Tidalwave was born out of bringing production in-house for their e-commerce brand. While Bradley & Matt may have underestimated the gravity of this endeavor, they found greater value in the opportunities that came with it, propelling them to becoming the 37th fasting growing business in 2025. Topics of discussion include: grass being greener on the other side, having sales before skills, 3PL & fulfillment, utilizing twitter/X, focusing your customer profile, automations and equipment, print on demand, box robots, managing your PnL, and the value of friendship.