Have you ever wondered how leveraging media can boost your book sales?

This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.

Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to build those essential media relationships and set your book apart from the competition.

Key Takeaways:

Get Media Attention: Don’t wait! Reach out to the media. A smart plan helps them notice your book.

Pitch It Right: A great pitch has a hook, a twist, and a takeaway. These three parts help grab the media’s interest.

Make Media Friends: Build real relationships with journalists and producers so they keep coming back to you.

Start Local: Use local media to practice and grow your confidence before going bigger.

Be Your Book’s Cheerleader: Start promoting your book early. You’re the best person to spread the word.

Tune in to master the media landscape and take your book to the next level of success!

Here's how to connect with Paula:

10 Questions Every Author Needs to Answer in the Media

LinkedIn.

SpeakwithPaula.com

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“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?

This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand.

From managing stage fright and engaging audiences to leveraging your book during presentations, Dr. Zaid offers actionable insights to aspiring speakers. 

Understanding and implementing these strategies can help set you apart as a dynamic thought leader.

Turning Your Book into a Marketing Tool:
Use your book to get speaking opportunities and show your expertise.

Overcoming Stage Fright:
Learn simple ways to calm nerves and speak naturally instead of performing.

Preparation and Practice:
Prepare well by knowing your audience, managing your time, and adjusting your content for each event.

Connecting with Your Audience:
Discover how to start strong, use humor wisely, and build common ground with listeners.

Ending with a Call to Action:
Finish your talk clearly by summarizing main points and giving the audience simple next steps.

Tune in to discover how to use your book as a powerful marketing tool to land speaking gigs and enhance your authority.

Check the transcription for links to Doctor Persuasion's website, LinkedIn, and books.

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“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

Want to know how to use a book to build your thought leadership and grow your expert brand?

In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. 

We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they’re shared in the right way. 

Key Takeaways...

• You’ve got to get your ideas out of your head.
  Start small if you have to, but start sharing.
• Writing a book helps you sharpen your thinking.
  It forces you to get clear on your message.
• Know exactly who you're writing for.
  The better you understand your audience, the easier it is to connect.
• Your unique voice matters.
  Don’t copy others—be bold, be original.
• Publishing is just the beginning.
  Keep using your book to grow your business and influence.

Tune in now and discover how your book can build your authority and become your #1 marketing tool. 

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“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

How can you use beautiful book design to attract readers and boost book sales?

This week's guest  expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.

Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical for your book's success.

Key Takeaways:

• Importance of Design: A well-designed book improves readability and reader enjoyment.
• Use of White Space: Proper spacing helps readers stay focused and prevents overwhelm.
• Choosing Fonts: Keep fonts simple and reader-friendly.
• Early Cover Design: A professional cover boosts your marketing opportunities.
• Proofreading Essentials: Thorough proofreading helps avoid distracting mistakes.

Tune in to discover how to use beautiful book designs to attract readers and boost book sales.

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

How can nonfiction authors create a powerful brand for successful book marketing?

This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.

Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.

Key Takeaways:

• Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.
• Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.
• Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.
• Avoid Common Mistakes: Don’t try to appeal to everyone—focus on your niche for a stronger reader connection.
• Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.

Tune in to refine your book marketing strategy and elevate your author brand!

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

Have you ever wondered if your podcast could do more than attract listeners?

What if you could transform your spoken content into a published book—without starting from scratch? 

That’s exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. 

In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost their authority, and create lasting impact.

Key Takeaways:

• Your Podcast is a Book in Disguise – Your episodes already contain valuable content. Mining them for key themes can help you craft a book without starting from scratch.
• Save Time, Money, and Energy – Repurposing podcast content into a book is faster, more affordable, and less exhausting than traditional writing.
• Hosts Can Create Interview-Based Books – Transform guest insights into an anthology-style book without the hassle of chasing contributors.
• Guests Can Turn Their Interviews into Books – Frequent podcast guests can compile their transcripts to showcase their expertise in book form.
• Align Your Book with Your Bigger Goals – Whether you're a host or guest, your book should support your brand, authority, and business vision.

If you want to explore turning your podcast into a book? Check out Alembic Press for a free evaluation of your show and discover the untapped potential in your episodes.

Listen now and rethink how you create, repurpose, and expand your message beyond the mic!

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Want More Book Marketing Ideas?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Click here to join me FREE on Substack

Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Want to land a traditional publishing deal for your nonfiction book? 

This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.

Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books successfully. In this episode, she reveals what it takes to grab a publisher’s attention, the importance of a strong proposal, and how to transition from writer to published author.

Key Takeaways:

• Start with a Proposal: Learn why a strong nonfiction book proposal is key to landing a traditional publisher.
• Build Your Platform: Discover how to attract publishers by increasing your visibility.
• Traditional Publishing Realities: Understand agent relationships, marketing expectations, and distribution challenges.
• Industry Trends: Stay ahead with insights on what publishers are currently looking for.
• Writer to Author Mindset: Shift from just writing to strategically serving your audience.

Tune in to take your nonfiction book from idea to publishing success!

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

How can building strong relationships revolutionize your book marketing strategy? 

In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.

Key Takeaways:

• The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.
• Rethinking Self-Promotion – Focus on serving your audience rather than selling. When you highlight the problem your book solves, sharing it feels natural.
• Strategic Networking – Leverage five key referral groups and creative bulk sales tactics to expand your reach. Consistency and patience are key.

Tune in to discover how relationship-building can boost your book marketing success!

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?

This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books.

Discover how the Magnet Model—focused on mission, message, and movement—can transform your book marketing approach into one that feels genuine and engaging. Sophie also offers insights on how to talk about your work, connect with your audience, and use your book as part of a bigger mission.

Key Takeaways:

• Embrace Visibility: The Magnet Model focuses on your mission and message, helping you overcome the discomfort of self-promotion.
• The Power of LinkedIn: Use LinkedIn to connect with a wider audience through authentic conversations and storytelling.
• Non-Traditional Marketing: Forget sleazy sales tactics—build genuine connections and serve your audience with value.
• Create Your Movement: Extend your message beyond your client base, creating a ripple effect to draw in more people.
• Unlock Your Impact: Align your marketing with your passion for your work to ensure your message flows authentically.

Tune in to discover actionable strategies to revolutionize your book marketing approach.

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here

Did you know branding can make a huge difference in your book marketing success?

This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.

We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.

Key Takeaways:

• Author vs. Book Branding – Understand the difference and where to focus for the best results.
• The Five Branding Pillars – Kim’s essential framework: Commitment, Construct, Community, Content, and Consistency.
• The Power of Emotion – Learn why making readers feel something is crucial for branding success.
• Know Your Why – Define your purpose to create a brand that lasts.
• Consistency is Key – A strong, consistent message builds trust and credibility.

Tune in to learn how to position yourself and your book for long-term success!

*************************************************************************
“I Don’t Have Time to Write a Book"

Think you don’t have time to write a book? Let’s reframe that.

Your book is an investment in your future.
✅ It positions you as a thought leader.
✅ It attracts your dream clients.
✅ It creates a legacy that outlives you.

The truth? You don’t have time NOT to write your book.

Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

🔗 Claim your spot here