Digital Queens

By Sarah Thomson - Online Social ButterflyBusiness Marketing

Digital Queens episodes

July 28 EP211 - The Real Problem With Your Sales Page

In this episode, I chat about the real problem with your sales page and why those minor tweaks might not be the solution. Following on from last week's deep dive into sales pages, today I focus on understanding conversion rates and why traffic is often the overlooked culprit when sales pages don't seem to perform. I share industry benchmarks, revealing that a 6.6% conversion rate is actually solid, and why obsessing over button colours isn't the fix you might hope for. Instead, it's all about driving more traffic to your page, using strategies like organic social, email lists, SEO, and collaborations. I also stress the importance of data, recommending tools like Google Analytics to help you avoid guessing and start knowing. Tune in to gain practical insights and improve your sales page's effectiveness!

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21 min
July 21 EP210 - What Is A Sales Page And Why It Matters

In this episode, I chat about sales pages and why they matter for your business. I'm really excited to share this because I often see my coaching clients with great offers but no effective way to seal the deal. We dive into what differentiates a sales page from a landing page and your website, emphasising why this distinction is crucial. You'll learn the six key elements every sales page needs to convert effectively, from a compelling headline to social proof. I also touch on common mistakes like over-designing and making sales pages do too much. By the end, you'll have practical tips on building a sales page efficiently, including using Claude to make the process quicker. This episode is packed with insights to help streamline your sales process and close more deals, so tune in and take some notes!

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28 min
July 14 EP209 - Half Loved to Wildly Loved with Navee Sparkle
In this episode, I chat with the wonderful Navi Sparkle, who shares her incredible journey from a challenging marriage to becoming a successful relationship coach. Navi opens up about the personal struggles she faced, including a cancer diagnosis, and how these experiences shaped her path to helping high-achieving women find love. We dive into her ACC Love Formula, which stands for Attraction, Connection, and Commitment, and how it can transform relationships. Navi's insights on embracing vulnerability, understanding personal desires, and fostering meaningful connections are invaluable for anyone seeking deeper relationships. Her story is a testament to resilience and the power of love.
www.naveesparkle.com
https://www.instagram.com/navee_sparklebdw/
https://www.facebook.com/profile.php?id=100077032028710
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30 min
July 07 EP208 - AI with Intent Insights with Tania Carcenac
In this episode I chat with Tania Carcenac from AI with Intent about making AI genuinely useful for small business owners. Tania shares how she moved from life coaching into AI support, why intention and values should guide the way we use AI, and how her “Out of Your Head” service helps business owners set up practical, personalised systems. We talk about automating repetitive tasks, staying curious about AI, and using technology to create more time for the work you actually enjoy.
Socials links for shownotes:
https://www.aiwithintent.com.au
@tania.carcenac
Quiz (free): https://www.aiwithintent.com.au/quiz
Back Pocket Guide ($17): https://taniacarcenac.myflodesk.com/back-pocket-guide
OOYH offer page: https://www.aiwithintent.com.au/out-of-your-head
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27 min
June 30 EP207 - Building Trust Through Awards with Lauren from The Audacious Agency
In this week's episode, I chat with the fabulous Lauren from The Audacious Agency about the often overlooked power of entering and winning awards in business. Lauren shares her journey of establishing a premier profile-building agency and opens up about how awards have transformed careers and businesses, including a memorable story about a start-up product competing against Google—and winning! We get into the nitty-gritty of why every business, regardless of size, should consider entering awards and how the process itself can be transformative. Lauren also dispels myths about needing to be 'big enough' to win and gives actionable tips on leveraging those wins. As always, our conversation is filled with practical advice and insights tailored for our digital-savvy audience.

https://www.linkedin.com/in/laurenclemett/
Lauren Clemett
https://theaudaciousagency.com
The Audacious Academy - theaudaciousagency.com
30 min
June 23 EP206 - The one metric you need in your business
### Episode Names
1. EP01 - The Metric You're Missing
2. EP01 - Discover Your Key Business Metric
3. EP01 - Customer Lifetime Value Secrets
4. EP01 - Boost Business with One Metric
5. EP01 - Reap Rewards from Repeat Revenue

### About the Guest(s)
I'm Sarah Thomson, your host here to guide you through the ups and downs of digital business. With years of experience in marketing and business growth, I've navigated countless metrics and strategies. In this episode, I'll be breaking down the essential metric that can transform your business success.

### Episode Summary
In this episode of The Digital Queens Podcast, we delve into understanding the one metric that can transform your business: the customer lifetime value (CLV). While many entrepreneurs focus on metrics like followers, open rates, or sales without context, it’s the repeat customer revenue that truly indicates business health. I discuss the misleading nature of vanity metrics and highlight how sustainable growth comes from nurturing existing customers. Join me as I guide you through calculating and appreciating the importance of CLV. Understand that tracking how much value your repeat customers bring vs. acquiring new ones is key to long-term stability and growth. Let's ditch the vanity stats and play the long game for lasting success!

### Key Takeaways
1. Customer Lifetime Value trumps other metrics.
2. Repeat customers signify business health.
3. High CLV means lower marketing costs.
4. Focus on improving customer experience.
5. Track CLV monthly for informed strategies.

### Notable Quotes
1. "Followers don't equal customers—it's a vanity number."
2. "Sustainable growth comes from repeat customers."
3. "Ask why customers aren’t coming back, not how to get more."
4. "Your repeat customer revenue is your business' health check."
5. "Obsessing over CLV guides better business decisions."
23 min
June 16 EP205 - Stop trying to do it all
Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself!

**Key Takeaways**
1. Women carry a disproportionate mental load. Prioritize self-care.
2. Undervaluing your time leads to burnout. Charge your worth.
3. Delegate tasks at home and in business to lighten your load.
4. Boundaries aren't selfish; they're necessary for mental health.
5. One action can ripple positively. Start by saying yes to help.

24 min
June 09 EP204 - LinkedIn Strategies with Kate Merryweather
This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible!
katemerryweather.com.au
Linkedin
LinkedIn Show Up School

**Key Takeaways:**
1. Authenticity and storytelling drive LinkedIn success.
2. Overcome LinkedIn fear by embracing visibility.
3. Ask audience-focused questions to engage effectively.
4. Repurposed Instagram content often underperforms on LinkedIn.
5. Embrace diverse voices to transform LinkedIn culture.

27 min
June 02 EP203 - Stop Doom-Scrolling and Start Winning

In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, you’ve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costs—like decision fatigue and burnout—and implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Let’s explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen!

**Key Takeaways:**
1. Unplug regularly to clear your mind and spark creativity.
2. Avoid decision fatigue by making routine decisions easy.
3. Be proactive, focusing on your business strategy.
4. Set offline boundaries to recharge.
5. Unfollow negativity; protect your self-esteem.

22 min
May 26 EP202 - End of Financial Year Tips with Mel from ADHD Village
In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. It’s a must-listen for anyone navigating similar challenges!

Show up & Slay the Pile
Mel Stibbs (@adhdvillage) • Instagram profile
https://www.linkedin.com/in/melstibbs
Show up & Slay the Pile

### Key Takeaways
1. Embrace your unique brain - find systems that work for you.
2. Body doubling can enhance productivity.
3. Avoidance and procrastination are common but manageable.
4. Seek environments that foster support and understanding.
5. Turn financial chores into engaging tasks with community support.

### Notable Quotes
1. "Our brains need something that really gets us."
2. "Finance tasks can become a supportive group activity."
3. "Emotional regulation is key in a neurodiverse world."
4. "We can end the shame cycle with understanding and support."
5. "Being gentle with yourself is necessary for self-understanding."

22 min

About Digital Queens

From the publisher's feed

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.