Bodygraph Podcast

Welcome back to The Pulse on Human Design with Vickie Dickson! Today’s episode is all about email marketing, specifically addressing a common fear for entrepreneurs—unsubscribes. Vickie shares how you can reframe your thinking around unsubscribes and start seeing them as a positive part of refining your audience.

Key Takeaways:

• Unsubscribes Are a Gift: Rather than taking unsubscribes personally, see them as a way of narrowing your audience. People who aren’t a fit for your offers are making space for those who are.
• Quality Over Quantity: Having fewer but more engaged subscribers will yield better results than a large list of unengaged followers. It costs time and money to send emails, so sending them to those who aren’t interested can really add up.
• Engagement is Key: Focus on those who stay on your list and are engaged with your content. An engaged audience means higher open rates, click-through rates, and ultimately, better ROI on your email marketing efforts.

Fun Stats & Insights:

• The average business wastes 20-30% of their email marketing budget on disengaged subscribers.
• Segmented email campaigns see a 14% higher open rate and 101% higher click-through rate than non-segmented campaigns.
• Email marketing campaigns targeting engaged subscribers have an ROI of 4200%—$42 for every $1 spent!

Actionable Steps:

• Bless and Release People who Unsubscribe: They likely weren’t going to buy from you anyway, so let them go. Focus on nurturing the audience that stays.
• Personalize & Segment: Personalizing your emails and segmenting your list can greatly increase engagement and click-through rates. Consider sending targeted emails to ensure your content is landing with the right people.
• Engage Your Audience: Be consistent with sending emails and offer valuable content that resonates with your audience’s needs. Remember, people expect to be sold to, so don’t shy away from promoting your offers.

Call to Action:

If you're looking for more guidance on email marketing, check out Episode 2 of The Pulse on Human Design, where Vickie dives deep into the fundamentals of email marketing. Listen to Email Marketing for Your Human Design Business here.

https://player.captivate.fm/episode/06424292-c044-4b59-8fc8-d9a029f3ef96/

Also, if you're a Bodygraph Chart member, don’t miss the Email Marathon in the Business Mastery Hub to help you refine your email marketing strategy at any stage of your business.

Here's the link for The Email Marathon (free for our members) https://app.bodygraphchart.com/business-mastery-hub/email-marathon-kick-off-call

You'll need to be logged in to your Bodygraph Chart account to access it OR grab your 21 day free trial today and you'll have access!

Thanks for tuning in! Unsubscribes are part of the business journey—embrace them as a step closer to your ideal audience. Keep refining, keep nurturing, and watch your list become a more engaged and profitable one!

Welcome back to The Pulse on Human Design with Vickie Dickson! Black Friday is almost here, and if you feel like you’ve missed your chance, don’t worry. In today’s episode, Vickie walks you through how to quickly create and promote a profitable Black Friday offer—even if you haven’t started yet. Whether it’s Black Friday, Small Business Saturday, or Cyber Monday, there’s still time to make an impact!

Key Takeaways:

• It’s Not Too Late! You still have time to create a simple offer that resonates with your audience. Vickie shares last-minute report ideas you can create using the Bodygraph Chart system.
• Report Ideas: Some easy and impactful reports you could create include:
• Human Design forecasts for 2025.
• Targeted reports on specific aspects of Human Design like centers, profiles, or incarnation crosses.
• Business strategy or relationship dynamics by design.
• Parenting reports—customized or general, even covering topics like ADD/ADHD through a Human Design lens.
• Simplicity is Key: Don’t overcomplicate your offer. Use pre-created reports from the Bodygraph Chart system, or create something small and focused.
• Strategic Pricing: Offer limited-time discounts or create urgency by making a specific number of offers available.
• Promote, Promote, Promote: Use email marketing, social media stories, and posts to spread the word. Even if your audience is small, showing up consistently builds confidence and awareness for future offers.

Pro Tips for Success:

• Leverage Existing Customers: Reach out to past customers—they’re more likely to buy again, especially with a limited-time offer.
• Sell Before You Create: Don’t be afraid to sell the report before it’s finished. Tell your buyers it will be delivered in 14 days, and create it after making the sale.
• Collaboration Works: Partner with someone in or outside the Human Design space to cross-promote your offers. This could expand your reach and boost sales.

Actionable Steps:

1. Pick a simple report idea.
2. Set up a Stripe or PayPal link for easy checkout.
3. Promote your offer through email marketing and social media.
4. Don’t stress if something doesn’t sell—use this as practice and keep showing up!

Ready to create your last-minute Black Friday offer? Start your FREE 21-day trial with Bodygraph Chart software now and build your report today! Join the Bodygraph Chart Facebook group for support, and remember to subscribe and leave a review.

Thanks for tuning in! Let us know in the Facebook group what you’ve decided to offer this Black Friday, and we’ll cheer you on! You've got this!

Welcome back to The Pulse on Human Design with Vickie Dickson! In today’s episode, Vickie dives into the much-hyped topic of passive income and gets real about what it takes to make it work. Passive income isn’t as passive as we’ve been led to believe. But with the right strategy and consistent effort, it’s entirely possible to build this stream of revenue in your Human Design business.

Key Takeaways:

• What is Passive Income? Passive income comes from the upfront work you’ve done that continues to pay off over time. Common examples include Human Design reports and other digital products.
• Industry Stats: The global e-learning market, which includes Human Design and astrology reports, is projected to reach $325 billion by 2025. This highlights the growing demand for digital products.
• Passive Income Myths: While many online influencers talk about seven-figure passive incomes, only about 20% of businesses actually have passive income streams. The reality is, building passive income takes work, especially in the beginning.
• Building Passive Income: You must build an audience, create systems for sales, and continually promote your offers. Passive income isn’t “set it and forget it”—ongoing marketing is necessary.
• Content Creation & SEO: Creating consistent content is key to promoting your passive income products. SEO plays a vital role, with 90% of webpages receiving no Google traffic. Vickie shares tips for how to build visibility and shares a related episode on SEO in the show notes.

Vickie’s Own Passive Income Journey:

Vickie shares her personal experience selling Human Design reports through Bodygraph Chart. By focusing on one report and selling it through an email sequence, she’s been able to see success, converting 20% of her audience. While not passive in the beginning, her efforts are now paying off as her business continues to grow.

Actionable Steps for Building Passive Income:

• Build an audience before expecting passive income to roll in.
• Set up systems for sales and email marketing.
• Continually promote your offers through social media, SEO, and email marketing.
• Focus on the benefits your product provides, not just the features.
• Share testimonials to build trust and demonstrate the value of your offer.

Call to Action:

Start your FREE 21-day trial with Bodygraph Chart software to begin creating passive income streams through Human Design reports. This system provides the tools you need to build, market, and sell your digital products with ease.

Related Episodes:

SEO for Human Design Practitioners – Learn how to drive organic traffic to your offers with expert tips from Bodygraph Chart founder Gytis - SEO for Your Human Design Business - Listen here

• https://player.captivate.fm/episode/bcae1d94-0c51-4e8f-bdb2-2f30a649902b/

Thanks for listening! Let us know how you’re building passive income in the Bodygraph Chart Facebook group. Ready to get started? Let's do this!

Welcome back to The Pulse on Human Design with Vickie Dickson! Today’s episode is a wake-up call for entrepreneurs who might be stuck in the comfort zone of treating their business like a hobby. With a trigger warning of truth-telling, Vickie sheds light on the epidemic of complacency in the entrepreneurial space and the harsh reality that many businesses fail early on.

We’re often bombarded by stories of seven-figure months and business owners who seemingly work only a few hours a week. But Vickie gets real, diving into the nitty-gritty of what it takes to truly build a successful business. Using Human Design as a guide, she emphasizes the importance of aligning with your own inner wisdom while still putting in the necessary effort, discipline, and strategy.

Key Topics Covered:

• Business vs. Hobby: A hobby is something you do for fun, while a business requires consistency, effort, and goal-driven action. It’s not just about the fun—it’s about doing the work.
• Business Failure Stats: Roughly 20% of small businesses fail within their first year, and 50% fail by their fifth year. If you’re committed to putting in the work, success is just a matter of time.
• Social Media Myths: Vickie warns against the “smoke and mirrors” of social media, where it may seem like everyone is making millions without doing any real work. In reality, successful entrepreneurs work an average of 50–60 hours per week.
• Income-Generating Activities: Focus on what moves the needle in your business—marketing, sales, and client-facing work. Delegation is key, but it takes time before you can afford to outsource tasks.
• Mindset Shift: Treat your business like a real business. Establish a routine, time block core business activities, and track everything from finances to time spent on tasks.

Actionable Tips for Moving from Hobby to Business:

• Set specific working hours and treat them like non-negotiable appointments.
• Create a plan with actionable steps for growth, marketing, and sales.
• Track your numbers—finances tell the story of your business.
• Surround yourself with accountability partners or join a mastermind group.

Join the Bodygraph Chart Facebook Group for support and connection with others building Human Design and/or Astrology-based businesses.

Related Episodes:

Delegating Tasks in Your Business – Learn how to delegate effectively to free up time for income-generating tasks. Listen to Episode 5 - Delegating to Scale your Business

• https://player.captivate.fm/episode/351bcf84-dd99-409b-a4ed-3a2a71cfaa74/

Thanks for tuning in! Ready to move from hobby to business?

Let us know in the Facebook group what steps you’re taking.

Start your FREE trial with Bodygraph Chart software now! Remember to subscribe, leave a review, and join the Bodygraph Chart community on Facebook.

Listen to Episode 5 - Delegating to Scale your Business

https://player.captivate.fm/episode/351bcf84-dd99-409b-a4ed-3a2a71cfaa74/

Join the Facebook Group here - https://www.facebook.com/groups/bodygraphchart

The Power of Investing in Yourself to Grow Your Business

Episode Description:

In this episode of The Pulse on Human Design, Vickie Dickson discusses the importance of investing in yourself and your business. As entrepreneurs, especially in the early stages, it's common to feel like you can't afford to invest in personal development, education, or mentorship. But as Vickie explains, your business will never outgrow you, and investing in yourself is crucial to achieving the success you desire.

Vickie breaks down the reasons why self-investment is non-negotiable, from staying ahead of the curve in knowledge and skills to building a resilient mindset. Whether it’s investing in education, mentorship, relationships, or your personal well-being, this episode offers a guide on how to ensure that you’re constantly evolving along with your business.

Key Topics Covered:

• Why your business will only grow as much as you grow personally
• The importance of investing in education and skills development
• How mentorship and coaching can accelerate your business growth
• Building relationships and networks to create new opportunities
• Why personal well-being is vital for long-term business success

Memorable Quotes:

• “Your business will never outgrow you. The better you become, the more your business will thrive.” — Vickie Dickson
• 
  
• “Think of yourself as the golden goose. You can’t burn out if you want to keep delivering value.” — Vickie Dickson

What You'll Learn:

• How investing in your mindset and skills will create long-term business success
• The value of surrounding yourself with mentors, coaches, and a strong network
• Why self-care and maintaining personal well-being are essential for entrepreneurs
• Practical steps you can take to uplevel yourself and your business

Ready to invest in yourself and your business? Start by exploring your Human Design with Bodygraph Chart software.

Sign up for a FREE trial today and join our supportive community!

Do you have a question you'd like answered on the podcast?

Record a quick message here. You may hear yourself on a future episode of

The Pulse on Human Design!

https://www.speakpipe.com/ThePulseonHumanDesign

Episode Description:

Welcome back to The Pulse on Human Design! In today's episode, we dive deeper into the art of creating and selling comprehensive Human Design reports. While in our previous episode, we discussed how to create reports that solve a specific problem, today, we’re focusing on those more robust reports that cover almost every aspect of a person’s Human Design. These reports are a different animal and require a unique approach to effectively market and sell.

Key Points Discussed:

The Difference Between Simple and Comprehensive Reports:

• Simple, problem-solving reports are typically lower in price and easier to sell. However, comprehensive reports that cover an entire Human Design chart are like a DIY reading and come with a higher price point.
• These robust reports cater to clients who are eager to dive deep into their Human Design but might not be ready for a one-on-one reading.

Marketing Hack: Sell What People Want, Give Them What They Need:

• Clients often think they want to know everything about their Human Design, but too much information can be overwhelming. Learn how to structure your reports to provide practical, actionable insights that clients can apply in their lives.
• Focus on guiding your clients through how to use the information in their real lives, rather than just listing elements of their design.

Leveraging Email Sequences for Sales:

• Discover the power of using email sequences to sell your comprehensive reports. When someone downloads their Human Design chart from your website, use targeted emails to educate them, build trust, and pitch your report as the next step in their journey.
• Utilize tools like Deadline Funnel to create urgency with a limited-time offer, encouraging clients to purchase sooner rather than later.

Consistent Marketing Across Channels:

• Consistent marketing is key to selling your reports. Talk about your report frequently on social media, in your email newsletters, and other platforms. Remember, your audience isn’t seeing everything you post, so repetition is essential.
• Position your report as a solution to a specific problem or need, rather than just a collection of information.

Understanding Your Audience:

• The success of your report hinges on understanding who you’re serving, what challenges they face, and how your report can help them. Tailor your content and marketing to meet the specific needs of your audience.

Ready to create your own comprehensive Human Design reports?

Start your FREE trial with Bodygraph Chart software today and see how easy it is to design reports that resonate with your clients!

Join our community for more insights, support, and strategies on leveraging Human Design in your business.

Follow / Subscribe to The Pulse on Human Design 🛎️

Never miss an episode packed with valuable tips and strategies for your Human Design practice.

Creating Reports That Sell

Do you have a question you'd like answered on the podcast?

Record a quick message here. You may hear yourself on a future episode of

The Pulse on Human Design!

https://www.speakpipe.com/ThePulseonHumanDesign

Episode Description:

Welcome back to The Pulse on Human Design! In this episode, Vickie answers a listener question from Lori, a Manifesting Generator curious about how to create and sell Human Design reports effectively. Vickie breaks down the process into actionable steps, making it easy for practitioners to develop reports that truly resonate with their clients and generate consistent income.

The Importance of following your Human Design Strategy:

As a Manifesting Generator, Lori's strategy involves responding rather than initiating. Vickie emphasizes the importance of putting yourself in situations where you can naturally respond to what your ideal clients are thinking about or struggling with.

Engaging with your target audience on platforms like Instagram or Facebook allows you to see what keeps them up at night, which problems they are facing, and how you can address these in your reports.

1 ➡️ Identifying the Problem to Solve:

• The most successful reports are those that solve a specific problem. Vickie reminds practitioners not to overwhelm clients with every detail of Human Design, but to focus on one particular issue that the client needs help with.
• Niche reports are more likely to sell because they target a specific need, such as helping clients improve their sleep, manage their children's tantrums, or enhance their business performance.

2 ➡️ Solving the Problem Effectively:

• Once you've identified the problem, use your Human Design knowledge to provide clear, actionable solutions. Vickie shares that reports don't have to be lengthy; even a concise 10-page report can be valuable if it effectively addresses the client's concern.
• Integrating other modalities you may practice, like essential oils or yoga, can add value to your report, making it a more comprehensive solution.

3 ➡️ Selling the Report:

• Simply listing a report on your website or mentioning it once on social media isn't enough to generate sales. Vickie encourages practitioners to talk about their reports consistently, educating their audience on the problem and positioning the report as the solution.
• Use various content formats—stories, posts, reels, and even podcast episodes—to discuss the problem your report solves and to drive interest in your offer.

4 ➡️ Leveraging Your Email List:

• Vickie discusses the power of using your email list to sell your reports. Building a sales funnel through email sequences allows you to consistently communicate the value of your reports to an audience already interested in your offerings.
• Early in your email sequences, introduce the idea that you have something to sell. As you provide value through your emails, your audience will begin to trust that you care about their journey and will be more inclined to purchase from you.
• Email marketing typically converts higher than other channels, so make sure to consistently talk about your reports in your emails to drive sales.

Special Mentions:

• Vickie introduces SpeakPipe, a platform that allows you to collect audio messages from your listeners, clients, and even testimonials.

Get busy!

Start using these steps to create reports that not only showcase your Human Design expertise but also address the real challenges your clients are facing.

• Start your FREE trial with Bodygraph Chart software now!
• Join our community for more insights, support, and strategies on leveraging Human Design in your business.
• Subscribe and leave a review 🛎️

In this episode of The Pulse on Human Design, we delve into the power of affirmations and how they can be a powerful tool in supporting your business growth. Affirmations help to align your mindset with your goals, creating a foundation for success that is rooted in self-worth and confidence. Whether you're using Human Design to navigate your entrepreneurial journey or just looking to strengthen your inner belief system, affirmations can play a pivotal role in manifesting the life and business you desire.

Repeat these affirmations to cultivate self-worth and confidence in your business endeavours.

Download this episode to listen again and again!

Call to Action:

• 🛎️ Start your FREE trial with Bodygraph Chart software now so that you have the systems in place to grow your business!
• 🌟 Join our community of like-minded entrepreneurs and get access to exclusive resources and support.

Remember to subscribe and leave a review to stay updated on more insights and strategies for using Human Design in your life and business!

Maximize Black Friday Sales with Human Design Reports and Offers

Episode Description:

In this episode of The Pulse on Human Design, Vickie Dickson takes you on a journey to prepare for the biggest money-making day of 2024—Black Friday! Whether you're just starting out or you've been in business for years, this is your chance to leverage the power of Human Design and Astrology to create incredible sales and attract new clients. Vickie shares practical strategies and tips to ensure your Black Friday is a success, from planning your offers early to involving your audience in the process.

Listen in as Vickie explains how to craft Black Friday deals, capitalize on passive income, and how to use Human Design to connect with your audience in a meaningful way. If you're ready to make 2024 your most profitable year yet, this episode is packed with insights that will get you there.

Key Topics Covered:

• Why Black Friday is a golden opportunity for online businesses, including coaching, group programs, and report sales
• How to prepare your audience now for Black Friday using polls, behind-the-scenes content, and teasers
• The importance of creating offers that align with your Human Design and keeping your business top of mind
• Ideas for Black Friday offers including report blowouts, reading sales, group coaching, and affiliate marketing
• How early preparation can support emotional authorities in making purchasing decisions
• Tips for using Bodygraph Chart reports and templates to create compelling offers

Memorable Quotes:

• “Black Friday isn’t just about sales—it’s about raising awareness and building momentum for your business.” — Vickie Dickson
• 
  
• “Planting seeds early helps emotional authorities have the time they need to process your offers.” — Vickie Dickson

What You'll Learn:

• How to plan and execute a Black Friday strategy that aligns with your Human Design type
• Creative ways to generate passive income on Black Friday using existing resources and affiliate marketing
• The value of warming up your audience ahead of time to maximize conversions during Black Friday
• Why it’s important to start talking about your Black Friday offers early to avoid getting lost in the noise

Ready to make Black Friday your most profitable day of the year? Register for our exclusive Black Friday Planning Call and join us in mapping out the perfect strategy for your business!

Save your seat here ➡️

https://us06web.zoom.us/meeting/register/tZwpcugrjsuE9c7yNCrlAEZR5bsQGzDRvDT#/registration

Building Passive Income with Astrology & Human Design Reports with guest expert Amy Lea

Episode Description:

In this episode of The Pulse on Human Design, Vickie Dickson is joined by special guest Amy Lea, an astrologer and Human Design expert. Together, they dive deep into how the synergy of Astrology and Human Design can radically transform the way entrepreneurs show up in their business. From understanding your cosmic blueprint to using your energy efficiently, this episode is packed with insights on how to create a business aligned with your unique design.

Tune in as Amy Lea and Vickie Dickson explore the power of combining Astrology with Human Design to unlock new levels of success, overcome business challenges, and design a life of purpose. Whether you're a business owner or just starting to explore your cosmic chart, this conversation will leave you inspired to use your design for greater impact.

Key Topics Covered:

• How Amy Lea uses Astrology and Human Design to guide entrepreneurs in building aligned businesses
• The importance of understanding your astrological chart in conjunction with your Human Design
• Aligning your energy type to your business strategy for more ease and flow
• Practical tips on working with planetary transits and how they impact decision-making and business growth
• How both Astrology and Human Design provide deep insight into your strengths, challenges, and ideal business practices

Memorable Quotes:

• “When you align your business with the stars and your Human Design, you stop pushing against your natural flow.” — Amy Lea
• “Knowing your design isn’t just about personal development; it’s about creating a business that doesn’t burn you out.” — Vickie Dickson

What You'll Learn:

• How to harness both Astrology and Human Design to find clarity and direction in your business
• The role of planetary influences on your energy and how they impact your work habits
• How to plan your launches, client interactions, and creative processes based on astrological transits and your design
• Why understanding your astrological houses can help fine-tune your marketing, sales, and overall business strategy

Ready to build a business aligned with your stars and design?

Start your FREE trial with Bodygraph Chart software today! 🛎️

✅ Remember to subscribe and leave a review.

✅ Join our community and stay tuned for more insights on Astrology, Human Design, and building the business you were designed for.

Amy's website https://www.myconstellation.com.au

Amy's Instagram: https://www.instagram.com/amylea.co/