Digital Queens

Hey there, lovely listeners! Today, I kicked off the first part of a super insightful two-part series based on one of my most popular webinars, "Beyond the Scroll: Marketing Without Social Media." We're diving into why so many entrepreneurs feel overwhelmed by social media and how significant changes in 2025 have made it even more challenging. My focus today is on three key pillars of marketing: email marketing, SEO and evergreen content, and collaborations. I shared actionable insights on nurturing genuine connections through emails, leveraging the power of SEO to keep your content working for you, and exploring collaborations for greater reach. These strategies offer a holistic approach to marketing that feels more sustainable and aligned with our values. I'm really excited for you to try these out and can't wait to continue this journey next week!

--> Webinar: Beyond the Scroll: Marketing Without Social Media

### Key Takeaways

In this episode, I have an enriching conversation with Nina from Mindful Parenting Lifestyle. Nina shares her journey into podcasting, sparked by her passion to help parents discover calm and joy in their parenting journey. She candidly discusses the process of starting her podcast "Mindful Parenting Lifestyle" in 2025, offering insights on overcoming technical challenges, and the importance of crafting content that resonates with listeners. We also dive into her personal tips on using AI in podcast preparation and her strategies to ensure episodes offer actionable advice for parents. This episode is a gem for aspiring podcasters and anyone eager to add more mindfulness into their daily interactions. We delve into themes of authenticity, the joy of podcasting, and valuable tactics that can aid in podcasting and parenting alike.

**Key Takeaways:**

In this episode, I'm joined by the ever-insightful Marianne of Thrive Admin Services, a recurring guest who never fails to deliver fresh insights. We dive deep into the world of tech stacks and explore the vast potential of Microsoft 365 tools. Maz shares her journey from corporate EA to Microsoft 365 trainer, highlighting her passion for creating flexible systems that cater to individual business needs. We discuss the allure of shiny new tech and the importance of finding a methodology that resonates with how you think and work. Maz also introduces us to lesser-known Microsoft tools like Teams, Bookings, and Power Automate, illustrating how these can effectively replace several other paid applications and integrate seamlessly with your existing stack. You'll appreciate Maz's practical advice that's relevant for listeners eager to streamline their operations and enhance tech efficiency.

**Key Takeaways:**

www.thriveadmin.com

In this episode, I explore the latest in AI with the release of GPT-5 by OpenAI. I discuss the good, the bad, and the ugly of this new version, touching on the accessibility across all plans and its alleged improved conversational abilities. However, I candidly share my skepticism, highlighting issues like hallucinations, sycophantic responses, and the broader ethical dilemmas surrounding AI. I emphasize the importance of cross-checking AI outputs with verified sources and maintaining our creative spirit. As AI continues to evolve, it's crucial for us to navigate these changes responsibly, using AI as a tool to enhance, not replace, our unique human contributions. Join me in this insightful session as we ponder the role of AI in our lives and businesses.

Key Takeaways:

In this episode of The Social Circus, I dived deep into a topic that's not widely discussed but crucial for every entrepreneur - boundaries in business. I shared insights on how to identify the signs of weak boundaries like exhaustion, feeling undervalued, or dealing with resentment. I discussed why it's essential to establish and maintain boundaries, not just with clients but also within ourselves regarding work hours and personal time. I recounted my own experiences in setting boundaries and how they ebbed and flowed according to life stages. By sharing personal anecdotes, I aimed to shed light on how boundaries can prevent burnout, encourage creativity, and enable us to sustain our businesses in the long run. Tune in and discover how you can strengthen your business boundaries and avoid the common pitfalls that might lead to burnout.

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In this exciting episode, I’m thrilled to share that The Social Circus Podcast has been recognized at the Ausmumpreneur Awards, ranking second in the Podcast of the Year category! Today, I dive into a fascinating topic: custom GPTs and how they can revolutionize the way you operate your business. I break down the differences between standard chats and projects that help you stay organized. Custom GPTs, which are bots tailored for specific needs, can enrich your audience's learning experiences by providing interactive guidance based on your own unique methodologies. I also discuss the impact these tools can have on both teaching and learning, emphasizing shortcuts they create for busy entrepreneurs. Whether you're in coaching or online education, embracing custom GPTs is a game changer.

Find out more at the Build a Bot  workshop.

**Key Takeaways:**

In this episode, I have an inspiring conversation with Dr. Anita Heiss about her journey as an author and her mission to improve representation within Australian literature. We discuss how her background shaped her aspirations and her groundbreaking decision to launch Bungee, an imprint focused on First Nations authors. Anita shares powerful insights into why representation matters, not just in literature but in all areas of society. Her journey highlights the importance of telling stories from diverse perspectives and using authentic voices to reclaim history and identity. We also explore Anita’s experiences writing in underrepresented genres and her commitment to mentorship in empowering new voices. This episode is filled with practical advice for aspiring authors and insight into the changing landscape of publishing.

**Key Takeaways:**

www.anitaheiss.com

Anita Heiss

E; [email protected]

In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of understanding SEO and how crucial it is to configure websites for search visibility. We also discuss the importance of retaining control over your own online presence, advocating that websites and email lists are essential assets. Our conversation is packed with practical advice that every business owner can use to elevate their online presence, making it a must-listen for anyone looking to improve their digital footprint.

**Key Takeaways:**

https://littlebiz.com.au

In this episode, I dive deep into my recent 30-day Substack challenge, where I committed to daily blogging and utilized AI, specifically ChatGPT, to enhance my writing. I discuss my past blogging experiences and how I hoped to bring personality into my content, blending my authentic voice with AI's capabilities. Along the way, I share my firsthand experiences of being a beginner on Substack, the power of community interaction it fosters, and the excitement of curating an ad-free newsfeed free of digital noise. Listeners will learn how to make the most of this platform and why it might be the ideal space to foster deeper connections with their audience. Join me as I reflect on the challenges and joys of this creative journey!

**Key Takeaways:**

In today's episode, I'm diving into how to get recommended by ChatGPT – a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of creating your own custom GPT. By doing so, you take control of your brand's narrative, ensuring that the AI recommends you as a trusted authority. My practical tips include enhancing your online presence and using custom GPTs effectively, so you’re not waiting for opportunities but actively creating them. Get ready to embrace AI as not just a tool, but an extension of your business identity.