Digital Queens

Digital Queens

By Sarah Thomson - Online Social ButterflyBusinessMarketing
Download on the App Store

Digital Queens episodes

  • EP161 - Energy and Business with Sunita

    In today's episode, I had the pleasure of chatting with Sunita, a corporate medium and mindset coach. We dove into the importance of understanding our energy and addressing internal blocks to thrive in business. Sunita shared her transformative journey, from her corporate past to becoming a medium after a personal tragedy. We discussed how personal growth and spiritual development go hand-in-hand, emphasizing that as business owners, we must acknowledge our limitations and the energy we project. Sunita highlighted the significance of self-awareness, encouraging listeners to embrace their challenges and view them as opportunities for growth. Her insights resonate deeply for anyone eager to elevate their business and personal lives.

    **Key Takeaways:**

    1. Self-awareness is vital for overcoming business blocks.
    2. Address internal beliefs to unlock potential and success.
    3. Energy impacts business interactions; be your true self.
    4. Embrace challenges as opportunities for personal growth.
    5. Understanding your ‘why’ fuels motivation and direction.

     

    30 min
  • EP160 - Marketing Confidently with Lily from Align Marketing

    In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence.

    **Key Takeaways:**

    1. Niching down allows for clarity in messaging and client attraction.
    2. Specificity in marketing helps connect with the right audience.
    3. Focusing on personal skills and passions enhances authenticity.
    4. It’s important to simplify offerings, especially in tough times.
    5. Marketing should align with personal values for lasting joy.

     

    28 min
  • EP159 - Substack with author Rachael Johns

    In today's episode, I had a fantastic conversation with Rachel Johns, a multi-talented bestselling author who revealed her journey into the world of writing and entrepreneurship. We touched on the evolution of her career, highlighting that being an author today requires a strong marketing strategy beyond just writing. Rachel shared her experience transitioning to Substack, telling us about the organic growth of her readership and how this platform combines aspects of blogging and social media. We dove into her innovative approach to creating a paid subscription model for her readers and the unique interactive elements that Substack offers, including her plan to write serial fiction. Join us as we explore practical tips for authors looking to establish their online presence and the exciting possibilities Substack brings to the literary community.

    Pink Ink

    https://www.instagram.com/rachaeljohnsisanauthor/

    https://www.facebook.com/RachaelJohnsRomance
    https://www.rachaeljohns.com
    https://rachaeljohnsauthor.substack.com

    27 min
  • EP158 - Exploring Substack

    In today's solo episode, I dive into the platform Substack, urging you to explore its potential for your business. Launched in 2017 and still privately owned, Substack has become a space for independent writers to publish newsletters and earn money through subscriptions. With over 20 million monthly active subscribers, this platform presents an alternative to traditional social media channels. I'm also sharing my personal journey as I undertake a 30-day Substack challenge to document my writing process, where I'll be posting daily and utilizing AI tools like ChatGPT to enhance my content. I encourage you to see Substack as an opportunity to share insights, connect with your audience, and potentially monetize your passions in a more manageable way. 

     

    **Key Takeaways:** 

    1. Substack allows independent writers to monetize their content easily. 
    2. Writing daily can help build a connection with your audience. 
    3. You can utilize AI tools to enhance your writing process. 
    4. Substack offers a clean and simplistic user interface for easy navigation. 
    5. Consider Substack if you're looking for an alternative way to connect with your community.  

    27 min
  • EP157 - Everyday Self-Care Tips with Melissa from Melissa Made with Love

    In today's episode, I had a conversation with Melissa, owner of MelissaMade with Love, about the crucial role of self-care in our busy lives. We delved into her entrepreneurial journey and how her passion for skincare merged with a mission to foster mindfulness in daily routines. One standout insight was her approach of "micro moments" of self-care, emphasizing that even brief, mindful practices can create a significant impact. Melissa encouraged us to treat daily tasks, like caring for our skin, as rituals rather than chores, highlighting how this mindfulness can decrease stress and enhance well-being. We shared practical tips for integrating self-care into our densely packed schedules and explored her beliefs about the importance of human connection in building supportive wellness practices. Overall, the conversation underlines the idea that self-care doesn’t need to be grand but can be elegantly woven into the fabric of our daily rhythms.

     

    **Key Takeaways:**

    1. Practice self-care through micro moments in daily routines.
    2. Mindfulness in simple tasks transforms them into rituals.
    3. Small, consistent practices lead to significant wellbeing improvements.
    4. Prioritize connection and touch to enhance mental health.
    5. Self-care can fit into busy schedules without added pressure.

    26 min
  • EP156 - Golden Gap Year with Fi

    In this episode, I sit down with Fi, the founder of Choose Healthy, to explore what a golden gap year in your fifties can look like. We talk about realising life can get more vibrant as you embrace new chapters. Fi shares how she turned a midlife crossroads into a thriving health and fitness coaching business for women over fifty. Together, we outline practical steps for designing your own midlife pause: experimenting with part-time passion projects, inviting a friend to tag along, and nourishing your body with mindful meals and regular movement. We also discuss blending business goals with self-care, honouring evolving dreams, and mustering the courage to start fresh. If you’re seeking inspiration and tangible tips for blending adventure, health and entrepreneurship, this chat is for you.

    Key Takeaways

    • Embrace a midlife gap year as a chance to test your passions through part-time projects, reigniting adventure and confidence.

    • Invite a friend to join your exploration, creating accountability and shared experiences as you step into new opportunities.

    • Design your daily rhythm with nourishing meals and consistent movement to fuel body and mind through transitions.

    • Blend business goals with self-care by dedicating time for both planning ventures and honouring your wellbeing each week.

    • Muster the courage to start fresh by reimagining milestones—treat each new idea as an experiment, not a lifelong contract.

       

      Website: www.choosehealthy.com.au

      Instagram/Facebook: @‌choosehealthybyfiona

      20 min
    • EP155 - Beyond Content: AI for Growth

      If AI still feels like a foreign language, this one’s for you. In this episode, I share how AI — especially tools like ChatGPT and Gemini — can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you don’t need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether you’re curious, cautious, or already dabbling, I promise you’ll leave feeling more confident (and less left behind).

       

      Key Takeaways
      1. You don’t need fancy prompts to get started with AI.

      2. Use AI for research, not just writing.

      3. AI can help map your customer journey.

      4. Try using AI for brainstorms and naming.

      5. Treat AI like a biz bestie, not a replacement.

        22 min
      6. EP154 - Hollyanne Martin

        I’m joined by Hollyanne Martin, founder of Safe4Kids. Hollyanne draws on years of child-protection work to create courses and resources that help families, schools and communities keep children safe online. She’s a sought-after speaker and trainer in digital safety, especially for remote and underserved areas.

         

        Key Takeaways

        • Start honest conversations about online risks with your child; ask about their favourite apps and listen without judgement.

        • Set clear screen boundaries and use parental controls to establish healthy habits and protect wellbeing.

        • Encourage digital resilience through scenario-based role-play, so children know how to respond when they encounter harm.

        • Stay calm and supportive when issues arise; a non-shaming response builds trust and encourages open communication.

        • Keep informed about new platforms and trends; proactive learning helps you guide your child’s online experiences confidently.

          27 min
        • EP153 - DEI Meets AI: A Real Talk

          In this episode, I sat down with the fabulous Annie Gashuru to explore how AI intersects with diversity, equity, and inclusion. We shared real-life stories, especially around the hidden biases baked into tech. Annie unpacked what digital bias looks like and why it's often unintentional but still damaging. We explored how as business owners, especially in the online space, we need to go beyond surface-level inclusivity and look at how our tools and systems may be unintentionally exclusive.

          Key Takeaways:

          1. Digital tools often reflect unconscious bias from their creators.

          2. Inclusivity must be intentional, not assumed.

          3. AI can amplify systemic inequalities if unchecked.

          4. Business owners must evaluate the equity impact of their tech use.

            https://anniegichuru.com/

            https://www.instagram.com/annie.gichuru
            https://anniegichuru.com/ai-bias/

            31 min
          5. EP152 - Denise Duffield-Thomas

            This week on The Social Circus, I’m joined by the incredible Denise Duffield-Thomas – bestselling author of Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper. Denise is a leading voice in money mindset and has supported over 10,000 students through her signature Money Bootcamp. She’s a Hay House author, mum of three, and proudly calls herself a lazy introvert – which totally aligns with her “chill and prosper” approach to business. In our chat, we dive into the beliefs and blocks that hold women back from charging what they’re really worth. Denise shares her own story, practical mindset shifts, and why running a successful business doesn’t have to mean hustling harder. This episode is your permission slip to receive more, stress less, and start building your abundant life – on your terms.

            Key Takeaways:
            1. Your pricing reflects your mindset, not just your market.

            2. You don’t need to hustle to be wealthy – chill can work too!

            3. Money blocks are sneaky – awareness is the first step.

            4. Repetition and simplicity can scale your success faster.

            5. Abundance starts with permission – from yourself.

              31 min

            About Digital Queens

            From the publisher's feed

            Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

            More shows like Digital Queens

            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,586 Listeners

            Background Briefing by ABC Australia

            Background Briefing

            63 Listeners

            The School of Greatness by Lewis Howes

            The School of Greatness

            21,054 Listeners

            No Filter by Mamamia Podcasts

            No Filter

            597 Listeners

            Casefile True Crime by Casefile Presents

            Casefile True Crime

            37,619 Listeners

            48 Hours by 48 Hours

            48 Hours

            10,729 Listeners

            Conversations by ABC Australia

            Conversations

            770 Listeners

            Australian True Crime by Bravecasting

            Australian True Crime

            1,218 Listeners

            True Crime Conversations by Mamamia Podcasts

            True Crime Conversations

            520 Listeners

            I Catch Killers with Gary Jubelin by News.com.au

            I Catch Killers with Gary Jubelin

            538 Listeners

            Wildly Wealthy Women Podcast by Wildly Wealthy Women

            Wildly Wealthy Women Podcast

            29 Listeners

            Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

            Chill & Prosper with Denise Duffield-Thomas

            216 Listeners

            How I Do Content by Tahryn Bolt

            How I Do Content

            4 Listeners

            The Mel Robbins Podcast by Mel Robbins

            The Mel Robbins Podcast

            19,273 Listeners

            ChatGPT Masterclass - AI Skills for Business Success by ChatGPT Masterclass

            ChatGPT Masterclass - AI Skills for Business Success

            5 Listeners