Digital Queens

By Sarah Thomson - Online Social ButterflyBusiness Marketing

Digital Queens episodes

October 06 EP221 Amanda Hobley
In this episode, I chat with the incredible Amanda Hobley, a holistic health practitioner with a passion for supporting overwhelmed women. Amanda shares her journey from being a flight attendant to becoming a naturopath, and how she discovered the transformative power of Body Talk.
We delve into what Body Talk is and how it works, highlighting its potential to bring awareness and a shift in perspective for those feeling overwhelmed and disconnected from their bodies. We discuss the importance of checking in with ourselves, setting boundaries, and maintaining our energy.
Amanda provides practical insights into how we can manage stress and create moments of calm amidst our busy lives. Her approach encourages self-awareness and empowers us to take control of our well-being without feeling guilty for prioritising ourselves.
Listeners will find value in Amanda's personal stories and practical strategies. Whether you're a woman juggling business and family or simply seeking more balance, this episode offers a wealth of wisdom and actionable advice to help you navigate life's challenges with grace and presence.
https://www.amandahobleynaturopath.com.au
https://www.facebook.com/AmandaHobleyNaturopath
https://www.instagram.com/amandahobleynaturopath
https://www.linkedin.com/in/amandahobley
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21 min
September 29 EP220 - Lauren Krepp’s AI Revolution
In this episode, I chat with the inspiring Lauren Krepp, an online business strategist who has created the Everyday Sales Engine—an AI-powered system that allows entrepreneurs to build sales engines from anywhere, even a caravan by the beach! We dive into Lauren's entrepreneurial journey, from running a successful bookkeeping practice to creating innovative AI tools that empower women in business.
Lauren shares her personal story of burnout and the pivotal moment that led her to re-evaluate her business and life goals. Feeling trapped by the demands of her previous business, she vowed to create a life of freedom, which she now enjoys while travelling around Australia with her family.
Throughout our conversation, we discuss the impact of AI in business, particularly for women juggling multiple responsibilities. Lauren's Everyday Sales Engine is designed to simplify and automate tasks, offering support for those with chronic illnesses or busy lives.
This episode is a must-listen for anyone looking to harness AI to create a more efficient, sustainable business.
https://www.facebook.com/laurenkrepp https://www.instagram.com/laurenkrepp http://laurenkrepp.net
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25 min
September 22 EP219 - Networking with Clare
In this episode, I chat with the wonderful Clare from Pen and Paper Girl. Clare is not just my amazing virtual assistant but also the founder of Coffee at the Coast, a vibrant networking group.
We dive deep into Clare's journey of establishing this community to fill a much-needed gap for local connections north of Perth. With her natural talent for connecting people, Clare has built a unique space where women can come together to share ideas, support each other, and grow their businesses.
We discuss the inspiration behind Coffee at the Coast and the profound impact it's had on the local community. Clare shares her insights on the power of networking and how simply having a coffee and chat can lead to life-changing opportunities.
We also cover practical tips for those feeling daunted by networking events, emphasising the importance of showing up as your authentic self. Listeners will gain valuable insights on building meaningful connections and the benefits of stepping out of their comfort zones.
Whether you're a seasoned business owner or just starting, Clare's story and advice will inspire you to embrace the power of local networking.
Instagram - https://www.instagram.com/penandpapergirl_wa/
Instagram - https://www.instagram.com/coffeeatthecoast
Facebook - https://www.facebook.com/Penandpapergirlwa
LinkedIn - https://www.linkedin.com/in/penandpapergirlwa/
Website: https://penandpapergirl.com.au/
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28 min
September 15 EP218 - Your Digital Product Ladder Part II
In this episode, I dive into the next steps of building your digital product ladder. If you missed part one, I recommend going back to episode 217 to get the full picture.
Today, we're not simply ticking off a list of digital products to create; we're using the ladder as a diagnostic tool to pinpoint where your business might be stuck. I guide you through five common scenarios, helping you identify which rung you should focus on next.
Whether you're just starting with a tiny audience or need to convert one-off buyers into recurring members, I offer practical advice tailored to your business's current stage. This episode is all about building from the bottom up, avoiding the temptation to skip steps or rush to launch that 'big sexy' offer without the foundation in place.
I also share key red flags that indicate you might be building the wrong product next. From ensuring you have buyers to invite to a mastermind, to not skipping the crucial lead magnet and low-ticket offers, these insights will help you avoid common pitfalls.
By the end, you'll know exactly which steps to take to grow your business strategically and sustainably.
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24 min
September 08 EP217 - Understanding Your Digital Product Ladder
In this solo episode of The Digital Queens Podcast, I explore the concept of the digital product ladder, a framework designed to guide your audience through a sequence of offers that build trust and commitment. I begin by defining what a digital product is and how it differs from traditional products, emphasising its scalability and potential for business owners to package their expertise.
I then dive into the various rungs of the ladder, starting with lead magnets, which are designed to attract and convert strangers into leads. From there, I explain the importance of low-ticket offers and mini-courses in nurturing those leads into buyers.
We also discuss full courses, memberships, and masterminds, and how each fits into the broader strategy for engaging and retaining your audience. This episode is all about shifting your mindset from having a scattered array of products to a structured system that guides your customers logically through your offerings.
By the end, you'll gain a clear understanding of how to create a compelling digital product ladder tailored to your business, setting the stage for next week's episode where we'll explore which rungs you need and how to prioritise their development.
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23 min
September 01 EP216 - Inclusivity in Business - Vanessa from Handmade Pride
In this episode, I chat with Vanessa from Handmade Pride about her inspiring journey and how we can all contribute to creating safe spaces for the LGBTQIA+ community. Vanessa shares her personal story of coming out and navigating life as a lesbian woman in both corporate and entrepreneurial settings.
We delve into the challenges she faced in being true to herself and the importance of representation and inclusivity in business. Vanessa offers practical advice for business owners who want to ensure their environments are welcoming and inclusive.
This conversation is a heartfelt reminder of the power of kindness, respect, and authenticity. Listeners will find value in Vanessa's insights on fostering genuine connections and supporting diversity, both in their personal lives and businesses.
www.handmadepride.com.au
http://instagram.com/handmadepride
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25 min
August 25 EP215 - Becoming an Influencer with Lexi
In this episode, I chat with Lexi Blaik, the vibrant force behind the popular Instagram account Lexi in Wonderland. We dive into her journey as an American influencer living in Australia, and how she transitioned from a full-time job in an animal shelter to becoming a social media sensation. Lexi shares her insights on the unexpected support from strangers online and how it encouraged her to keep sharing her experiences. We explore the nuances of cultural differences that fascinate her followers and discuss how Lexi crafts compelling content that resonates with her audience. We also delve into her new venture, Social Butter Studios, where she helps small businesses and content creators refine their social media strategies. This episode is packed with practical advice for business owners looking to harness the power of storytelling in their digital marketing efforts.

- Lex in Wonderland (@lex_inwonderland )
Social Butter Studios (@socialbutter_studios )
Socials links for shownotes:
- Lex in Wonderland (@lex_inwonderland )
Social Butter Studios (@socialbutter_studios )
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28 min
August 18 EP214 - ’Who Gave You The Right: AI Authorship’
In this episode, I delve into the multifaceted topic of AI disclosure, watermarks, and authorship. This conversation is sparked by the recent changes across platforms like Instagram, Substack, and Claude, where AI involvement is being more transparently marked.
I share my own experiences and thoughts on how these changes impact content creators, especially in terms of originality and authorship. We explore the distinction between AI-assisted and AI-generated content and how various platforms are handling this differentiation.
I also discuss how these changes are driven by the EU AI Act, which mandates transparency in AI-created content, and how this legislation is applied unevenly across different platforms. Throughout the episode, I encourage listeners to consider their own stance on AI use and its implications for personal branding and professional reputation.
This conversation is especially relevant for business owners who utilize AI to manage their workload. Join me as we navigate this evolving landscape and reflect on the role AI plays in our content creation processes.
AI assistance is not authorship. If I wrote the idea, the argument, the meaning, the emotional core, and the final judgment, then it is my work. If Claude helped translate it, polish a sentence, or make it clearer, that does not suddenly make Claude the author. But a watermark absolutely changes how people perceive authorship. People are not going to say, “Claude may have been involved in processing this text.” They are going to say, “AI wrote this.”

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25 min
August 11 EP213 - Empowering Women Globally with Priya & Kerrie from Lioness
In this exciting episode, I'm joined by the inspiring duo Priya Ravindra Kalyanimath and Kerrie Lee Brown, the founders of Lioness Global Initiatives. We delve into their shared vision of uniting women worldwide through transformative travel experiences. Priya shares her journey from launching Poonar, a sustainable luxury brand, to creating impactful global initiatives. Kerrie, with her rich media background, highlights the importance of authentic connections and transformational leadership. We explore their upcoming expedition to South India, designed to offer women a blend of cultural immersion, leadership training, and peer exchange. This episode is a must-listen for women entrepreneurs looking to expand their horizons and embrace global sisterhood.
Socials links for shownotes:
https://www.instagram.com/kerrieleebrown/
https://www.linkedin.com/in/kerrieleebrown/
https://www.facebook.com/KerrieLeeBrown
https://www.youtube.com/@kerrieleebrown
https://kerrieleebrown.com/
https://www.thelionessglobal.com/homepage
https://www.facebook.com/people/Lioness-Global-Initiatives/61572365502120/
https://www.instagram.com/lioness_global_initiatives/
https://www.linkedin.com/company/lioness-global-initiatives%E2%84%A2
https://www.linkedin.com/in/priyaravindra/
‌
1. Kerrie and Priya [email protected]
2. Priya Ravindra [email protected]
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32 min
August 04 EP212 - Ken from Ease-Up Virtual Solutions
In this episode, I chat with the inspiring Ken from Ease-Up Virtual Solutions, a VA agency that has been an integral part of my business. Ken shares her journey from being a preschool teacher in the Philippines to becoming a successful virtual assistant and now the proud owner of her own agency.

We also delve into the misconceptions about working with VAs and how building a strong working relationship can lead to incredible results. If you're considering hiring a VA or running an agency, this episode is packed with practical advice and heartfelt stories that will inspire you to explore new possibilities.
LinkedIn Profile: linkedin.com/in/kennethjoybersamin
Instagram: Ease-Up Virtual Solutions
Facebook: Ease-Up Virtual Solutions
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29 min

About Digital Queens

From the publisher's feed

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.