Digital Queens

Digital Queens

By Sarah Thomson - Online Social ButterflyBusinessMarketing
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Digital Queens episodes

  • EP181 - 2025 in review

    In episode 181 of The Social Circus, I dive into how we can thoughtfully review 2025, not as a year to critique but as a learning experience. I emphasize that one year does not define your business. Social media often portrays an idealized success story, whereas every business owner faces challenges. I explain that reflecting on the past year is not about just the numbers; it's about understanding the emotional theme and the wisdom that can be drawn from it. Before setting intentions for 2026, consider how the year felt in your body and heart, what challenges taught you, and how you’ve grown. By taking inventory of these personal insights, you're better prepared for the next chapter. As the year closes, I stress the importance of setting realistic goals for December and closing the year on a positive note. 

    21 min
  • Ep180 - Mindful Healing Journeys with Nikki from She is Mental

    In this episode of the Social Circus Podcast, I chat with Nikki from "She is Mental" about her personal and professional journey into mental health advocacy. Nikki shares how she transitioned from her career in the justice system after experiencing traumatic events that led to complex PTSD. She emphasizes the significance of acceptance and the healing power of journaling to manage trauma. Nikki discusses the role of her book in helping others and the importance of redefining personal narratives through the Hero's Journey framework. Her journey reminds us of the importance of accepting ourselves and transforming pain into purpose. Business owners and listeners will find practical advice and insights as Nikki opens up about her path to healing and growth.

     

    She is mental

    instagram - Sheismental_PTSD 
    facebook - Nikki Everett

    25 min
  • Ep179 - Hypnotherapy Insights with Jane from Jane O'Reilly Transformations

    In today's episode of the Social Circus Podcast, I had a captivating conversation with Jane from Jane O'Reilly Transformations. We dove deep into the world of hypnotherapy, exploring its role in managing stress and anxiety. Jane beautifully explained how hypnotherapy serves as an effective tool to tap into the autonomic nervous system and combat the overwhelming pressures we face in our fast-paced lives. We also shared insights on avoiding generational trauma and fostering resilience in ourselves and our children. Jane’s experiences, especially working with individuals who've faced life-altering changes, were both moving and inspiring. This episode is packed with practical advice for business owners dealing with stress and those interested in holistic personal development. I can't wait for you to listen and be enlightened!

     

    Jane O'Reilly Transformations | Instagram, Facebook | Linktree

    Hypnosis Perth WA

     

    **Key Takeaways:**

    1. Hypnotherapy is an effective tool for stress management.

    2. Recognize your body's signals and respond calmly.
    3. Dedicate time daily for personal relaxation.
    4. Engage in creative activities to reduce comparison and anxiety.
    5. Embrace and nurture your innate resilience and identity.

    29 min
  • Ep178 - Hold onto Hope with Chris Ross

     Today I chat with Chris Ross, an amazing resilience coach and author. We dive into her journey from a traumatic life event to becoming a beacon of hope for others. Chris shares valuable insights on transforming adversity into personal growth, balancing expectations, and embracing vulnerability in storytelling. Her book "Holding on to Hope" is a testament to her belief that everyone can unlock resilience within themselves. Tune in to discover practical insights for business owners and anyone facing life's challenges. It's a conversation that will leave you inspired and motivated to face your own 'circus' with grace and determination. 

     

    facebook

    instagram
    Linkedin

    26 min
  • EP177 - Summer Stories Series: Entrepreneurship in Crisis with Carmen from Scribe Cartel

    In this episode of The Social Circus, I chat with the amazing Carmen from Scribe Cartel about her inspiring journey into entrepreneurship amidst unexpected personal challenges. Carmen shares how she transitioned her side hustle into a full-time business and bravely navigated hidden homelessness after a series of life changes, including a relationship breakdown and the challenging housing market in Western Australia. We discuss the stigma around hidden homelessness and the emotional toll it takes, while Carmen provides insight into maintaining resilience and determination. Her story of perseverance, despite the odds, offers valuable lessons in adaptability and empathy for all business owners and listeners. Join us for a heartwarming conversation that highlights the importance of compassion and support in difficult times.

    27 min
  • EP176 - Black Friday Reimagined

    In this solo episode of The Social Circus, I’m shaking things up by exploring creative alternatives to the typical Black Friday frenzy. With November 28th fast approaching, I delve into ideas that align more closely with our values and economic realities, offering refreshing concepts like coworking sessions, clear out Friday, and client love day. The aim is to foster peace and alignment during a time known for chaos and consumption. Let's think of Black Friday not just as a shopping day, but as an opportunity for growth, creativity, and meaningful connection—concepts you can implement even if they go against the norm. I assure you, you don’t have to boycott Black Friday, but you can certainly tailor it to fit your business ethos. After all, business should reflect who we are, not just what everyone else is doing.

    21 min
  • EP175 - Streaming Success with Cassie, Stardrop Cleaning

    In this episode, I had the pleasure of chatting with Cassie from Stardrop Cleaning. We took a deep dive into her fascinating career change from a voiceover artist to a cleaning business owner, focusing on the neurodivergent community. Cassie shared her love for Twitch, a live streaming platform she has been passionate about for years. Together, we explored the vast opportunities Twitch offers for businesses beyond gaming, including her own unique approach with cleaning and co-working streams. From sharing insights about body doubling to organizing tasks online, Cassie highlighted practical applications for business owners interested in tapping into the Twitch community. Her journey exemplifies how exploring new platforms can fuel business growth and align with personal passions.

    **Key Takeaways:**

    1. Explore Twitch for unique business exposure.
    2. Body doubling motivates task completion.
    3. Co-working streams enhance productivity.
    4. Authenticity attracts the right audience.
    5. Streaming can complement existing business strategies.

     

    https://stardropcleaning.com.au/

    https://www.instagram.com/stardropcleaning/
    https://www.facebook.com/stardrop.cleaning.au/
    https://www.twitch.tv/stardropcleaning
    https://au.pinterest.com/stardropcleaning/
    https://www.linkedin.com/company/stardrop-cleaning

     

    27 min
  • Ep174 - Creating Communities with Jo from Creativault

    In this episode, we dive deep with Jo, an experienced graphic designer and the founder of Creativault. Jo shares her journey from starting as a freelancer to creating Joanne Tapodi Creative. We explore how she launched Creativault to connect creatives and offer them a platform to collaborate and support each other. Jo discusses the importance of community, particularly post-COVID, and shares insights into managing both online and in-person meetups. We also ponder delightful possibilities for  Creativault's growth, driven by Jo's passion for collaboration. Whether you're a creative professional or an entrepreneur, this episode is packed with insights on the value of community in fostering growth and success.

    ### Key Takeaways:

    1. Community can transform solo work into fulfilling collaboration.
    2. Online directories can serve dual purposes: visibility and community.
    3. Regular meetups keep community connections strong.
    4. Passion projects can evolve into valuable businesses.
    5. Thoughtful event organization fosters deeper connections.

     

    http://www.joannetapodicreative.com.au

    https://www.instagram.com/joannetapodicreative/
    https://www.facebook.com/joannetapodicreative
    https://www.linkedin.com/in/joannetapodicreative/
    https://au.pinterest.com/JoanneTapodiCreative/
    https://www.creativault.com.au
    https://www.instagram.com/creativault.au/
    https://www.facebook.com/creativault
    https://www.linkedin.com/company/99393215

    26 min
  • EP173 - Master Meta Ads with Kasia from McNaught Media
    Today, I had an insightful conversation with my friend and business ally, Kasia from McNaught Media. We delved into the intricacies of Facebook (Meta) ads, a field where Kasia excels, especially in the e-commerce domain. Despite common fears around ad spending, Kasia reassures us that understanding metrics like ROAS (return on ad spend) is crucial for tracking the success of ad investments. She shares her effective strategies, highlighting her preference for nurturing relationships with fewer clients for a more personalized approach. Kasia also discusses the benefits of leveraging AI and automation in the latest e-commerce campaigns and offers practical insights for businesses, emphasizing the importance of a solid marketing strategy, which goes beyond just ad management to include aspects like email marketing. Her refreshing perspective is both enlightening and encouraging for business owners aiming to maximize their ad efforts.

    www.kasiajones.com.au
    McNaught Media
    Instagram:
    Facebook:
    LinkedIn:
    ‌Reseources we mentioned in the episode
    - Design Check App:
    - Meta Reel Templates:
    25 min
  • EP172 - Beyond the Scroll Part II

    Hey there, welcome to episode 172 of The Social Circus! If you missed the first part of this series, make sure to catch it for the full picture. Today, we're diving into the final three of my six-marketing pillars beyond social media. First up is podcasting and long-form content, which I absolutely love for its deep connection capabilities. Then, we delve into digital products and funnels, my happy place, where you can scale impact and income without burnout. Lastly, we discuss the power of human connection and word of mouth. These tips are not just theoretical but actionable steps to expand your marketing repertoire. Invest your efforts in areas that resonate with your energy, values, and current business season. Enjoy these insights and remember to reflect on your new marketing actions!

    **Key Takeaways:**

    1. Long-form content fosters deeper audience connections.
    2. Digital products offer scalability without burnout.
    3. Human connections enhance word-of-mouth marketing.
    4. Email funnels guide curious clients to commitment.
    5. Trust is more valuable than tactics in marketing.

    24 min

About Digital Queens

From the publisher's feed

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

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