An investment in book marketing and publicity is an investment in all the hard work you've poured into your book. But why is book marketing so expensive? And are those cheaper, one-off services really worth it? In this episode, we're breaking down the true cost of book marketing—what you’re really paying for, what actually moves the needle on book sales, and whether a big budget always equals big results. Is it a case of "you get what you pay for," or is there more to the story? If you’ve ever wondered whether to spend a little or a lot on marketing—and which options deliver real impact—this deep dive is for you!

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