Earlier in 2023, Seth Godin published his 25th book. Hot on the heels of a yearlong involvement with The Carbon Almanac project, the release of The Song of Significance seemed urgent and timely.  

In this special episode, Cat chats with Seth about the catalyst for The Song of Significance and what led him to write it. This is a conversation about work, the impact of artificial intelligence and how weird is the new normal. 

It addresses the essential role of human connection in the future of work and more pivotally for you, our listeners, the expanding opportunity for internal communicators. We urgently need to create new conditions for work, ones in which people can flourish. How we communicate with and show up for one another is an integral part of this, so we really hope you enjoy the listen. 

Show notes  

Find out more about Seth Godin: https://www.sethgodin.com/ 

Find out more about The Song of Significance: https://www.penguin.co.uk/books/458050/the-song-of-significance-by-godin-seth/9780241655542