Katie McCarthy has a passion for women in sport and … scrunchies! 

Her business aims to make comfortable and colourful hair ties for girls to wear without it falling out as they play sport. 

At the Team Girls Cup, McCarthy ventured into netball for the first real time, partnering with Amy Parmenter’s Tie-Dye Project to donate money to the Confident Girls Foundation.

We hear more about the partnership, about Scrunchiko as a business and as a great example of the commercial opportunities that often go missed in women’s sport.