brain hickey

Sensory overload. It's what nearly all of us experience everyday day. We subconsciously disconnect from the non-stop bombardment of relentless marketing messages that appear nearly everywhere we look.

As a marketer or entrepreneur, we need to compete for mental bandwidth (which is constantly dwindling in our fast-paced world).

In this episode, I explore key strategies to join the dialogue that is already going on in the prospect's mind.

Your inbox and newsfeed are flooded with marketing gurus who seem to have all the answers and the perfect "systems" for online sales success.

I'll tell you how I cloned a marketing funnel that successfully launched a 7 figure business and used it for one of my new product launches and it FAILED. I was shocked... frustrated... and a bit angry.

I was expecting massive success, and it flopped. So I went back to the drawing board and figured out why.

The answer is the GOLDEN rule for any and all marketing communications.

In today's episode, I'll be discussing why "proven" strategies and "proven" funnels are often garbage. Be careful what "advice" you take. There is no "one size fits all" approach for online marketing.

I was scrolling through my Facebook newsfeed on my phone and was stopped cold in my tracks. It was an ad that stopped me. Funny enough, it wasn't even the image or the copy. It was the name.

It made me think. Why did I stop? What about the name was so intriguing?

Travel back in time about two years and a fellow marketer told me, "Adam, names don't really matter. People will buy from you if they like you, and your product."

In today's Episode, I'll be discussing naming conventions, strategies to help you name things, and discussing why names are so important (especially today).

I was scrolling through my Facebook newsfeed on my phone and was stopped cold in my tracks. It was an ad that stopped me. Funny enough, it wasn't even the image or the copy. It was the name.

It made me think. Why did I stop? What about the name was so intriguing?

Travel back in time about two years and a fellow marketer told me, "Adam, names don't really matter. People will buy from you if they like you, and your product."

In today's Episode, I'll be discussing naming conventions, strategies to help you name things, and discussing why names are so important (especially today).

You're out in public and bend down to pick up a napkin you dropped when it happens.

Something rubs your butt. It's the person behind you. You just rubbed her butt with your butt. You both stand up and spin around to see who touched whose butt first. There's an awkward moment of vulnerability before you both realize it was a complete accident.

Both of you have a laugh and strike up a conversation in the face of this forced (albeit quite funny) encounter. Before you know it, you're both buddy-buddy and chatting away like old friends.

We'll explore the butt rubbing phenomenon in today's episode as we learn how to rub butts with our audience in our email marketing.

Email is by far the best way to communicate and engage with your audience, but most businesses are missing a massive opportunity.

The cost for email programs is relatively fixed and a minimal cost at that. Capitalizing on every opportunity to drive sales using email is virtually free and can lead to serious sales growth.

In today's episode, I'll be walking you through how to set up a referral email automation process for your business so you can transform missed opportunity into new sales.

HINT: It's what happens before you ask for the referral that's most important.

Email is by far the best way to communicate and engage with your audience, but most businesses are missing a massive opportunity.

The cost for email programs is relatively fixed and a minimal cost at that. Capitalizing on every opportunity to drive sales using email is virtually free and can lead to serious sales growth.

In today's episode, I'll be walking you through how to set up a referral email automation process for your business so you can transform missed opportunity into new sales.

HINT: It's what happens before you ask for the referral that's most important.

I've re-written these Podcast notes about 18x now.

Ironic... I put together a Podcast on finding creativity and inspiration and I'm sitting here hopelessly grasping for my flow state.

Time to take a few minutes for technique #3...

Ok. Back at it.

Finding inspiration and creativity when it simply isn't there is just plain painful. So, I studied up on different blogs, followed productivity experts, and talked with fellow copywriters.

I've tried it all. Seriously.

In today's Podcast, I'll be telling you about the 7 techniques I regularly use to find creativity and inspiration. Some of them are pretty odd and I never believed they'd work. Now I use them daily.

If you ever get "stuck" in your creative processes I suggest you set aside the next 14:06 for some help.

Studies show that the biological effect of dehydration does not impact an athlete's performance (except in extreme cases)... it's the psychological condition of feeling thirsty that does (How Bad Do You Want It, p. 8. Fitzgerald, Matt).

Crazy.

Feelings are more powerful than biological impulses? Yup.

In today's Episode, we are going to dissect the fundamentals of evoking feelings in experiential exercises and storytelling.

I'll walk you through how to "storify" your brand to create emotional experiences for everyone that interacts with your company.

HINT: Hugs curves like yoga pants...

Listen to today's Episode to learn more.

Studies show that the biological effect of dehydration does not impact an athlete's performance (except in extreme cases)... it's the psychological condition of feeling thirsty that does (How Bad Do You Want It, p. 8. Fitzgerald, Matt).

Crazy.

Feelings are more powerful than biological impulses? Yup.

In today's Episode, we are going to dissect the fundamentals of evoking feelings in experiential exercises and storytelling.

I'll walk you through how to "storify" your brand to create emotional experiences for everyone that interacts with your company.

HINT: Hugs curves like yoga pants...

Listen to today's Episode to learn more.