Book Publishing and Marketing Tips for Experts: Author's Edge

By Allison LaneBusiness Education Arts Books Self-Improvement Marketing

Book Publishing and Marketing Tips for Experts: Author's Edge episodes

January 22How to Choose a Book Topic When You Have Too Many Ideas
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.
In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book.
In this episode, you’ll learn:
Why there is no single “right” book topic - and how chasing certainty keeps you stuck instead of shipping.
How to mine real reader questions (and Google’s “People Also Ask”) to find the problems your audience is already asking you to solve.
A simple 5-step “Questions My People Ask” exercise to validate your topic with a 5-minute voice note before you commit.

Connect with Allison
🌐 lanelit.com
💼 LinkedIn: Allison Lane
📺 Watch on YouTube for bonus video episodes
💌 If this episode helped you, share it with a friend and leave a 5-star review to help others find the show!
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
9 min
January 20Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout.

This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive leap.
If you are ready to stop being the "best kept secret" and start building a visible platform that fits your real life, this episode provides the exact strategy to get moving today.
What you’ll learn:
Why tiny steps beat big leaps when you want lasting change
How to reduce decision fatigue when you already have a demanding career
How to find your next “visibility move” by looking 5 years back
Timestamps:
01:00 Why big leaps make experts freeze
06:00 The Clarity Triad framework
13:00 Choose how you respond instead of reacting
15:00 Choose what you release and build real boundaries
18:00 What to let go of (yes, including perfection)
22:00 Legacy, focus, and the real source of overwhelm
23:00 Building a portfolio life beyond one job title
28:00 How to find your first step fast
Resources:
Allison's free guide "7 Steps to Claim Your Authority": https://lanelit.com/authority
Dr. Christiane’s website + Discover Your Superpower Quiz: https://doctorchristiane.com/
The Petite Practice Journal (LinkedIn newsletter): https://www.linkedin.com/newsletters/the-petite-practice-journal-7389417258831421440/
Book: Petite Practice Collection by Dr. Christiane Schroeter
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
37 min
January 15Do I Need a Ghostwriter? How to Decide Between Hiring One or Building a Better Writing System | Allison Lane | 105
Solo episode with Allison Lane: a concise guide to deciding whether to hire a ghostwriter or build a better writing system. Allison explains clear signals that favor hiring (time constraints, content polish, delegation) versus signals that favor a DIY system (process gaps, accountability, limited budget). Practical criteria to audit your workflow and choose the right writing help for your book project.
Chapters:
00:00–01:00 — The real question behind “Do I need a ghostwriter?”
01:00–02:15 — Why this isn’t a talent problem, it’s an extraction problem
02:15–03:15 — Ghostwriter vs editor vs book coach vs collaborator
03:15–04:10 — The clarity test before hiring help
04:10–05:10 — Why obstacles aren’t a plan
05:10–06:10 — The 3-part system: capture, organize, refine
06:10–07:15 — How dictation works and why it fails
07:15–08:10 — When hiring a ghostwriter actually makes sense
08:10–09:00 — One five-minute step to get your ideas out into the world
If this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.”
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
8 min
January 13Personal Branding & Social Media Strategies for Experts - Build Visibility & Become Unforgettable | AJ Kumar | 104
Host Allison Lane talks with AJ Kumar about personal branding and social media strategies for experts. Learn why smart professionals struggle with visibility, how to turn your knowledge into a memorable online presence, and which elements of your author platform to prioritize for visibility and influence. Actionable guidance for authors, coaches, consultants, and thought leaders who want to get noticed. Listen: https://www.lanelit.com/blog/the-power-of-presence-social-media-strategies-for-becoming-unforgettable-with-aj-kumar
Press play to build your visibility and start showing up like the go-to expert.
Resources mentioned:
AJ Kumar’s website: www.ajkumar.com
Guru, Inc: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche: https://bookshop.org/a/55773/9781637748442
Get Descript for an easy way to start creating content: https://get.descript.com/mew7wqdktfsm
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Key Topics:
The Imposter Syndrome trap and how experts can overcome it.
Understanding and leveraging the "virus of limited thinking" to boost confidence.
Why being the best doesn’t mean you will be seen: the importance of visibility and promotion.
AJ Kumar’s tips on creating engaging, digestible content for social media platforms.
The role of storytelling in enhancing your personal brand.
Practical advice on using AI and tools like teleprompters to streamline content creation.
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
34 min
January 08One‑Sentence Pitch to Clarify Your Expertise & Build Trust | Allison Lane | 103
Quick episode: craft a one‑sentence pitch to clarify your expertise, create a simple through line, and build credibility. Allison Lane walks you step‑by‑step to turn multifaceted skills into a repeatable positioning sentence you can use in bios, pitches, and author pages. Ideal for authors and experts who want clearer author positioning and a stronger personal brand. Full notes: https://www.lanelit.com/blog/stop-sounding-scattered-build-one-sentence-that-makes-people-trust-you
What you’ll learn:
Why multiple lanes are often your advantage
The real reason people check out when you explain your background
How to create a through line that connects your expertise into one promise
The Theme, Audience, Promise framework (and how to use it fast)
The one sentence structure that makes you instantly “placeable”
How to validate your positioning using real audience language
A simple exercise to pick the lane with the biggest stakes
Timestamps:
00:00 You’re not scattered
00:35 The real issue is positioning
01:25 Theme, audience, promise
02:21 Why listing lanes becomes word salad
03:20 Build your one sentence
03:40 Validate it where your audience gathers
04:14 The three-problem exercise and the “big stakes” test
04:36 Don’t hide the outlier
05:00 DM Allison your one sentence
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
6 min
January 06 Get Booked to Speak: Why Clarity Beats Fame | Cam Beaudoin | 102
Cam Beaudoin, founder of The Frequent Speaker, explains why clarity — not fame or polish — is the fastest way to get booked to speak. Allison and Cam break down how to position your expertise for event planners, make your talk easy to understand, and stand out in speaker selection. Listen for practical steps to sharpen your speaker pitch, choose the right stages, and make your expertise irresistible to conference organizers.
Resources:
Essential Author Bio Package (free) https://www.lanelit.com/package
Cam Beaudoin on YouTube https://www.youtube.com/@thefrequentspeaker
The Frequent Speaker https://www.thefrequentspeaker.com/
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
29 min
January 01 Claim Your Domain Name: Why Authors Should Register Their Website Domain Early | Allison Lane | 101
Allison Lane explains why securing your website domain early matters for your author brand and online identity. Learn the main reason to claim your domain now, how to choose a practical domain, and one manageable next step to lock it in—even if you’re not ready to launch a site. Quick, actionable guidance for authors building visibility and credibility online.

00:39 The Importance of Securing Your Domain
01:35 Tips for Choosing the Right Domain
03:04 Avoiding Common Domain Mistakes
05:20 Final Thoughts and Encouragement
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
7 min
December 23, 2025 Book Revenue Streams: How to Turn a Launched Book into Ongoing Income | Karlyn Ankrom | 100
After your book launch: concrete strategies to turn a book into lasting revenue streams. Allison Lane interviews content strategist Karlyn Ankrom on the content and platform tactics that keep a book working post-launch—for ongoing income, bookings, and long-term authority. Listen for practical steps on repurposing content, audience funnels, and productizing ideas so your published work builds legacy and revenue.
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/
- website: https://ohsnapsocial.com/
- on LinkedIn: https://www.linkedin.com/in/karlynankrom/
Chapters:
00:00 Welcome to The Author's Edge
00:21 The Reality After Book Launch
01:40 Keeping Your Message Alive
03:09 Building Trust and Engagement
04:00 Monetizing Your Expertise
05:14 Leveraging Social Media
07:02 Practical Content Strategies
11:12 The Importance of Simplicity
16:39 Steps to Turn Your Message into Revenue
21:42 Final Thoughts and Contact Information
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
25 min
December 18, 2025LinkedIn Posts: What to Post When You're Afraid to Share - Safe, Professional Ideas | Allison Lane | 99
LinkedIn posts: short, practical guidance for professionals who feel nervous posting. Allison Lane explains what to share when you don’t want to repost company news, sound self-congratulatory, or risk pushback from a boss or comms team. Learn a simple, safe shift to reframe your work as useful, non-self-promotional content you can publish. Short (8-minute) episode for authors and experts building a platform.
Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media"
Chapters:
00:00 Welcome to the Author's Edge
00:28 Breaking the Social Media Posting Dilemma
01:00 Think Outside Your Industry
02:37 Real-World Examples of Cross-Industry Insights
04:03 Practical Tips for Sharing on Social Media
06:04 Final Encouragement and Call to Action
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
8 min
December 16, 2025AI for Experts: Clarify Your Message, Own Your Genius & Amplify Reach | Dr. Angela Mulrooney | 98
Allison Lane and Dr. Angela Mulrooney explain why accomplished experts freeze when describing their work and how AI can be used as a clarity tool—not a threat. Hear practical steps to own your genius, simplify your message for greater visibility, and use AI to amplify your reach and grow your professional platform. Listen: https://www.lanelit.com/blog/how-ai-helps-experts-amplify-their-message-and-grow-their-reach-with-dr-angela-mulrooney (24:52).
Chapters:
[00:03] How experts freeze when they try to market themselves
[00:10] Why owning your genius matters more than your resume
[00:15] Using AI to clarify your brilliance instead of diluting it
[00:18] The Playbook app and how it helps experts articulate their value
[00:23] Why consistency builds trust faster than perfection
Resources Mentioned:
The Playbook App: unleashinginfluence.com
Dr. Angela Mulrooney on LinkedIn: https://www.linkedin.com/in/angelamulrooney/
🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
25 min

About Book Publishing and Marketing Tips for Experts: Author's Edge

From the publisher's feed

The Author's Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing…

strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath