Show Summary:

Best-selling author and speaker Bob Burg joins us on this week's episode of Grow My Accounting Practice to unpack the powerful concept of Genuine Influence — the kind that builds trust, fosters strong relationships, and leads to real results without manipulation.

Bob shares the difference between influence and manipulation, walks us through the Five Principles of Genuine Influence, and even reveals the Eight Key Words that can inspire almost anyone to take action. We also explore why he doesn't believe in "compromise" — and what to aim for instead.

Whether you're leading a team, working with clients, or growing your accounting firm, this episode will help you become a more persuasive, impactful, and ethical influencer.

Website: https://burg.com/

Daily Impact Email: https://burg.com/daily-impact/

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Corporate Partner:Impressia Bank - https://impressiabank.bank/

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