Bossy Bitch

Episode Summary: Welcome back to the Bossy Bitch Podcast! I know, I’ve kept you waiting, but I’m kicking off 2025 with a bang! In this episode, I chat with the incredible Jena Wolfenden, a talented website designer, marketing expert, and AI whiz based in Bunbury. We dive deep into the realities of juggling business, small kids, and a FIFO husband, as well as the importance of networking, boundaries, and embracing AI for business growth.

What You'll Learn in This Episode:

• The realities of managing a business while raising kids with limited family support

• Why networking (both online and in-person) has been a game-changer for Jena’s business

• How AI is revolutionising small businesses and why you need to get on board

• The challenges and benefits of being part of business networking groups like BNI and the Mentor Academy

Key Takeaways:

• Different seasons of life call for different business strategies – and that’s okay!

• Networking isn’t just about referrals; it’s about building relationships and finding your people

• AI isn’t here to replace you – it’s here to help you work smarter, not harder

• Small businesses need to embrace AI to stay competitive with larger companies

Jena's Web: https://jenas-web.com/
Elsa's Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

Both this West Australian station and the family that have operated it for over a century; are held in the highest regard in Australian tourism.

From the ‘Insta’ viral outdoor showers, to the lovingly perfected homemade scone to the infamous ‘burger night’ - it truly is phenomenal how these wholesome elements have made Bullara one of Australia’s most beloved tourist destinations.

In this episode Edwina shares her story and how they managed to open up their working cattle station to the masses and create an iconic tourist destination in West Australia’s north coast.

Bullara Station: https://www.bullarastation.com.au/
Bullara Instagram: https://www.instagram.com/bullarastation?igsh=eDF5N2k3aWNmaWd1

See omnystudio.com/listener for privacy information.

Imagine if you had zero care factor about what other people thought? It makes being a narcissist look like a fun time hey? (Kidding… obviously).But seriously I see this come up so often and hold people back SO much in their lives. It can be debilitating. And I hate that for you.So in this solo episode I get on my soap box about how and why you should stop worrying so much and just live the life you want on your own terms!

Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

As much as I preach about building community and “it’s not what you know its who you know” in business, I am also acutely aware that you absolutely can be successful in business as an introvert. And I love to share a perspective different from my own.

In this episode Tahryn, founder of The Social Bolt, shares how she has managed to build her business as an entrepreneur who is happiest at home with her doggies. I deeply believe there is never a ‘right way’. There is only the right way for you.

The Social Bolt: http://www.thesocialbolt.com.au/
Tahryn's Instagram: https://www.instagram.com/thesocialbolt/?hl=en
Elsa's Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

Meet my latest girl crush! I was recently feeling uninspired by the online space until a friend suggested I check out; Kerry Rowett.

I was instantly intrigued by the impressive line up of clients Kerry had supported in her business (Denise Duffield Thomas just to name drop). Well with one exchange of voice messages I was hooked!

Kerry offered me the most profound intuitive insights and I knew I immediately had to have her on my podcast.

In this episode we talk about life after divorce (for both of us) and how Kerry packed up her thriving face to face business and moved state and shifted her whole loyal following online as a Kinesiologist, Reiki & Positive Psychology mentor and coach.

Kerry Rowett Website; https://www.alignandattract.com/
Kerry Rowett Instagram; https://www.instagram.com/kerryrowett
Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

She’s a bit of a celebrity in the SEO space and has a very long and impressive list of accolades and achievements as a female entrepreneur which is worth talking about in itself BUT….. the whole point of this podcast it to seek out the amazing stories behind these incredible women.

So when I heard about Kate’s successful execution of the concept of ‘nesting’ after her divorce, of course I had to find out everything there was to know.
And then of course we touch on all things SEO and how Kate has become a successful author because it would have been rude not too.

Kate Toon's Website: https://www.katetoon.com/
Elsa Mitchell's Website: https://elsamitchell.com.au
Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

Oh yes, 20 minutes of Elsa in the cupboard dishing out her best business rants!The conversations have been rich lately and I wanted to share my common themes with you. Straight from my world and experiences in business to your ears.

Let me know what you think and shoot me an email; [email protected]

Visit my Website: www.elsamitchell.com.au

See omnystudio.com/listener for privacy information.

There are two exciting elements to this story.

The first is the creation something that hasn’t been done before. And that is reshaping and redefining how Tracey’s midwifery practice operates so that she can best service our expecting mama’s in rural and outback Australia.

Secondly, you all know I’m a sucker for a woman in her 50’s doing cool and interesting shit.

This is exactly that.

 

Website: https://elsamitchell.com.au
Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

I call it "life in the messy middle". When you're plodding along, quite content with life and then something (or a bunch of things) come a long to knock you out of left field and set you on a whole new path you were NOT prepared for.

Becoming a mother of 4 is enough to spur on an identity crisis for the best of us, but throw in a shock redundancy in your dream job you'd give your life too and you have the perfect storm for an entire life shake up!

In this episode Emma Mungavin shares her story of her life in the media and the fall out of a (not so nice) redundancy amidst the journey into motherhood that's led to what she fondly refers to as Emma 2.0. 

Website: https://elsamitchell.com.au
Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.

Change isn't new, nor is the fear that comes with change. The unknown is scary.

In this episode I talk about what's working, what's not and what is just outright HARD for business owners in 2024. From AI to staffing woes to the ridiculous price of Weetbix bites, this is one of my all-time quality 'Elsa rants' that I'm sure you've grown to know and love.

It's not all doom and gloom though, I share my positive insights on how I think it's best to navigate the economic climate in 2024.

Just my opinions thought. DYOR. 

Website: https://elsamitchell.com.au
Instagram: https://www.instagram.com/elsa_mitchell_
FREE Facebook Group: https://www.facebook.com/groups/bossyb.businessownersunited
Mentor Academy: https://www.facebook.com/groups/elsamitchellmentoracademy

See omnystudio.com/listener for privacy information.