How are you and your company changing with the times? Are you considering tokenizing your software company? Have you begun adopting web3 technology?

Today, we’re talking about marketing, hiring developers and writers during “The Great Resignation,” and tokenizing. Token-based economics is the future of SaaS. Web3 tech isn’t just in the future, it’s happening right now.

Here are today’s conversation points:

• Dealing with bad days, finding additional sources of joy
• Big Snow Tiny Conf (East)
• Marketing: calming down after product launch and initial promotion
  • Integrations and examples of
  • Writing and promotion
• Fundraising and tokenizing
  • Adopting web3 technology
• Transitioning between developers during “The Great Resignation”

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Big Snow Tiny Conf

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

Brian and Jordan are having a great time as they ride good days, give great updates, and look forward to some exciting things in the near and far future. 

In today’s unscripted and random episode, Brian and Jordan give us some great news in terms of business updates. They also talk about one of the bigger customer issues when it comes to running a SaaS company. Not to mention, a deep dive into the metaverse: what does the future look like with Web3?

Here are today’s conversation points:

• That wonderful feeling when things are starting, building, and rolling
• How to keep the momentum going
• SaaS issues: the discomfort of having most of your market be anonymous to you
• Foreshadowing of why we should take the metaverse seriously
  • Will Web3 be corporate-owned or user-owned?
  • Monetization through advertising and other types of models
• TinyConf, Disney, and other events in the near future

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes. 

Brian has sold ProcessKit! He explains the surprisingly stress-free and smooth process. Jordan talks about his upcoming move to Chicago. Meanwhile, they also give updates on Rally’s marking and sales funnels, and prioritization at ZipMessage. 

Today’s episode is filled with business updates, optimism, and great outlooks for 2022. Don’t forget to check out ZipMessage on ProductHunt!

Here are today’s conversation points:

• The sale of ProcessKit
• Chicago, look out for Jordan
• ZipMessage on Product Hunt
• Is Rally ready to go to market?
  • Marketing funnels and sales funnels
• Prioritization at ZipMessage
• ZIpMessage conversion emails

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.

Brian’s product, ZipMessage, is live today on Product Hunt the same day this episode airs—Tuesday, January 11th

Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web. 

Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”

Here are today’s conversation points:

• A new ZipMessage website
• Hiring generalists or specialists
• Challenging leadership team conversations
• Marketing and and outreach for the podcasting community
  • Influencer outreach
  • SEO plays and search demands
• Andrew Chen’s newest book release

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here

Resources:

SparkToro

Podseeker

“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

As always, thanks for tuning in. Head here to leave a review on iTunes.