Book Publishing and Marketing Tips for Experts: Author's Edge

Book Publishing and Marketing Tips for Experts: Author's Edge

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Book Publishing and Marketing Tips for Experts: Author's Edge episodes

  • Beta Readers vs. Critique Partners: The #1 Secret to Getting the Right Feedback on Your Book | Ep. 37

    What’s the difference between a beta reader and a critique partner, and why does it matter to your success as an author? 

    In this episode of The Author's Edge, Allison dives deep into how these two types of feedback providers can completely transform your writing—and how to find the right people for your team. Whether you're struggling to polish your manuscript or wondering who to trust with early drafts, this episode is packed with actionable advice to help you move forward.

    You’ll also learn about free resources like Allison's Compassionate Critique Sessions, where you can connect with other writers, get valuable feedback, and start building your author community. Don't miss out—press play now!

    What You’ll Learn:

    • The key differences between beta readers and critique partners—and why you need both.
    • How to find the right beta readers who are fans of your genre and eager to help.
    • Where to locate critique partners who understand your writing challenges and provide actionable feedback.
    • Free and paid resources to streamline your search for high-quality feedback.
    • Why critique sessions and beta readers should happen in a specific order for best results.

    Resources Mentioned:

    • The Spun Yarn: https://www.thespunyarn.com
    • Kirkus Reviews Beta Reading Service: https://www.kirkusreviews.com
    • Allison’s Compassionate Critique Sessions: https://lanelit.com/cc
    • Connect with Allison: Email her directly at [email protected]

    Timestamps: 

    • [00:01:00] The critical difference between a beta reader and a critique partner.
    • [00:03:00] Why your spouse, bestie, or neighbor should never be your critique partner.
    • [00:05:00] The top beta reading services Allison recommends for authors.
    • [00:06:00] Free monthly critique sessions that can help you find your next critique partner.

    Tune in now. https://www.youtube.com/watch?v=EPLgGFMaO-w

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    10 min
  • Writing Through Grief: How Loss Fuels Stories with Meghan Riordon Jarvis | Ep. 36

    Have you ever felt like your story deserves to be shared but don’t know where to start? 

    Allison Lane sits down with Meghan Riordan Jarvis—a psychotherapist, two-time TEDx speaker, podcast host, and author of two powerful books, The End of the Hour and Can Anyone Tell Me?. Meghan shares her personal journey of navigating profound grief and how it became the driving force behind her writing.

    From coping with the unexpected loss of her parents to using writing as a tool for healing, Meghan explains how grief can transform into creativity and purpose. Whether you’re a writer, an aspiring author, or someone trying to process loss, this episode offers a wealth of wisdom, practical tips, and heartfelt encouragement.

    What You’ll Learn:

    • How grief impacts the brain, body, and creative process.
    • Meghan’s experience of writing a memoir and nonfiction book while grieving.
    • Why writing is a powerful tool for healing and self-discovery.
    • The importance of community and connection in authorship.

    🎧 Hit play now to discover how YOU can bring your book to life, no matter where you’re starting!

    Resources Mentioned:

    • Meghan Riordan Jarvis: https://meghanriordanjarvis.com/ 
    • The End of the Hour by Meghan Riordan Jarvis: https://bookshop.org/a/55773/9781958506202 
    • Can Anyone Tell Me? by Meghan Riordan Jarvis: https://bookshop.org/a/55773/9781649632593 
    • Zibby Owens Book Club: https://www.zibbyowens.com/ 
    • The Grieving Brain by Mary-Frances O’Connor: https://bookshop.org/a/55773/9780062946249 
    • Allison Lane’s NEXT Chapter Membership for Authors: https://www.lanelit.com/offers/bzACbCjB/checkout 

    Timestamps:

    • [00:02:00] What led Meghan to write her first book during a life-altering grief experience?
    • [00:09:30] How an email from Zibby Owens changed Meghan’s publishing journey.
    • [00:16:20] Why understanding grief is essential for memoir writing and beyond.
    • [00:28:45] Meghan’s advice for first-time authors struggling to find their path.

    Meghan is a psychotherapist and grief specialist who helps people understand and process trauma, loss, and grief. She’s a podcast host (Grief is My Side Hustle), a speaker, and a published author whose works have touched thousands of lives. https://www.youtube.com/watch?v=u5UwvCdADCE

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    57 min
  • How to Build an Author Website That Sells: A Step-by-Step Guide | Ep. 35

    Are you ready to finally create a website that reflects your unique value as an author and helps you sell more books? Allison Lane breaks down the exact steps you need to take to design a website that doesn’t just look great but actually works for your goals.

    From understanding what content to bring over from an old site to choosing the perfect inspiration sites, Allison provides practical strategies to help you avoid costly mistakes and streamline your process. Whether you’re a psychotherapist-turned-author or a first-time writer, this episode is packed with tools and advice to make your website work for YOU.

    ➡️ Ready to stop guessing and start building a website that sells your book? Listen now!

    What You’ll Learn:

    • Why starting with your content (not a designed web template) is the key to a successful author website.
    • Free and affordable tools to source stock images for your site without breaking the bank.
    • Practical tips for working with website designers (even if you’re on a budget).

    Resources Mentioned:

    • Connect with Allison: Website: https://www.lanelit.com/ | LinkedIn: https://www.linkedin.com/in/allisonlanelit/  | Instagram: https://www.instagram.com/allisonlanelit 
    • Free image resources: https://unsplash.com/ 
    • WordPress template provider: https://www.elegantthemes.com/ 
    • Website hosting platform: https://app.kajabi.com/r/XHNMfLXC 

    Timestamps

    • [00:01:00] The biggest mistake authors make when designing their websites.
    • [00:03:00] Why your website is NOT a digital business card.
    • [00:05:30] How to choose templates that actually fit your content.
    • [00:09:52] Tools and tricks for sourcing affordable images for your site
    • [00:13:07] Final tips to save time and frustration when working with a designer.

    Tune in now. https://www.youtube.com/watch?v=zvferwak62I 

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    18 min
  • How Introverts Can Master Book Promotion and Thrive in the Spotlight with Jessica Waite | Ep. 34

    Are you an author wondering how to promote your book without compromising who you are? 

    Host Allison Lane sits down with Jessica Waite, bestselling author of The Widow’s Guide to Dead Bastards, to discuss how introverted authors can confidently step into the spotlight while staying true to themselves.

    Jessica shares her journey from writing her deeply personal memoir to navigating the highs and challenges of a successful book launch. Learn how to prepare for media opportunities, build your author brand, and create a buzz around your book—all while staying authentic. Don’t miss her tips on turning your vulnerabilities into your greatest strengths as a storyteller.

    🎧 Listen now and transform the way you approach your book launch!

    What You’ll Learn:

    • Why starting early is essential for a successful book launch.
    • How to speak about your book in a way that resonates without overwhelming yourself.
    • How to serve your audience through storytelling without feeling like you’re “selling.”

    Resources Mentioned:

    • Jessica Waite’s Website: jessicawaite.work
    • Book Mentioned: The Widow’s Guide to Dead Bastards by Jessica Waite: https://bookshop.org/a/55773/9781668044858 
    • Book Recommendation: Takedown by Ali Bryan: https://bookshop.org/a/55773/9781770867406 
    • Podcast Mentioned: I Don’t Know How You Do It with Jessica Fein: https://podcasts.apple.com/us/podcast/i-dont-know-how-you-do-it/id1668168226 
    • Media Coverage:
      • Chatelaine Magazine: https://chatelaine.com/living/books/best-summer-2024-books/ 
      • Toronto Star: https://www.thestar.com/entertainment/books/porn-pot-and-donor-eyeballs-the-widow-s-guide-to-dead-bastards-is-a-surprising/article_8cf0b2de-4925-11ef-a292-23e29c257877.html 

    Timestamps:

    • [00:02:15] Introverts and Book Promotion: Jessica’s unique approach to being a spokesperson for her memoir.
    • [00:05:10] The “muscle” of confidence: How small steps make a big difference.
    • [00:11:50] Behind-the-scenes of a bestseller launch: Pre-orders, surprises, and lessons learned.
    • [00:25:30] Why preparation is everything for unexpected media opportunities.
    • [00:33:45] Overcoming challenges: From AI copycats to misleading media coverage.

    Tune in now. https://www.youtube.com/watch?v=M4APieW4Llw

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    40 min
  • 5 Easy Content Ideas for Authors to Stay Visible Online | Ep. 33

    Ready to streamline your social media strategy and boost your engagement? In this episode, host Allison Lane shares invaluable advice on how to stay consistent without chasing perfection.

    Discover tips on repurposing content strategically, navigating social media algorithms, and making the most of scheduling tools like Hopper HQ. Allison also provides creative content ideas, inspiring authors to turn everyday moments into impactful posts.

    Tune in to learn practical solutions for social media success and a sneak peek at more tools and tips to make your writing journey smoother and more enjoyable.

    👉 Don’t forget to like, comment, and subscribe for more insights and actionable advice!

    What You’ll Learn:

    • Why consistency, not perfection, is the key to effective social media for authors.
    • How to work with social media algorithms to increase visibility and engagement.
    • Easy content ideas you can pull from your daily life (pets, plants, and more!).

    Resources Mentioned:

    • Hopper HQ: Click here to get it: https://www.hopperhq.com/?via=allison 
    • Metricool: www.metricool.com 
    • Free Content Planning Calendar: A 12-month guide to inspiration-filled social media content. https://lanelit.com/content 
    • Connect with Allison on Instagram: @allisonlanelit

    Timestamps:

    • [00:04:00]: Why most of your followers won’t see your posts—and what to do about it.
    • [00:07:00]: Simple and relatable content ideas authors can use today.
    • [00:12:00]: The calendar tool every author needs to simplify content planning.

    If you enjoyed today’s episode, please take a moment to rate and review The Author’s Edge! Your support helps us reach more authors and share valuable tips to make the writing and publishing journey easier for everyone. Don’t forget to share this episode with your fellow authors and tag us on social media. Let’s keep the conversation going. https://www.youtube.com/watch?v=Vs14nWMZ058 

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    16 min
  • From Podcast to Page: Lessons in Author Marketing from Tracy Otsuka | Ep. 32

    We explore the journey from podcasting to publishing, emphasizing the transformative power of embracing neurodivergence as a strength. Host Allison Lane talks with Tracy Otsuka, certified ADHD coach and bestselling author of "ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain" about her insights and strategies to turn perceived challenges into opportunities for growth and success in the literary world.

    What You’ll Learn:

    • The importance of a book proposal and how it sets the foundation for success.
    • How to build a passionate book team to amplify your launch.
    • The secret to creating a preorder strategy that works.
    • Why authenticity matters in marketing and how to balance personal insights with sales.

    Resources Mentioned:

    • Tracy Otsuka | Website | Instagram | Facebook | LinkedIn
    • Tracy Otsuka’s book: ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain
    • Allison’s website: Lanelit.com
    • Miriam Schulman’s book: Artpreneur: A Step-by-Step Guide to Making a Sustainable Living from Your Creativity
    • Book: Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James R. Doty
    • Book: Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell

    If you enjoyed today’s insights, take a moment to rate and review The Author’s Edge. Your feedback helps us grow and reach more authors on their publishing journeys. Share this episode with an author friend who could benefit from Tracy’s tips!

    Timestamps:

    • [00:03:30]: How Tracy decided to write a book after podcasting success.
    • [00:10:20]: Why a book proposal is a branding tool for authors.
    • [00:17:00]: The role of a book team in creating lasting impact.
    • [00:25:00]: Balancing personal storytelling with effective marketing.
    • [00:42:30]: Tracy’s reflections on staying power and why her book resonates.

    Tune in now. https://www.youtube.com/watch?v=oxaI5T-9GUY

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    48 min
  • How Big Does Your Platform Really Need to Be to Get Published? | Ep. 31

    Welcome to another episode of The Author’s Edge, where we’re demystifying the path to publishing success! This week, we’re tackling a burning question: "How big does my platform need to be to get my book published?" If you’ve ever been told to spend years building an audience before you pitch your book, think again. In this episode, you’ll discover why visibility trumps numbers and how to position your book for success in today’s publishing world.

    What You’ll Learn:

    • The key difference between visibility and follower count—and why it matters.
    • How to prove there’s an audience for your book without spending years building a platform.
    • Common misconceptions about author platforms (and what publishers really want).
    • Actionable strategies to market your book pitch effectively.
    • Why engagement is more critical than having a large audience.

    Resources Mentioned:

    • Connect with Allison Lane: [email protected]
    • Article: "Building a High-Engagement Platform"
    • Related episode: "Crafting a Winning Book Pitch" (Episode 12)
    • Marketing tips for nonfiction authors: Nonfiction Marketing Guide

    Timestamps:
    1:10 – "What is an author platform today?"
    3:20 – "Why visibility matters more than follower count."
    7:45 – "Debunking the myth: Building a platform doesn’t take years."
    12:00 – "How to showcase your audience’s eagerness to publishers."
    15:30 – "Actionable steps to market your book pitch effectively."

    If you found today’s episode helpful, take a moment to rate and review The Author’s Edge. Your support helps us reach more aspiring authors like you! Don’t forget to share this episode with your writing community—together, we can get more incredible books into the world. https://www.youtube.com/watch?v=gw0E8ijKjT8 

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    9 min
  • How Authors Can Navigate Publishing Trends Next Year with Courtney Maum | Ep. 30

    Welcome to The Author’s Edge! In this episode, host Allison Lane talks bestselling author and literary advocate Courtney Maum about the art and strategy of author marketing. Known for her groundbreaking guide Before and After the Book Deal, Courtney shares insights on navigating the publishing world, building a brand without burnout, and creating visibility for your work. Whether you’re a debut author or a seasoned writer, this episode offers actionable advice to connect your words with readers and build a sustainable writing career.

    What You’ll Learn:

    • Why understanding the publishing process is crucial for every author.
    • How to balance creativity with marketing without feeling like a sellout.
    • The importance of literary citizenship and how it can boost your visibility.
    • Proven ways to build an author platform that reflects your authentic self.
    • Why shorter books and uplifting plots are trending in publishing today?

    Resources Mentioned:

    • Courtney’s Substack: Before and After the Book Deal: https://courtneymaum.substack.com/ 
    • Book: Before and After the Book Deal by Courtney Maum: https://bookshop.org/a/55773/9781948226400 
    • Book: Year of the Horses by Courtney Maum: https://bookshop.org/a/55773/9781953534828
    • Miller Media Services for Substack Help: https://www.millermediaservices.com/
    • Bookshop.org – Support independent bookstores!
    • Podcast Episode: Partnering with Local Bookstores for Author Success: https://www.lanelit.com/blog/10

    Timestamps:

    01:11 Meet Courtney Maum
    02:30 The Challenges of Modern Publishing
    03:54 Marketing and Branding for Authors
    12:32 Navigating Social Media and Personal Branding
    17:45 The Journey of Writing and Publishing
    26:56 Starting a Substack
    36:52 Trends in Publishing
    42:33 The Reality of Book Sales
    51:23 Supporting Independent Bookstores

    If you enjoyed this episode, please take a moment to rate and review The Author’s Edge! Your feedback helps us reach more authors who are ready to share their stories with the world. Don’t forget to share this episode with a fellow writer or aspiring author. Let’s grow our creative community together. https://www.youtube.com/watch?v=--q41F0fdj4

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    56 min
  • 3 Simple Steps to Discover What Your Readers Really Want | Ep. 29

    Are you struggling to decide what your book should be about? You’re not alone. Many authors find themselves stuck between multiple ideas, unsure which one will resonate most with their audience. In this episode of The Author’s Edge, host Allison Lane shares a proven, keyword-driven strategy to help you identify the perfect book topic that meets your readers’ needs while avoiding the common pitfalls of decision-making. Whether you're an aspiring author or a seasoned writer, these actionable insights will get you one step closer to writing your next bestseller.

    What You’ll Learn

    • Why brainstorming alone is a mistake and how to involve your audience in the process.
    • The dangers of trying to combine multiple ideas into one book.
    • How to use Google’s “People Also Ask” tool to uncover reader demand.
    • A step-by-step method for narrowing down your book topic with confidence.
    • The importance of writing to meet a specific need rather than showcasing all your expertise.

    Resources Mentioned

    • Connect with Allison Lane: Instagram, Website
    • Tool Highlight: Google Search - Incognito Mode
    • Podcast Email for Questions: [email protected]
    • Related Episode: How to Build an Author Brand That Stands Out

    If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your support helps us reach more aspiring authors and share actionable strategies like these. Don’t forget to subscribe and share this episode with your writing community. Let’s make great books happen together! 🌟

    [00:00] – Introduction to the episode’s theme: narrowing down your book topic when you’re an expert in multiple areas.
    [01:10] – Why deciding on your own can lead to missing your audience’s needs
    [02:35] – The pitfalls of mashing up unrelated topics and why it creates a confusing reader experience.
    [03:55] – A step-by-step guide to using Google’s “People Also Ask” feature in an incognito browser to uncover your audience’s most pressing questions.
    [06:00] – How to sort the questions from your search to find the most relevant topic for your book.
    [07:00] – Recap of strategies and Allison’s encouragement to take action on your findings.

    Tune in now. https://www.youtube.com/watch?v=TF_JPF4mYWY

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

    Rate, Review, & Follow The Author’s Edge
    “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
    If the show helps you, rate it five stars and leave a review. It helps more people find it.

    Free from Allison:
    Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
    7 Shifts to Build Real Authority: https://LaneLit.com/authority
    Essential Author Bio + Media Kit: https://www.LaneLit.com/package
    Social Content Calendar: https://www.LaneLit.com/content
    Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

    Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

    10 min
  • The #1 Mistake New Authors Make (And How to Avoid It) with Sam Bennett | Ep. 28

    Welcome to this inspiring episode with Sam Bennett, bestselling author of Get It Done and The 15-Minute Method! If you’re an author or aspiring writer struggling with procrastination or overwhelmed by marketing, Sam has the answers. Learn how to write and market your book in just 15 minutes a day using simple, effective strategies. Whether you’re launching your first book or your fifth, this episode will transform your approach to writing and promotion.

    What You’ll Learn:

    • The 15-Minute Writing Method: How just 15 minutes a day can help you finish your book faster.
    • Fall in Love with Marketing: Shift your mindset to see marketing as creative and fun.
    • Overcoming Procrastination: Strategies to stop stalling and start taking action today.
    • Effective Personal Branding: Why authenticity is the key to building trust and visibility.
    • Crafting a Lead Magnet: Create a freebie that draws in readers and builds your audience.

    Resources Mentioned:

    • Sam Bennett’s Website: https://therealsambennett.com 
    • Get the Procrastination Domination Starter Kit: https://therealsambennett.com/cmw/pdsk/
    • Social as @TheRealSamBennett 
    • The 15-Minute Method: The Surprisingly Simple Way to Get Things Done: https://therealsambennett.com/15-minute-method-book/ 
    • Recommended Reads:
      • 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy: https://a.co/d/01CvYCR 
      • The Big Hurt by Erika Schickel: https://a.co/d/28LJErn  
    • Tools for Writers:
      • Heavy cardstock index cards for idea organization. https://a.co/d/8TNyBuv
      • Voice memo apps for capturing ideas on the go.

    If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge! Your support helps us reach more authors ready to share their stories. Don’t forget to subscribe and share this episode with fellow writers. https://www.youtube.com/watch?v=PQIUZ6PadtA 

    💡 Get your Procrastination Domination Starter Kit at therealsambennett.com and take the first step toward publishing your book today. 

    🚩Free Publishing Path Potential Discovery Call 🚩
    at https://tinyurl.com/publishingpath

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    42 min

About Book Publishing and Marketing Tips for Experts: Author's Edge

From the publisher's feed

The Author's Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing…

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