Digital Queens

By Sarah Thomson - Online Social ButterflyBusiness Marketing

Digital Queens episodes

May 19 EP201 - Marketing in the Age of AI

In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically.

Key Takeaways:
1. AI is a tool, not a strategy.
2. Know your target audience inside and out.
3. Optimise Google profiles for visibility.
4. Prioritise customer relationship building.
5. Use AI for data analysis, not just content creation.

24 min
May 12 EP200 - Celebrating 200 Podcast Episodes
Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! 🎉 Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before.
Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!

22 min
May 05 EP199 - Pricing like you mean it
In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset.

**Key Takeaways:**
1. Pricing reflects confidence, not just value.
2. Pricing impacts client perception and behavior.
3. Undervaluing leads to client resentment and burnout.
4. Saying prices aloud boosts confidence.
5. Your rate should align with business goals.
24 min
April 28 EP198 - Navigating tough economic times

In this week's episode, we pivot from our usual tech talk to dive into the current challenging economic climate affecting small businesses. I explore how macro-level economic changes impact business confidence and decision-making. It's a tough world out there, and it's essential to acknowledge it rather than pretending everything is okay. I discuss the importance of doing an honest audit of your business, understanding your numbers, and protecting revenue without panicking. I also highlight the power of maintaining relationships with existing clients and not pulling back on marketing during tough times. Plus, I touch on the significance of mindset work, inviting business owners to consider how much negative news they're consuming. Remember, you’re not alone, and together, we’ll get through these tough times.

**Key Takeaways:**
1. Assess your business numbers honestly.
2. Avoid discounting pricing in a panic.
3. Maintain visibility and marketing efforts.
4. Prioritize high-margin, easy-to-deliver services.
5. Cultivate a resilient and informed mindset.

24 min
April 21 EP197 - Claude's Features Unlocked
Welcome, lovely listeners, to another insightful episode of the Digital Queens Podcast! Today, I'm diving deep into the amazing world of Claude, as we explore skills, plugins, and connectors. If you haven't caught up on episodes 195 and 196, I highly recommend doing so, as they lay the foundation for today's detailed discussion. We're all about making AI work for our business, and by the end of this episode, you'll understand how these features can transform Claude from a generic word generator to a dedicated business assistant. Even if Claude seems similar to ChatGPT, don't dismiss it just yet! These powerful tools can take those repetitive tasks off your plate, acting as your virtual team member. As we explore how skills streamline work processes, plugins expand functionality, and connectors keep everything seamless, you're sure to find practical ways to lighten your workload. Tune in, take notes, and get ready to innovate!

**Key Takeaways**
1. Skills create specialized workflows for tasks.
2. Plugins enhance Claude's functionality easily.
3. Connectors seamlessly integrate with tools.
4. Ask AI the right questions, even as a novice.
5. Practical implementation takes your AI game further.

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29 min
April 14 EP196 - Claude Ai Part 2
This episode, we're diving deep into we have utilized Claude AI to innovate our business processes. Grant's expertise in developing powerful agents to automate and streamline tasks has not only showcased the potential of Claude but has also inspired me to explore new possibilities in leveraging AI for our business.

28 min
April 07 EP195 - Claude Ai
In this episode, we're diving into the exciting world of AI, focusing on the cutting-edge dynamics between ChatGPT and Claude. As AI continues to evolve at lightspeed, I'm sharing why it's crucial to stay updated. While ChatGPT has paved the way, Claude emerges with unique strengths tailored for business, particularly in handling nuanced communication, maintaining tone, and managing longer documents. We also explore the impressive Claude Co-Work feature, offering seamless integration with daily tools. I highlight practical steps for transitioning and trialing Claude, comparing outputs for improved business efficacy. Whether you're a steadfast ChatGPT user or curious about Claude's potential, there's something in this episode for you.
A 3-day live online bootcamp teaching small business owners how to use Claude AI. From basics to your first agent. 28–30 April. From $147.
Claude Camp From first prompt to your first agent in 3 days

**Key Takeaways:**

1. Claude enhances brand voice effortlessly.
2. Use AI for detailed client proposals.
3. Claude manages long documents with ease.
4. AI brainstorming vs. agreeable responses.
5. Explore Claude's practical projects feature.

**Notable Quotes:**

1. "ChatGPT got us started, but evolution matters."
2. "Claude brings your brand voice to life."
3. "AI should do more than just agree."
4. "A colleague's critique beats an intern's flattery."
5. "Claude remembers, adapts, and assists effortlessly."
29 min
April 01 EP194 Getting your book published with Amanda Joseph
I'm so excited to bring you this conversation with Amanda, an amazing urban dark fantasy author. We delve into her incredible journey from practicing law, coaching, to answering the irresistible call to write. Amanda shares the powerful process behind her writing journey that began with a compelling story demanding to be told, leading to a hundred-thousand-word novel in a few months. We chat about the challenges of creating intricate worlds, understanding characters, and managing feedback. She offers insights on how to trust the writing process and start writing even when the ideas feel raw. Amanda’s deep dive into world-building and researching themes of identity and power is truly inspiring. Whether you're aspiring to write a novel or just curious about the creative process, Amanda’s journey teems with lessons. This episode offers a refreshing take on following your creative instincts despite life’s noise.

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Website

### Key Takeaways
1. Trust the narrative and let it guide you.
2. Start writing, even if it feels raw or unfinished.
3. Seek feedback and embrace critique as part of growth.
4. Build a supportive writing community or team.
5. Develop structured approaches to manage complex themes.

30 min
March 24 EP193 Branding Confidence with Jen Be Brands
Today's conversation with Jen Bowers is an inspiring exploration of branding and personal reinvention. Jen shares her journey from a long corporate career to becoming an entrepreneurial powerhouse, helping women craft brands that resonate on a personal level. We delve into the essence of a brand and its impact, beyond just a logo, discussing the importance of personality and emotional connection. Through her story, Jen shows us that it's never too late to embrace who you are and create a brand true to your essence. Whether you're just starting or redefining your business, Jen's tips on individuality and standing out in a crowded market are invaluable. It's all about feeling authentic, joyful, and connected to your audience.
Website
instagram

**Key Takeaways:**
1. Your brand is how you make people feel, not just a logo.
2. Embrace your unique brand personality for authenticity.
3. Your story is a powerful connection tool.
4. Visually align your brand with who you truly are.
5. Build your brand on solid foundations for longevity.

25 min
March 17 EP192 The Ai Battle For Supremacy
In today's episode, we're delving into the current heated debate in the world of AI, focusing on the ethical and political implications surrounding ChatGPT and Claude. With big tech companies making headlines over moral issues, listeners have flooded their feeds with claims of canceling ChatGPT and moving to Claude due to ethical concerns. I use both platforms, and today, I'll illuminate the reasons behind this migration, contrasting ChatGPT's user-friendly nature with Claude's deeper responses. By sharing prompts I used with both AI tools, I explore their responses and highlight the nuanced understanding Claude offers. The discussion branches into wider tech industry issues, including substantial political donations and how companies like Apple align themselves with current administrations. My hope is that this episode equips you with more knowledge to make informed decisions without succumbing to selective outrage.

1. Be aware of selective moral outrage over tech ethics.
2. AI platforms differ in response depth and user intention understanding.
3. Big tech political donations influence policy and perception.
4. Evaluate whether tech company alignments match personal values.
5. Decision-making in tech often involves complex ethical considerations.

30 min

About Digital Queens

From the publisher's feed

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.