During this episode of BRAVE COMMERCE, Boris Rütten, Head of Global eCommerce at Henkel, discusses the ever-changing landscape of global eCommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.

Boris shares his insights on managing stakeholders, underlining the significance of listening and staying close to global markets to comprehend consumer pain points. He also highlights the importance of learning from external sources to gain valuable insights into successful eCommerce strategies and applying their suggestions to enhance your business.

Boris emphasizes the importance of understanding market differences and the need for a unified, well-aligned strategy when initiating new business partnerships. He highlights that successful partnerships require a combined approach, a shared plan, and awareness of each other’s priorities.

In addition, Boris explores the potential that AI offers eCommerce, particularly in content creation. He encourages everyone in the industry to stay informed, experiment with new AI technologies, and understand the possible impact AI could have on the industry.

Key Takeaways:

• Establishing successful partnerships in the business requires a collaborative approach
• Staying adaptable and vigilant to market trends is essential for sustained growth
• Customizing strategies according to market-specific needs is key to thriving globally

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