Adam, Joanna, and Zach convene to discuss a recent gripe from within the drinks industry that they heard from a very highly-placed executive: that brand managers tend to design marketing campaigns and outreach around what they themselves want to do or what they think is cool, not necessarily in the locations and moments where their product's consumers tend to be. This seems bad, right? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is reading: 7 Things You Should Know About Malört, Chicago’s Much-Maligned Bitter Liqueur

Joanna is reading: 16 Essential Bottles of Gin

Adam is reading: The Mount Rushmore of California Chardonnay, According to 9 Wine Experts

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