**Editor's note: This is a rebroadcast of an interview from 2019.

College sports have become big business, and everybody's making money except the players.

The National Collegiate Athletic Association prohibits "student athletes" from receiving a cut of the millions of dollars in revenue that schools collect from games and product licensing. Instead, players get scholarships, the value of which pales in comparison to what they might earn on the open market.

But that may be changing. Repeated court challenges and bribing scandals involving star athletes have cast a pall on the two most popular sports of men's basketball and football. The introduction of legalized gambling this year has intensified the pressure to pay players what they are worth, lest they fall prey to the influence of betters hoping to sway the outcome of a game.

Allen Sanderson and John Siegfried have been arguing for years that the system needs to change. In 2015, they published a paper in the Journal of Economic Perspectives that made the case for opening college sports to the free market.

Sanderson and Siegfried spoke with the AEA about why they think college athletes should be paid, the potential consequences of doing so, and how the landscape could change over the coming decade.