Bootstrapper's Paradise

Bootstrapper's Paradise

By Sean BoyceBusinessEntrepreneurshipTechnology
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Bootstrapper's Paradise episodes

  • The Product Launch Journey of Everykey with Founder Chris Wentz

    Chris Wentz is the founder of Everykey, the universal smart key that replaces all of your passwords and keys!  Everykey can unlock your phone, laptop, tablet, and log you into your online accounts when you're around, then locks everything down when you walk away.  Soon Everykey will also unlock your car, house and more! This week on the Product Launch Podcast, Sean and Chris discuss

    • The origins of Everykey
    • How Everykey identifies customers and improves their lives 
    • Everykey's pricing structure and why it works 
    • How the team has evolved through different phases of building the company
    • What's next for Everykey
    • Chris's best advice for aspiring product company founders

      • Resources:

      • Everykey.com - Use promo code PRODUCTLAUNCH20 for 20% off 
      • The Hard Thing About Hard Things, by Ben Horowitz - https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things

        • Connecting with Chris:

        • Connect with Chris over email at [email protected]



          • Free Email Course - https://bootstrappersparadise.com/course


          Private Coaching - https://bootstrappersparadise.com/coaching

          Bootstrapper's Paradise - https://bootstrappersparadise.com/

          34 min
        • Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh

          Aki is the co-founder and CEO of MarketMuse.  MarketMuse uses AI to optimize content for organic search.  Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like 

          • Using analytics to improve decision making 
          • Approach big problems from a fresh perspective
          • Identifying powerful use cases within your target market for your product
          • Testing your value proposition
          • Measuring and describing the ROI of your product for your customer

            • Resources: 

            • MarketMuse Blog - https://blog.marketmuse.com/
            • MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
            • Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
            • Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
            • Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
            • Openview Venture Partners - https://openviewpartners.com/
            • FirstRound Newsletter - https://firstround.com/review/
            • Pricing - Price Intelligently - https://www.priceintelligently.com/
            • Hubspot- Marketing - https://www.hubspot.com/products/marketing

              • Connecting with Aki:

              • Email Aki at [email protected]
              • Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh

                • Free Email Course - https://bootstrappersparadise.com/course


                Private Coaching - https://bootstrappersparadise.com/coaching

                Bootstrapper's Paradise - https://bootstrappersparadise.com/

                30 min
              • The Telehealth Product Neeka with President Jared Sheehan

                Jared is the President of Neeka Health Intelligence, the econometric and digital arm of Neeka Enterprises. Neeka Enterprises spans the healthcare continuum by providing strategic, operational, and tactical support to leading healthcare organizations. Their team brings a blend of medical, economic, and startup experience to identify strategic margin improvement opportunities and deliver results through tech-enabled services. In this episode, Sean and Jared cover

                • The telehealth product they’ve built called Neeka
                • What econometrics means and how it applies to healthcare
                • The story behind Neeka and the problems they solve
                • The Neeka value proposition and how they identified their target audience
                • How Neeka is differentiated from the options on the market
                • What’s next for the future of telehealth and how they intended to innovate around these needs

                  • Resources:

                  • Pwrdby website - https://pwrdby.com/
                  • Neeka - https://neekahealth.com/
                  • Hospital Pandemic Preparation - https://www.beckershospitalreview.com/public-health/part-i-hospital-providers-should-prepare-for-two-years-of-pandemic.html
                  • COVID-19 Elective Surgery Recommendations - https://www.cms.gov/files/document/covid-elective-surgery-recommendations.pdf
                  • How Will COVID-19 Affect the Health Care Economy - https://jamanetwork.com/channels/health-forum/fullarticle/2764547

                    • Connecting with Jared:

                    • Connect with Jared on LinkedIn - https://www.linkedin.com/in/sheehanjared/

                      • Free Email Course - https://bootstrappersparadise.com/course


                      Private Coaching - https://bootstrappersparadise.com/coaching

                      Bootstrapper's Paradise - https://bootstrappersparadise.com/

                      26 min
                    • The Trudge to the Bathroom Test with Neil Gordon

                      Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss

                      • What the ‘trudge to the bathroom test’ is all about and why you need to run it
                      • “Marketing is made or broken by how well we understand the problems experienced by our customers”
                      • Why testing your product ideas are so important
                      • Figuring out what problems people are hungry to solve
                      • How he markets his products and what you can learn about how to market yours
                      • Defining your marketing hooks and figuring out what your next product should be
                      • Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)
                      • Figuring out the marketing hooks, landing page content, testing your messaging
                      • Neil’s magic wand product for transforming webinars

                        • Resources:

                        • Visit Neil on the web at https://neilcanhelp.com/
                        • Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/
                        • A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany

                          • Connecting with Neil:

                          • Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/
                          •  Email Neil at [email protected]






                            • Free Email Course - https://bootstrappersparadise.com/course


                            Private Coaching - https://bootstrappersparadise.com/coaching

                            Bootstrapper's Paradise - https://bootstrappersparadise.com/

                            28 min
                          • Effective product management done remotely with Internet Creations’ Howard Yermish

                            Howard is the Director of Product at Internet Creations which is a Salesforce AppExchange and Consulting partner that empowers organizations to operate efficiently and accelerate success by aligning people with technology. Here are a few of the topics we’ll discuss on this episode of Product Launch:

                            •  Being an effective product manager in a fully remote capacity
                            • Managing a product that is a native component in an ecosystem
                            • Aligning your product roadmaps
                            • Balancing product experience and product recognition


                              • Resources:

                              • Salesforce learning platform Trailhead (https://trailhead.salesforce.com/en/home)
                              • Internet Creations blog (https://blog.internetcreations.com/)

                                • Connecting with Howard

                                • Email Howard at [email protected]
                                • Connect with Howard on LinkedIn (https://www.linkedin.com/in/hyermish/)
                                • Follow Howard on Twitter @hyermish (https://twitter.com/hyermish?lang=en)

                                  • Free Email Course - https://bootstrappersparadise.com/course


                                  Private Coaching - https://bootstrappersparadise.com/coaching

                                  Bootstrapper's Paradise - https://bootstrappersparadise.com/

                                  38 min
                                • Building a Product Business Organically with Learnt's Eliza Nimmich

                                  Eliza Nimmich is the COO of Learnt. Learnt is an online marketplace that allows students to seamlessly and instantly connect with highly vetted tutors online and in-person. Here are a few of the topics we’ll discuss on this episode of Product Launch:

                                  • The strategy of developing and growing an enterprise business on a limited budget
                                  • The importance of cultivating personal connections to customers as a form of investment
                                  • Crowdfunding as an effective means of fundraising
                                  • Understanding flexibility as a necessity for early growth

                                    • Resources:

                                    • Learnt
                                    • Eliza's Crowdfunding Campaign 
                                    • Slack

                                      • Connect With Eliza:

                                      • Connect With Eliza Over Email
                                      • Connect with Eliza on LinkedIn

                                        • Free Email Course - https://bootstrappersparadise.com/course


                                        Private Coaching - https://bootstrappersparadise.com/coaching

                                        Bootstrapper's Paradise - https://bootstrappersparadise.com/

                                        20 min
                                      • Product Management Advice from Product Coach and Mentor Timo Sturm

                                        Timo Sturm is a freelance product coach and mentor who helps others achieve successful careers in product.  He is also the Co-Founder of What a Location which is a data and analytics tool for the commercial real estate industry.  Here are a few of the topics we’ll discuss on this episode of Product Launch.

                                        • The impact of local culture on the product management profession
                                        • What product managers from Europe and the U.S. can learn from each other
                                        • Why a product role requires effective process as well as, an understanding that the process can always be improved
                                        • Why product managers need to be decisive in their decision making
                                        • Why it’s so important for product managers to set explicit goals and drive towards them with conviction

                                          • Resources

                                          • Join Timo’s free newsletter
                                          • Reforge Programs

                                            • Connecting with Timo

                                            • Connect with Timo on LinkedIn

                                              • Free Email Course - https://bootstrappersparadise.com/course


                                              Private Coaching - https://bootstrappersparadise.com/coaching

                                              Bootstrapper's Paradise - https://bootstrappersparadise.com/

                                              28 min
                                            • Sharpening your Marketing Axe with Creative’s Ben LeDonni

                                              Ben LeDonni is the Founder and CEO of Creative MMS based in Philly.  Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels.  On this episode of Product Launch, here are some of that Ben and I will discuss.

                                              • What Abe Lincoln's famous quote about axe sharpening means for marketing your business
                                              • How to identify the personas relevant to your business
                                              • Stop focusing on features, focus on problems first
                                              • Find the pain and solve it
                                              • Share your ideas with anyone that will listen
                                              • Qualitative data is your friend, get as much of it as possible
                                              • Testing your following before building a product
                                              • Thinking about product marketing as dollar-cost averaging

                                                • Resources

                                                • SpyFu
                                                • Answer the Public
                                                • Google Trends
                                                • Creative MMS Website

                                                  • Connecting with Ben

                                                  • Anyone who is looking to build an audience or grow their business should email Ben at [email protected]

                                                    • Free Email Course - https://bootstrappersparadise.com/course


                                                    Private Coaching - https://bootstrappersparadise.com/coaching

                                                    Bootstrapper's Paradise - https://bootstrappersparadise.com/

                                                    32 min
                                                  • Protecting your Team and Business when Working Remotely with Anthony Mongeluzo

                                                    Anthony Mongeluzo is the President of the IT Managed Service Provider company PCS.  Anthony details for us what we can do to ensure we are keeping our team and company safe as we transition to working remotely.  We’ll talk about what ‘zoom bombing’ is and what you can do to ensure it doesn’t happen to you and your team.  In this episode, we’ll talk about everything from protecting your team, securing the tools you use, steps you can take to protect yourself and your company and more.

                                                    Resources

                                                    • PCS Blog & Newsletter - https://www.pcs-ms.com/news
                                                    • Productivity Tool - https://www.followupthen.com/

                                                      • Getting in contact with Anthony

                                                      • Connect with Anthony on LinkedIn
                                                      • Phone - 877-596-4446

                                                        • Free Email Course - https://bootstrappersparadise.com/course


                                                        Private Coaching - https://bootstrappersparadise.com/coaching

                                                        Bootstrapper's Paradise - https://bootstrappersparadise.com/

                                                        22 min
                                                      • Taking Action From User Research with Ralph Pierre-Louis

                                                        Ralph is the Head of Design at QuotaPath.  On this episode of Product Launch, Ralph shares with us his insight into user research and maximizing the value to both your B2B SaaS company and the customer deploying valuable strategies such as product-led growth.  Ralphs shares the progress he’s made throughout his career and what ultimately landed him as Head of Design at QuotaPath.  Spoiler alert - it’s got something to do with being product-led!

                                                        Recommended Resources

                                                        • https://growth.design/
                                                        • https://www.reallygoodux.io/
                                                        • Openview’s build podcast - https://podcast.openviewpartners.com/
                                                        • Book - Product-led Growth by Wes Bush
                                                        • Book - Inspired by Marty Cagan

                                                          • Getting in touch with Ralph

                                                          • Connect with Ralph on LinkedIn

                                                            • Free Email Course - https://bootstrappersparadise.com/course


                                                            Private Coaching - https://bootstrappersparadise.com/coaching

                                                            Bootstrapper's Paradise - https://bootstrappersparadise.com/

                                                            23 min

                                                          About Bootstrapper's Paradise

                                                          From the publisher's feed

                                                          Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.