Spectacular Failures

Blue Apron wilts, then rises to a new challenge


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The meal kit delivery service was almost belly-up before the pandemic hit. But then people stuck cooking at home gave the brand a lifeline. Investors found it tastier than ever, but will customers still hanker for the big blue box once this is all over?


Our sponsors this week: Betterhelp: betterhelp.com/spectacular code spectacular
NetSuite: netsuite.com/spectacular
Policygenius: policygenius.com


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Read the transcript of the episode at spectacularfailures.org.

You can follow Spectacular Failures on Twitter at @failureshow and like us at Facebook.com/failureshow. We're @failure_show on Instagram. Follow Lauren Ober on Twitter and Instagram at @oberandout.


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Spectacular FailuresBy American Public Media

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4.4

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