more!

“We're all creative, right? That's why we're here.”    —Donna Kozik

Donna Kozik is a USA Today and Wall Street Journal bestselling author most known as the creator and leader of the original Write a Book in a Weekend virtual event. Her mission: Let's get you published!

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Donna’s website
• Donna’s free gift 

Credits:

• Guest: Donna Kozik
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: In-a-Weekend Events (Donna Kozik) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. 

Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid.  

In this episode, we discuss:

• Tad’s story of a workshop “gone wrong”—and the surprising offer strategy that emerged, earning him thousands in unexpected revenue without any selling at all
• Why you do NOT have to choose between marketing that works and marketing that feels good
• How to tweak and test your offer so that people actually want to pay more for it
• The most common misunderstanding and misapplication of pay-what-you-can (so you don’t dig yourself a financial grave).  
• And much more!

“Because they feel respected and not pushed, this natural generosity comes out and people just want to give and want to contribute.”   —Tad Hargrave

Tad Hargrave is a hippie who developed a knack for marketing (and then learned to be a hippie again). He is a practitioner and proponent of “ethical marketing for uncertain

times” and helps hippies get more clients in ways that feel good to all involved.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Tad’s website
• Tad’s free gift 

Credits:

• Guest: Tad Hargrave
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Pay What You Can (Tad Hargrave) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Melanie Benson is a business coach and host of the “Amplify Your Success” podcast, which is counted in the Top 1.5% of podcasts, as well as co-host of the Next Level Influence podcast. Because of her deep experience both hosting and being a guest on podcasts, it's not uncommon for her clients to see 3-5x revenue increases in the first six months for the work they do in the world. 

Hosts Linda Claire Puig and Ari Iny talk with Melanie about how to get known and grow your business through a podcast guesting strategy. The conversation ranges from how to stand out in an increasingly crowded podcast market to best practices before, during and after a podcast appearance.   

In this episode, we discuss:

• The secrets to using podcast interviews to get massive exposure (and monetize it!)
• The #1 mistake people make when asking a podcast host for a guest spot—and what you need to do to stand out as an interesting, desirable guest that can offer tons of value to their listeners
• One thing you must do after your guest appearance on a podcast that boosts listenership of the episode…and helps you to get podcast spots from other hosts in the future
• A stealth way to get clients and collaborators using a theater-related concept
• And much more!

“Do fewer podcasts with better reach, you're going to get better results—and you're utilizing your time more effectively.”   —Melanie Benson

Melanie Benson, an authority amplifier and revenue strategist for expertpreneurs, shows you how to stand out in a crowded market and attract high-paying clients and opportunities. Melanie has a proven track record of accelerating results for her clients. (It's not uncommon to see 3-5x revenue increases in the first 6 months.) She’s host of the top 1.5% podcast, Amplify Your Success, as well as co-host of Next Level Influence. Melanie is the author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and she’s been featured in Bloomberg Businessweek, Woman’s Day, and Parenting. Melanie is a founding executive team member of Women Speakers Association. 

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Melanie’s website
• Melanie’s free gift

Credits:

• Guest: Melanie Benson
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Podcast Guesting (Melanie Benson) coming soon

~~~~~

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Pam Obasa is an actress turned entrepreneur who leveraged multiple misfortunes and turned £500 into a six-figure/month business. She runs a business called The Lucrative Lady, which empowers people to create a lucrative lifestyle and business, no matter their age. 

Hosts Linda Claire Puig and Ari Iny talk with Pam about charging higher rates, even significantly higher rates. The conversation ranges from the internal shifts you’ll need to make to the strategic rollout of your new rates to clients…and how that can change your life. 

In this episode, we discuss:

• Everything you need to know to raise your prices—and instantly get better results from the work you’re already doing
• How an unexpected personal crisis led Pam to leap from charging £500 to £20,000 for her signature program 
• A simple mental exercise you can use to create leaps in your prices, your marketing, and your personal life
• How to calculate the value that you create so you can be sure your price increase is appropriate
• And much more…

“You have to remind that gremlin who you truly are and talk back. You be your own cheerleader. You champion yourself. ”       —Pam Obasa

Pam Obasa is the founder of The Lucrative Lady and Branderry.com. She is a highly sought-after business coach and international speaker specializing in sales, sales systems and storytelling for marketing.

Her brand, The Lucrative Lady, focuses on empowering people to create a lucrative lifestyle and business, and teaches how anyone can do that no matter their age.

Pam’s unique background as an actress helps her audience use the power of storytelling to improve their business, sales process and conversions.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Pam’s website
• Pam’s free gift

Credits:

• Guest: Pam Obasa
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Raising Your Rates (Pam Obasa) coming soon

~~~~~