Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and he sold two technology companies since 2003.For most of his career, Nir worked in the video gaming and advertising industries, where he learned and applied (and sometimes rejected) the techniques used to motivate and manipulate users.

Nir writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.Nir is an active investor; he puts his money where his mouth is by backing habit-forming products that improve lives. Some of his past investments include Eventbrite (NYSE:EB) and Kahoot! (KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Product Hunt (acquired by Angelist), Homelight, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.

Although Nir received most of his education by earning an advanced degree from The School of Hard Knocks, He also received an MBA from the Stanford Graduate School of Business.

Please enjoy my conversation with Nir Eyal.


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