This week on The Business of Winning, we’re joined by Bradley Scanes, performance coach to World Champion Max Verstappen between 2019 and 2023, one of the team responsible for helping the Dutch ace to secure multiple titles. From his start in the NHS to working with world-class athletes on Harley Street and in the high-pressure environment of F1 pit lanes, Brad’s career journey is nothing short of fascinating.

In this episode, Brad and Mark break down the unique physical and mental demands drivers face, the tailored training regimens they follow, and how they prepare for the challenges of the sport. 

Exploring the role of mental health and resilience in motorsport, the importance of tailoring coaching strategies to individual athletes, and lessons from Bradley’s work that apply far beyond the track—whether in business or life.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at [email protected] or visit our website www.performanceinsights.co.uk.

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Intro recorded by: Charlie Barlow.