The New Music Business with Ari Herstand

BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean

11.22.2023 - By Ari's TakePlay

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Over the last twenty years, Tab Nkhereanye, SVP of A&R; (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R; side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry.

00:00 - Welcome 04:25 - Tab Nkhereanye and his story in music 12:05 - Publishing deal structures, ownership, royalties 16:23 - Co-publishing deals, what it looks like for a new songwriter 26:03 - What are you looking for when you are signing new songwriters? 30:05 - How involved are you in the creative process? 32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean 43:40 - Developing artists and major labels 47:05 - What are steps a songwriter should take when seeking a publishing deal?

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Connect with Ari Herstand:

Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand

Connect with Tab Nkhereanye:

LinkedIn: https://www.linkedin.com/in/tab-nkhereanye-a02b5625/ Instagram: https://www.instagram.com/defjam_tab/

Edited and mixed by Mikey Evans Music by Brassroots District Produced by the team at Ari’s Take

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