This Week in Startups

Bootstrapping to IPO, product-led growth, & scaling SaaS with Atlassian's Scott Farquhar | E1800


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This Week in Startups is brought to you by…

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Today’s show:

Atlassian Co-CEO Scott Farquhar joins Jason to break down how he and his Co-Founder bootstrapped Atlassian to an IPO (1:34), his lessons from acquiring, growing and eventually selling HipChat (13:43), thoughts on product-led growth (29:27), generative AI tools for the enterprise (39:43), and more!

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Time stamps:

(0:00) Atlassian Co-CEO Scott Farquhar joins Jason!

(1:34) Atlassian origins, bootstrapping to IPO

(12:22) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(13:43) Lessons from HipChat: Acquiring and growing the service, selling to Slack, what Scott would do differently

(19:39) Atlassian's two playbooks: bootstrapping and aggressive growth

(27:57) Supergut - Get 25% off with code TWIST at https://supergut.com

(29:27) How product-led growth leads to a sharper product team, how Atlassian is thinking about LLMs and generative AI

(38:20) Miro - Sign up for a free account at https://miro.com/startups

(39:43) Remaining flexible re: AI tools, utilizing customer data, when to expect major knowledge work breakthroughs in AI

(47:27) How Scott thinks about AI, remote work, and efficiency

(1:01:39) Staying motivated in Atlassian's third decade

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Check out Atlassian: https://www.atlassian.com

FOLLOW Scott: https://twitter.com/scottfarkas

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Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four

Apply for Funding: https://www.launch.co/apply

Buy ANGEL: https://www.angelthebook.com

Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

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Follow Jason:

Twitter: https://twitter.com/jason

Instagram: https://www.instagram.com/jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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Follow TWiST:

Substack: https://twistartups.substack.com

Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

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Subscribe to the Founder University Podcast: https://www.founder.university/podcast

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This Week in StartupsBy Jason Calacanis

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