Jada Shapiro joins The Womb Happy Hour to share how her new company is positively transforming the postpartum experience for parents. Jada (pronounced Jah-duh) Shapiro is the founder of boober (launched 2017), the first on-demand platform that matches and connects new parents to vetted, expert lactation professionals for same-day, in-person help. She also created Birth Day Presence (founded 2002), NYC's longest-running and most trusted source of childbirth preparation classes and doula services. Ms. Shapiro is a renowned birth and postpartum doula, childbirth educator, lactation counselor, birth photographer, and mother to a 10-year-old. She was inspired to start boober after witnessing firsthand how the current health system has failed to support expectant and new parents. Her experience working on the ground with birth and postpartum professionals and new parents has enabled her to understand the nuances of successfully bridging a widening gap in a broken American healthcare system.