Ever wonder how to amplify your business with YouTube? Ready to learn the secrets of creating engaging content that resonates with your audience? Buckle up, because in our recent episode, we sat down with real estate agent and YouTube wizard, Alex Skeen. Alex walks us through his innovative journey of using YouTube to catapult his real estate business. He shares how focusing on his local Quad Cities audience and tailoring content to their interests, even those unglamorous aspects of real estate, have been instrumental in increasing engagement and trust. 

Creating clickable titles, thumbnails, and employing negative aspects to draw attention, Alex leads us into the art of YouTube channels. We got deep into the significance of tools such as TubeBuddy for A/B testing and Canva for captivating thumbnails. The discussion opens up the world of video editing, categorizing b-roll footage, and the importance of investing time and money into your YouTube channel. We also addressed the role of the YouTube algorithm, the impact of non-target audiences on your channel's growth, and the magic of evergreen videos.

The episode winds down with a practical guide on producing high-quality video content on a budget. Alex, who started his YouTube journey with just a smartphone and a $25 microphone, stresses the importance of good lighting and good sound. We shared tips on video quality enhancement and the potential of local content for referrals. Finally, we delved into Alex's foray into content creation, the value of a good hook, and his experience with video processing. We wrapped up the episode with a heartfelt thank you to our listeners and the power of reviews. This episode is a treasure trove of practical advice, real-world experiences, and invaluable insights for anyone looking to leverage YouTube for their business.

You can learn more about Alex on Instagram at @alexskeenreal and also on his Youtube Channel at Livinginthequadcities.

The Level Up Your Content Podcast is hosted by Phil Dodds. www.instagram.com/phildodds