Brand Builders Lab with Suz Chadwick

By Suz ChadwickBusiness Entrepreneurship Marketing

Brand Builders Lab with Suz Chadwick episodes

July 18, 2024 360. Scaling with Group Programs Series - EPS 2 Knowing what program to create
Welcome back to EPS 2 in the Scaling with Group Programs Series.
One question that seems to get people stumped is - What program should I create?
That's what we're talking about today.
It's about honing into one problem that you want to solve, for a specific type of client for a clear reason.
If you know what you want to be known for and you know what you can teach and really help your clients achieve then deciding on your program should be hard.

Grab your seat to my live masterclass
HOW TO GET OUT OF YOUR OWN WAY AND FINALLY BUILD YOUR ONLINE PROGRAM
Doors to the Amplify Accelerator are open for our next live round starting 7th August. JOIN NOW

12 min
July 16, 2024 359. Scaling with Group Programs Series - EPS 1 Why now is the time
Let me guess...you've been thinking about creating your group program or digital products for a long time.
You're not alone. I speak to women on the regular who 'have been wanting to build their course' but:
- don't have the time
- are too busy delivering 1:1 work
- aren't sure where to start, what platform to use, how to build it
So I wanted to create this series to get you moving if this is something you've been wanting to do.
This series is for you even if you've just been wondering if it's worth considering as part of your service suite.

➡️If you're looking for support to start building your group & digital programs then check out the Amplify Accelerator and get started now.
15 min
July 12, 2024 358. Building a Brand that is truly you
Ready to be OBSESSED with your brand because it's truly you?
I got you! Today I'm sharing some of the key things to work through and do to make sure you're showing up fully as you in your brand.
No, it's not about copying other people's playbooks, it's about creating something that magnetises your clients and something that you're truly proud to put out there.

Ready to work together...
🌟Join BRAND BUILDERS ACADEMY my group coaching program and learn how to put the profitable foundations of your business in place with the systems, strategy & structure to grow
🌟Join the AMPLIFY ACCELERATOR - Scale & grow your personal brand & programs
🌟Join the BOLD SPEAKERS COLLECTIVE - Become a paid speaker, podcast & get the gig.
🌟Join my Membership - CLUB DONE - for weekly & monthly coaching, accountability, community, coworking and more.
🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING
18 min
July 01, 2024357. Making big bold moves in your industry with Sheridan Rose-Shaw of Mama West
This week I'm so excited to share this episode with you featuring one of my early clients, Sheridan Rose-Shaw of Mama West. It's been incredible to watch her journey from starting out to now being an international hairdressing superstar.
In this episode, we talk about:
How she accidentally started her own business and grew it from her backyard to a collaborative co-working hair salon
The importance of community, collaboration, and connection in growing a successful business
Her journey to feeling worthy of her success and putting herself out there in the hairdressing industry
The evolution and expansion of the Mama West brand and Sheridan's personal brand
Sheridan's energy and passion are truly infectious. I love how she's always looking for gaps in the market and filling them with unique offerings. She's not afraid to dream big, take risks, and go after what she wants.

Connect with Mama West
https://www.mamawest.com.au/
https://www.instagram.com/mamawest_
https://www.tiktok.com/@_mamawest

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
36 min
June 26, 2024356. The Power of Selling in an Energy Aligned Way
Today, I want to talk about something I've been experiencing lately: creating a message and products that you feel energetically aligned with. It's a concept that's been on my mind, and I want to share some lessons I've learned along the way.
Key Takeaways
Alignment is everything
Sometimes alignment takes time
Action creates clarity
Creation doesn't always mean full alignment
Playing and taking action as you find it
Understanding the power of nailing your message and finding the energy alignment
When you find that alignment, magic happens. You'll feel energised, magnetic, and ready to sell your heart out. Your dream clients will be drawn to you like moths to a flame. And you'll be unstoppable.

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
13 min
June 22, 2024 355. Reinventing yourself & your business
Today we're chatting about what it takes to reinvent yourself in your business.
I've been working with many long-time business owners (7-20 years) who want to reinvent themselves and their businesses so I know that it's something a lot of business owners are thinking and feeling right now.
When you've been doing the same thing for so long, it's easy to get stuck in a rut - I get it! And with the market moving at the pace it does, you have to keep your business relevant and visible.
Some newer businesses can sometimes be more nimble because they don't have legacy systems and processes weighing them down
So today I'm sharing the 3 Stages of Reinventing Your Business plus one bonus thing you have to make sure you're doing too.

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
16 min
June 19, 2024354. How to build powerful confidence in any areas of your life & business
In this episode we're talking about how to build powerful confidence in any areas of your life & business.
Key Takeaways:
Confidence comes from repetition. The more you do something, the more confident you become.
Set a clear intention and start with the lightest weight, such as recording yourself without posting.
Increase the reps gradually, such as posting on social media or getting invited onto podcasts.
Turn repetition into a profitable skill by mapping out how you'll get to your end goal.
Remember, confidence is possible, and you can make it happen. Just work out your intention, levels of reps, acknowledge what you've done, and find the evidence that you did the work to get where you wanted to go.

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
18 min
June 12, 2024353. Building an authentically YOU Brand with Jaye Roberts of Mvse
This week I'm chatting with sassy copywriter & brand finesser, Jaye Roberts of MVSE.
In this episode, we talk about:
How the online space is creating copy brands and how it's muting your amazingness
How she attracted 13 new clients after her recent brand
How to create a theme for your brand that will help you stand out
Why it's time to get back to deeper connections over mass broadcasting
and more!
Jaye ain't your grandma's brand strategist & copywriter. specialising in cranking out websites & sales copy for businesses who aren't afraid to stand out with their brand out, playing it safe isn't an option.

Jaye builds brands around personality, influence and making real connections that don't bow down to the status quo. her philosophy? rules were made to be broken, then bent over and... you get the idea.

With a reputation for pushing boundaries & making people's eyes pop out of their heads, Jaye goes deep - like, real deep - to create impact. a proud people pusher who gets off on making you squirm a little (or a lot) by challenging norms & rattling cages.

Jaye's here to shake shit up & make your brand an anti-viral sensation, one deliciously provocative phrase at a time.

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
40 min
June 06, 2024352. Part 2 - Storytelling Movement Interview Reshare
In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing.
I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We got into the data behind where my clients come from (30% podcast, 20% social media, 30% speaking, plus referrals).
My top takeaways:
Organise your days/weeks to prioritize content creation. Block it in your calendar and treat it like an important meeting.
Look at your data to see what's already working to bring in clients. Double down on those activities.
Set big, exciting goals and make a plan to achieve them. Put it out to your audience to hold yourself accountable.
Failure is just a stepping stone to success. If something doesn't work, put on your CEO hat, assess, make changes, and keep going.
***********************
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
38 min
June 04, 2024351. Part 1 - Storytelling Movement Interview Reshare
You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too!
In this episode (part 1 of 2), we dive into:
My journey in the corporate world and how it led me to personal branding (even before I realized that's what I was doing!)
Why having a strong personal brand is essential for connecting with your audience in an authentic way. People want to connect with YOU, not just a faceless company.
The power of keeping it real and sharing relatable stories. Origin stories, hard-earned lessons, client wins - this is the good stuff that draws people in.
How to hone your storytelling skills and get comfy opening up. Spoiler: it takes practice!
My top takeaways:
Your personal brand is about making genuine connections. Show the real you!
Share stories with emotion to captivate your audience. Paint them a picture of your journey.
Embrace your failures and what you learned from them. This is what makes you relatable and gives others hope.
The more you tell your story, the better you'll get at sharing the most impactful parts.
I seriously could have chatted with Ryan for hours - too much goodness! Stay tuned for part 2 coming soon.
***********************
NEXT STEPS:
READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:
BRAND BUILDERS ACADEMY - Build the systems, strategy & structure to grow your business
AMPLIFY MASTERMIND - Scale & grow your personal brand & programs
1:1 BUSINESS & MINDSET COACHING - Let's work together 1 on 1
BOLD SPEAKERS COLLECTIVE - Ready to learn how to become a paid speaker?

FREE TRAINING & RESOURCES:
Simple Business Buckets training - Understand what to focus on in your business
Masterclasses
5 powerful strategies to grow your business, brand & revenue
From Unknown to In-demand - Building a brand that sells for you
How to become a paid speaker and get the gig

LINKS:
Website: www.suzchadwick.com
Instagram: www.instagram.com/suzchadwick
TikTok: www.tiktok.com/suzchadwick
37 min