Brand Builders Lab with Suz Chadwick

I'm getting real with you today about client management and dealing with those sticky situations that can come up when working with clients. This is a topic that comes up a lot in my own community and in the masterclasses I've been teaching, so I thought I'd share my thoughts and experiences to help you out.

We're chatting about:

Getting clear on your ideal client and the type of person you want to work with. What are your non-negotiables and boundaries? Naming and claiming your audience is like a filter that helps you attract the right people from the start.

Having a solid vetting process in place. Ask meaningful questions in your discovery calls that help you determine if a client is a good fit. Things like their goals, budget, past experiences, and willingness to take action.

Setting expectations early and often. Communicating clearly how you work, what you need from the client, and what they can expect from you. Putting it in writing and make sure you're constantly reiterating it throughout the relationship.

Being the leader in the relationship. You're the expert and it's up to you to guide the client and the project. Create a roadmap, set milestones, and keep them on track.

Working with clients you love and who are a great fit for you and your biz is the goal. It makes the whole process so much more fun and enjoyable. So take the time to set yourself up for success from the start. 

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NEXT STEPS:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

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FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

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LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

 Today, I want to dive into a topic that I absolutely love talking about - creating higher level thinking. This is something I discuss with my Amplify Mastermind clients and it's all about pushing yourself to think bigger, develop unique thought leadership, and come up with your own concepts and ideas that challenge your clients' thinking.

If you've been in business for a while and want to be seen as a leader in your industry, it's crucial to keep evolving your thinking and how you talk about what you do. Constantly learning and growing is key to differentiating yourself and standing out from the crowd.

We're chatting about:

1. Constantly evolving your thinking and how you talk about what you do to differentiate yourself.

I believe that the more you create, the more you're able to create. It's like exercising a muscle - if you don't use it, it gets weaker. But if you're always curious about what you do and how you talk about it, you'll keep evolving in the market.

Episodes referred to:

EPS 67 The 7 pillars of thought leadership

CEO & Leaders Mindset

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NEXT STEPS:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

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LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

Today, I want to talk about something that's been on my mind lately - comparison-itis. You know, that feeling when you're scrolling through social media and you start comparing yourself to others? Yeah, we've all been there.

The other day, I shared a reel about money management and someone left a comment saying that they don't look at their financials because they always end up comparing themselves to others. That got me thinking about how comparison can really kill your business (and your joy).

First off, I want to say that comparing ourselves to others is totally natural, especially when we're working in the digital space. We're constantly seeing what everyone else is doing online. But here's the thing - if we don't deal with comparison quickly and intentionally, it can seriously damage our confidence and hold us back from growing our businesses.

So, what can we do about it?

We're chatting about a few things that have helped me: 

1. Acknowledging the comparison

We get to choose what we consume and how we react to it. So, let's be intentional about catching those comparison thoughts and replacing them with proactive, positive ones.

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NEXT STEPS:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

****

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

Sometimes we have this feeling that we want to uplevel our business, create better systems and strategies, and have better sales, but we're not really sure what steps to take.

It's important to give yourself the time and space to think strategically about what you want to do, how you're going to do it, when, and what it will look like. Today I'm sharing how I'm upleveling my business and share some ideas on how you can do the same.

We're chatting about: 

1. Tech Upgrades

Take a step back and assess what areas of your business you want to uplevel. What needs to happen, what actions do you need to take, and what's the timeframe? Be decisive in your business and make those changes happen. Trust me, it's worth it!

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NEXT STEPS:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

****

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

Is the quality and quantity of what you're putting out there getting you the results you want? This topic came up after a conversation with someone in my community, and it got me thinking. In this episode, I talk about the truth about quantity and quality when it comes to your business. 

We're chatting about: 

1. Assess if the quantity and quality of your content is getting you the results you want.

Remember, it's not about hustling or burning out. There's a middle ground where you can potentially double your revenue, clients, and impact. But if you're already putting in the work and not seeing results, it's time to reassess the quality of your content and messaging.

So, let's get out of our own way and start showing up in a bigger way.

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NEXT STEPS:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)

****

FREE:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

****

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

Do you have great money habits? What about your money mindset? This is a conversation I have with so many clients on a regular basis, so I wanted to share it with you on the podcast today.

We're chatting about:

How to create strong money management habits

Managing your money mindset

How to choose gratitude over scarcity

One of the biggest shifts that have helped me earn more with ease

Focusing on money and your mindset around it can be a game changer in your business.

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

In today's episode, we're talking about money and how you can think about earning it based on where you are in your business journey.

As business owners, this is something we need to think about a lot.

We're covering:

1. Understand the three stages of business: building, consolidating and elevating, and asset optimisation. Each stage requires a different approach to earning money and building your brand.

In the build stage, get clear on your brand, ideal clients, and pricing. Don't undercharge or work for free, even if you're just starting out. Back yourself and charge what you're worth.

When consolidating and elevating, review and cull what's not working, increase your prices, and work with fewer clients at a higher price point. Consider creating monthly recurring revenue through subscriptions, but charge well for it to ensure customer engagement. 

At the asset optimisation stage, focus on making your products and services better, refining your sales strategy, and implementing evergreen strategies. Build your brand to magnetise your audience and bring them into your offerings. As a solopreneur, prioritize sales and marketing to generate more revenue and invest back into your business.

If you're a solopreneur, sales and marketing is your role. You need to have a clear strategy to generate more revenue, increase cash flow, and invest back into the business.

So, which stage are you at? Building, consolidating and elevating, or asset optimization? 

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. 

Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons.

Here are the key takeaways from our conversation:

• Get really comfortable with embracing your weird things: Celebrate your standout points instead of shrinking or hiding them. When you embrace the uniqueness that makes YOU you, it gives clients permission to embrace their own weird wonderfulness too.

Rowena Preddy is a small business branderer and magazine designer. In Preddy Creative, she has two sides to her branding business. On one side, she designs magazines (yes, that’s a thing!) and on the other, she creates branding that feels familiar as soon as you see it.

Connect with Rowena

IG: https://www.instagram.com/preddycreative/ 

Website: https://preddycreative.com.au/ 

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too.

In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset.

We're covering:

WHAT a CEO and leader mindset is, including thinking strategically, having a vision, leading with purpose

WHY you need this mindset to make better decisions, avoid the weeds, and create more value

HOW you can see yourself as the leader, knowing your numbers, satisfaction with the product suite, and having systems that help you scale

HOW to build these strategic capabilities by scheduling think time, mapping out vision, systemising and bringing on team members

If you want to get better at business, then you have to take the time to build your CEO mindset and become the leader in your business. It's about being in your zone of genius, continuing to do the work you really want to do so that you can grow your business.

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick 

I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about.

This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out. 

Janine's journey is a great example of how important it is to be open to change and to listen to what truly brings you joy.

Here are the key takeaways from our conversation:

• The power of narrowing your focus

Listen in to previous episode with Janine www.suzchadwick.com/pod297 

Connect with Janine:

https://lemoncrush.com.au/

https://www.facebook.com/lemoncrushdesign/

https://www.instagram.com/lemoncrushdesign/ 

https://www.linkedin.com/in/janine-staunton-04066879/ 

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READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

BRAND BUILDERS ACADEMY - Click here to Join now (foundational)

AMPLIFY MASTERMIND - Click here to apply (scale)

1:1 BUSINESS & MINDSET COACHING - click here to find out more

FREE RESOURCES:

Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 

Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick