Bodygraph Podcast

The Pulse on Human Design: Episode Title: Exploring Unique Marketing Strategies with Aimee Goudas

Episode Summary:

In this episode of The Pulse on Human Design, Vickie Dickson sits down with Aimee Goudas of Eagle Smith Design to discuss her innovative approach to using Human Design reports as a marketing strategy. Aimee shares her journey from the corporate world to becoming a successful Human Design practitioner, her unique strategy for creating passive income, and the role of Human Design in her personal and professional life.

Key Takeaways:

• Aimee's background and transition from corporate life to Human Design.
• The importance of simplifying Human Design for new clients.
• How Aimee uses low-cost Human Design reports as a lead magnet.
• The effectiveness of using TikTok to attract clients and build an email list.
• The impact of Human Design on Aimee's personal growth and business strategy.

Timestamped Highlights:

• [00:00] Introduction and welcome to Aimee Goudas.
• [00:02] Aimee's background in corporate and healing modalities.
• [00:10] Transitioning to Human Design and the power of automation.
• [00:18] Marketing strategy: Using TikTok and low-cost reports.
• [00:25] The role of Human Design in personal and professional growth.
• [00:30] Aimee's unique approach to email marketing.
• [00:35] Final thoughts and where to find Aimee Goudas.

Resources Mentioned:

• Eagle Smith Design
• Get My Free Chart

Connect with Aimee Goudas:

• Instagram
• TikTok
• Website

Call to Action:

Curious about how Human Design can transform your business? Try the Bodygraph Chart software free for 21 days and start creating personalized Human Design reports for your clients today. Start your free trial now!

Article:  How to Use Click Bait to Grow your Human Design Business

How Selling Reports Can Boost Demand for Your Human Design Readings

In this episode of The Pulse on Human Design, Vickie Dickson delves into the common concern many Human Design practitioners have: Will selling reports take away from booking readings? Vickie re-frames this belief by sharing her own experience and explaining why selling a report can actually increase the number of readings you book. She covers the importance of standing in your value, pricing your services confidently, and understanding that reports and readings can complement each other beautifully in your business. If you’ve ever worried about pricing or how to structure your offers, this episode is a must-listen.

Key Takeaways:

• Re-framing Beliefs: Selling reports doesn’t take away from readings; it can lead to more bookings.
• Pricing Strategy: Why it’s important to price your readings and reports in a way that feels slightly uncomfortable but aligns with the value you provide.
• Complementary Offers: How reports can act as a precursor to readings, adding value and encouraging clients to book.
• Sales Strategy: Tips for using bump offers to enhance sales when clients book readings.

Let's continue the Conversation

Join our Bodygraph Chart community and start creating personalized Human Design reports that enhance your business offerings.

Sign up for your 21-day free trial today and explore how our tools can help you boost your income!

Article: https://bodygraphchart.com/Selling Human Design Reports/

How to Leverage Speaking to Grow Your Business with Laurie-Ann Murabito

In this episode of The Pulse on Human Design, host Vickie Dickson welcomes Laurie-Ann Murabito, a speaking coach and the host of the Be In Demand podcast. Laurie-Ann shares her insights on how to use speaking to grow your business effectively. They discuss the importance of leveraging speaking opportunities to build your personal brand, attract clients, and generate income. Laurie-Ann, a 4/6 Emotional Manifesting Generator, also touches on her unique journey from being painfully shy to becoming a professional speaker and coach.

Who is Laurie-Ann Murabito?

• Host of the Be In Demand podcast.
• Professional speaking coach with 20+ years of experience.
• Human Design: 4/6 Emotional Manifesting Generator with the Incarnation Cross of the Sleeping Phoenix.

The Power of Speaking:

• Laurie-Ann’s personal journey from shyness to becoming a professional speaker.
• The impact of speaking on building know, like, and trust with audiences.
• Using speaking to attract clients and generate leads.

Getting Started with Speaking:

• Claim the title of "speaker" in your bio and social media profiles.
• Start with your warm market and reach out to people you know.
• Open the door to conversations about speaking opportunities by inquiring about the process of finding and booking speakers.

Opportunities for Speaking:

• Speaking is not just about stages; it includes podcasts, masterminds, sales presentations, and networking events.
• Find a platform or stage that matches your personality and lifestyle (e.g., podcasts, live streams, social media).

Strategies for Human Design Practitioners:

• Utilize speaking to position yourself as an expert and build trust with your audience.
• Speaking opportunities can significantly grow your business and expand your network.
• Human Design can be integrated into various topics like health, parenting, relationships, and business.

Finding Speaking Opportunities:

• There are thousands of events happening globally where speakers are needed.
• Start with warm market opportunities and expand to more organized events.
• Utilize platforms like Eventbrite to find events and reach out to organizers.
• Laurie-Ann’s curated list of over 60 organizations that regularly seek speakers (link provided in the show notes).

Practical Tips for Speaking:

• Look into the camera to create a sense of eye contact with your audience.
• Put a picture of someone you love or an ideal client near your camera to help you focus.
• Practice and improve your speaking skills over time.

Interested in learning more about leveraging speaking to grow your business? Visit Laurie-Ann’s website at speakandstandout.com and connect with her on Instagram and LinkedIn. Check out her podcast, Be In Demand, for more insights on speaking and business growth.

Join the Community:

Explore how Bodygraph Chart can support your Human Design practice.

Start your 21-day free trial today and join our vibrant community for more tips, strategies,

and support.

Links Mentioned:

• Laurie-Ann’s Speaking Directory
• Be In Demand Podcast
• Find Laurie Ann online

We also chatted about Laurie Ann's strategy for being a great podcast guest. Find that

training here.

Youtube Video: https://youtu.be/n-UnuexZwUs

Follow Us:

• Instagram: @bodygraphchart
• Facebook: Bodygraph Chart

Subscribe & Review:

If you enjoyed this episode, please subscribe to The Pulse on Human Design and leave a review. Your feedback helps us bring more valuable content to you.

What is SEO? Let's Simplify it!

Welcome to "The Pulse on Human Design." Today, we're diving deep into SEO – Search Engine Optimization. Your SEO is crucial for attracting the right clients to your business website. Whether you're a seasoned coach or just starting out in the human design space, understanding and implementing effective SEO strategies will make or break your success.

In this episode, Vickie Dickson guides you through the essential steps to simplify your message and find the right keywords for your business. We discuss the importance of using language that resonates with your ideal clients and provide practical tips for effective keyword research. Learn how to identify your clients' pain points, analyze competitor keywords, and create valuable content that attracts organic traffic.

Key Takeaways:

• The importance of SEO for attracting the right clients to your business website.
• Simplifying your message to make human design concepts more accessible.
• Identifying and using the right keywords based on your clients' pain points.
• Tools for keyword research: Google Keyword Planner, Moz, SEMrush, Answer the Public, Keysearch.ca.
• The value of analyzing competitor keywords and focusing on longtail keywords.
• Incorporating local SEO for in-person sessions and workshops.
• Creating valuable content that addresses your clients' specific needs.
• Examples of keywords and longtail keywords for different niches: parenting, business, relationships, and life purpose.

Action Steps:

1. Identify your ideal clients' problems and questions.
2. Use keyword research tools to find related keywords.
3. Analyze competitor keywords for insights and gaps.
4. Focus on longtail keywords for more specific targeting.
5. Incorporate local SEO for in-person sessions and workshops.
6. Create valuable content that addresses your clients' needs.

Resources Mentioned:

• Google Keyword Planner
• Moz
• SEMrush
• Answer the Public
• Keysearch.ca

Visit Bodygraph Chart and start your free trial today!

Find out about our ongoing business trainings to help you start and grow your Human Design business by joining our Bodygraph Chart community.

Download SEO list of keywords:

https://bodygraphchart.com/podcast/episode/10/SEO.docx

How to Use Proper SEO to Grow Your Human Design Business Online

In this episode of The Pulse on Human Design, host Vickie Dickson delves into the common struggles around pricing offers and how to overcome them. Vickie shares her insights on finding the value in your offerings, creating valuable content, and shifting your mindset about pricing. Whether you are a seasoned entrepreneur or just starting, this episode will guide you in confidently pricing your offers.

Understanding Where Angst Around Pricing Lives:

• How pricing angst can manifest in your body and the importance of acknowledging these feelings as the first step towards overcoming them.
• The concept of the undefined and defined will centres in Human Design and how they affect pricing confidence.

Market-Based Pricing Strategies:

• Pricing for what the market will bear and understanding the global online market vs. local markets.
• Counter-intuitive strategies for pricing: sometimes raising prices can increase perceived value and sales.

The Value of Transformation Over Size:

• Why the length or size of a report doesn’t necessarily equate to its value.
• Focus on the transformation you are offering rather than the quantity of content.

Beta Launches and Pricing Adjustments:

• The importance of selling your product or course before fully creating it.
• Conducting a beta launch to gather feedback and testimonials, which can help in setting a confident and appropriate price.

Introductory Pricing and Scaling:

• The concept of introductory pricing for new offers.
• How to gradually increase prices based on market response and sales ease.

Mindset Shifts and Pricing Adjustments:

• Recognizing and working through the discomfort of raising prices.
• Trusting the value of your offerings and the process of deconditioning pricing fears.

1. Identify Your Pricing Angst: Take time to recognize where your fears and discomforts around pricing live in your body. Use your Human Design to understand these better.
2. Evaluate Market Prices: Look at the global online market to understand pricing standards and consider the transformation your offer provides rather than its size or quantity.
3. Test and Adjust Your Pricing: Consider launching a beta version of your product or course to gather valuable feedback and testimonials.Gradually increase your prices after easy sales and provide notice to your audience before raising prices.

Join the Bodygraph Chart Community:

• Get additional support and insights by joining our community and leveraging Bodygraph Chart to create personalized Human Design reports.

Ready to price your offers confidently and create a sustainable business model? Try Bodygraph Chart for 21 days free and join our community for ongoing support and insights.

Start your 21-day free trial now!

Check out this Youtube replay of a community discussion all about pricing. There's gold in here!

Connect with Us:

• Website: bodygraphchart.com
• Instagram: @bodygraphchart
• Facebook: Bodygraph Chart Community

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review on your favourite podcast platform. Your feedback helps us reach more listeners and improve our content.

Article: How to Confidently Price Your Offers

Episode Title: The Pulse on Creating 10k in Passive Income in your Human Design Business

Episode Description: Do you think passive income is a pipe dream? Maybe it sounds good in theory, but you have no idea how to get the pieces in place. Perhaps you've even been turned off by someone else's passive income posts on social media. In this episode of The Pulse, Vickie Dickson unpacks the realities of passive income, guiding you through the mindset and practical steps needed to integrate it into your business. Stay tuned as we dive deep into creating sustainable income streams through Human Design reports and other strategies.

Key Topics Covered:

Introduction to Passive Income:

• Common misconceptions and mixed feelings about passive income.
• The importance of understanding what's going on in our bodies as we discuss income.

Somatic Exercise:

• A guided somatic exercise to help listeners get in touch with their physical sensations related to passive income concepts.
• Affirmations to set a positive mindset before diving into the main content.

Understanding Passive Income:

• Definition and key aspects of passive income.
• The necessity of building assets upfront to create lasting income streams.

Human Design Reports as Passive Income:

• Specific focus on creating and selling Human Design reports.
• Vickie shares her experience and success with building these reports.
• Practical steps to start creating your own reports, even before completing Human Design training.

Income Goals and Practical Math:

• Breaking down the goal of making $10,000 a year in passive income.
• Simple math to understand the daily sales needed to achieve this goal.

Promotion Strategies:

• The importance of promoting your digital products consistently.
• Creative ways to incorporate promotion into your daily activities and content.
• Using B-roll footage and behind-the-scenes content to engage your audience.

Real-life Examples and Inspiration:

• Vickie shares examples of what other subscribers are achieving with their passive income streams.
• Encouragement to join the Bodygraph Chart community for support and resources.

Key Takeaways:

• Passive income is achievable and necessary for all types of businesses.
• Start simple and focus on solving specific problems for your audience.
• Consistent promotion is crucial for the success of your passive income products.
• Utilize available resources and community support to streamline your creation process.
• 
  

Start your FREE trial with Bodygraph Chart software now!

🛎️ ✅ Remember to subscribe and leave a review.

Stay tuned for more insights and strategies in upcoming episodes.

Links and Resources:

• Start your free trial of Bodygraph Chart software
• Join the Bodygraph Chart community
• Unlocking the Power of Passive Income with Human Design
• Watch our latest community call on pricing your offers
• Check out our YouTube channel for more resources

Episode Title: Embracing Mistakes and Radical Self-Trust in Business with Kathy Bochonko

Episode Description:

Welcome back to The Pulse on Human Design. If this is your first time with us, welcome! Today, I have a special guest, Kathy Bochonko who has been with Bodygraph Chart since almost the very beginning. Kathy is a 6/2 Emotional Projector, and we're diving into all things Human Design and business. Join us as we explore the importance of embracing mistakes, the never-ending third line phase, and the power of radical self-trust.

Key Topics Covered:

Introduction:

• The concept of the third line phase in business and how it applies to all Human Design types.
• Embracing mistakes as opportunities for learning and growth.

Guest Introduction:

• Kathy Bochonko's background and Human Design chart.
• Discussion of Kathy’s defined centres and how they influence her business.

The Projector Experience in Business:

• Kathy shares her journey of realizing that just because she can, doesn’t mean she should.
• The importance of cycles of rest and creating efficient systems.
• Learning to say no to certain invitations.

Career Background:

• Kathy’s experience in retail fashion, particularly with Lucky Brand Jeans.
• Her nickname as the “Denim Diva” and how she helped women find the right fit.
• Drawing parallels between finding the right jeans and finding the right fit in Human Design.

Biggest Mistakes and Lessons Learned:

• The value of the third line phase and learning from what doesn’t work.
• The challenge of not trusting oneself and listening too much to others’ opinions.
• Kathy’s mantra of “radical self-trust” and how it has transformed her approach to business.

Radical Self-Trust:

• The importance of knowing and trusting oneself in all aspects of life and business.
• Viewing mistakes and problems as opportunities for growth and learning.

Kathy encourages every Human Design practitioner to get a system in place for more freedom in your business.

Check out Bodygraph Chart for tools and resources to help you on your journey.

Outro:

Remember, every business is always in a third line phase, constantly learning and evolving. Embrace your mistakes, trust yourself, and enjoy the journey. Join our community to continue the conversation and support each other in our business growth.

Links and Resources:

• Start your free trial of Bodygraph Chart software
• Join our Facebook community
• Human Design Projector in Business
• Video: Embracing Mistakes and Radical Self-Trust in Business with Kathy Bochonko

Episode Title: The Pulse on Choosing your Next Income Goal

Episode Description:

In this episode of The Pulse, Vickie Dickson delves into the topic of setting realistic income goals for your business. With the increasing pressure to achieve seven-figure incomes, it's easy to feel overwhelmed and inadequate. Vickie shares her insights on why it's essential to set reasonable goals, enjoy the journey, and focus on practical steps to grow your business sustainably. Tune in to learn how to find joy in every stage of your business growth and set goals that are achievable and meaningful for you.

Key Topics Covered:

Introduction to Income Goals:

• Discussion inspired by a recent Bodygraph Chart community call.
• The importance of setting reasonable and reachable goals.

The Pressure of Seven-Figure Goals:

• Addressing the unrealistic pressure to achieve seven-figure incomes.
• The shift from six-figure goals to seven-figure expectations.
• The impact of these pressures on new and growing businesses.

Enjoying the Journey:

• The analogy of raising children and growing a business.
• The importance of growing with your business and enjoying each stage.
• How focusing on distant, large goals can detract from current enjoyment and progress.

Statistics and Realistic Expectations:

• Only about 6% of entrepreneurs ever reach six figures.
• The importance of understanding and accepting where you are in your business journey.
• Strategies for scaling your business effectively over time.

Delegation and Scaling:

• Recap of the importance of delegation in scaling your business.
• Identifying the top 10-20% of tasks that require your attention.
• How to delegate effectively to grow your business sustainably.

The Role of Fun and Energy in Business:

• The importance of having fun in your business, especially for generators and manifesting generators.
• How enjoying your work leads to better alignment and business growth.
• Signs that you may be off track and how to realign with your business goals.

Setting Achievable Goals:

• The importance of setting smaller, more manageable goals.
• Practical tips for setting and achieving these goals.
• Encouragement to focus on the present and enjoy the process.

Are you ready to get a system in place for more freedom in your business?

Check out Bodygraph Chart.

Join our robust community to join the conversation about income goals and so much more!

Remember to take a step back and enjoy the ride. Your daily experiences in your business are your life. Make sure your goals are achievable and aligned with your current stage. Join our Facebook community to share your thoughts and connect with like-minded entrepreneurs.

Links and Resources:

• Start your free trial of Bodygraph Chart software
• Join our Facebook community
• SMART Goals in Human Design Business

Episode Title: The Pulse on Delegating to Scale your Business

Introduction:

• Today's episode focuses on the crucial role of delegation in business growth.

Main Points:

The Resistance to Delegation:

• Addressing the common resistance entrepreneurs feel towards delegating tasks.
• Understanding that the belief you must do everything yourself can limit business growth.

The Overwhelmed Entrepreneur:

• Entrepreneurs doing everything themselves can hit capacity, making business expansion impossible.
• New business owners can feel overwhelmed by the sheer volume of tasks, hindering their start.

The Delegation Formula:

• How to determine which tasks to delegate using a simple formula:
• Desired annual income / number of hours you want to work (using 2000 hours as a baseline) = hourly rate.
• Delegate any task that can be done for less than your hourly rate.

Practical Example:

• Example calculation: $60,000 annual income / 2000 hours = $30 per hour.
• Emphasizing that tasks that can be hired out for less than $30 per hour should be delegated.

The Benefits of Delegation:

• Delegation prevents burnout and allows for business expansion.
• Hiring help can give you more freedom and time to focus on high-impact activities.

Delegation in Action:

• Personal example: Hiring someone to manage ConvertKit and create templates for future ease.
• Delegating allows you to support others and provide job opportunities.

Finding Help:

• Recommended platforms for finding affordable help: Fiverr, Upwork, OnlineJobs.PH
• Tips for hiring: Create an ad to attract applicants and streamline the process.

The Bigger Picture:

• Delegation isn’t just about growing to a seven-figure business; it's about finding the right balance for your goals.
• Emphasizing the importance of focusing on tasks that drive 80% of your results.

Resources:

• BodyGraph Chart Systems: A tool to help automate your business, integrate Human Design charts, connect your CRM, build your email list, and offer paid reports.
• Start your FREE TRIAL today!
• The #1 Key to Scaling your Human Design Business
• Join the BodyGraph Chart Facebook Community: A place to connect and share insights on Human Design and business building.

Conclusion:

• Delegation is key to scaling your business and avoiding burnout.
• Embrace the experiment of delegating tasks and focus on high-impact activities.

Start your FREE trial with Bodygraph Chart software now!

🛎️ ✅ Remember to subscribe and leave a review.

Stay tuned for more insights and strategies in upcoming episodes.

Episode Title: Busting the Myth: Entrepreneurship Isn’t Always Easy, Even with Human Design

Introduction:

• Today, we’re debunking a common myth in the human design space that can slow down your business growth.

Myth Busting:

• The Myth: Following your Human Design type and strategy will make everything effortless, and you'll always feel aligned and comfortable.
• The Reality: While aligning with your design feels good, it can also be uncomfortable because it's new and you're conditioned to resist it.

Personal Experience:

• Vickie shares a story about a client with Gate 34 (the Gate of Power) defined four times, who struggled to show up powerfully in her business due to conditioning from her corporate environment.

Key Insight:

• Living Your Design is Not Always Convenient: It’s correct but not always easy. Discomfort is part of the growth process.
• Example: Entrepreneurs need to do the things that need to be done, whether it’s responding, initiating, or evaluating.

Delegation and Business Growth:

• Importance of delegation in business.
• Vickie’s client, an Ego Manifestor with channels 25/51 and 26/44 defined, should delegate tasks but struggles due to conditioned beliefs about delegation.
• Catch episode # on how and when to delegate effectively.

Mindset Shift:

• Don't use your Human Design type and strategy as an excuse to avoid necessary business tasks.
• Manifesting Generators are gifted multitaskers, not scattered.
• Projectors can achieve a lot with the right invitations and self-recognition.

Practical Exercise:

• Living Your Highest Expression: Write down or create a visual collage of the highest expression of every part of your design. Keep it visible from your desk to remind yourself to operate from this place.

Resources:

• BodyGraph Chart Systems: A tool to help automate your business, integrate human design charts, connect your CRM, build your email list, and offer paid reports.
• The Nasty Truth About Following your Human Design in Business

Start your FREE TRIAL of our software today so that you automate your business bringing in leads and sales on a regular basis.

Conclusion:

• Truly living your design means embracing the entire design, not just the convenient parts.
• Challenge yourself to operate from the highest expression of your design in your business.

Engage with Us:

• Join the conversation in the BodyGraph Chart Facebook community to share your thoughts, triumphs, and challenges in building your human design business.

Start your FREE trial with Bodygraph Chart software now!

🛎️ ✅ Remember to subscribe and leave a review.

Stay tuned for more insights and strategies in upcoming episodes.