Tami Dever, co-owner and founder of TLC Book Design, discusses key elements of book design that signal professionalism, readability, excellence, and permanence

What are the elements a book designer needs to consider when designing an interior? A cover? Tami Dever discusses how she works with clients and notes the factors that make a book look good against the competition.

Topics include

things to keep in mind when designing a book: audience, competition, tone, readability

the importance of interior design in sealing the deal and drawing customers to the cash register

favoring longevity over trendiness

using Word to prepare text for a designer (hint: avoid overformatting!)

key elements of cover design that must work together (and it’s not easy!):

avoiding Photoshop gimmickry

Typefaces mentioned in this podcast:

To reach TLC Book Design, go to http://www.tlcbookdesign.com/.

Notes to the Q&A segment

The article in the IBPA Independent on Authors.me can be found at http://articles.ibpa-online.org/article/finding-real-creativity-with-artificial-intelligence/.

Participants

Tami Dever is the co-owner and founder of TLC Book Design in Austin, Texas. The business has grown from a design studio to a complete publishing development firm, with a wonderful reputation for providing outstanding design and caring customer service.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.