Sonia and Harley walk through recent influencer campaigns and the things that make them cringe, have their eyebrows raising, and what just doesn't make sense - plus a couple tips and tricks for creators looking to monetize under 5k followers.

Timestamps:

• [2:09] At this point, should we be going about pricing differently?
• [3:48] How long do Tiktok trends last?
• [5:38] How do you find brands that are looking for content?
• [8:58] More on budgeting and engagement.
• [11:31] Engagement seems to be going down.
• [12:18] Cost per 1,000 views.
• [18:25] Pricing for stories.
• [20:12] Recipe creation.

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

The rise of the discovery call has it its peak post-quarantine. Harley & Sonia discuss when brands should request a call, how influencers can ask the right questions to screen a call and protect their time, what are the benefits of getting on a call vs. keeping it on email? Join us as we dissect this specific form of Influencer and Brand connection.

Resources:
Millennial Escape: Check out upcoming workshops: https://calendly.com/harleyyjordann/live-workshop

Timestamps:

• [2:30] Who needs discovery calls and why?
• [6:01] If you are putting yourself out there, it's good to get in front of the team on a call.
• [7:43] Using calls to find selling points.
• [10:20] What might be a red flag moment during a call?
• [12:47] Treat it like a business.
• [16:04] What does the pre-call conversation look like?
• [18:27] In summary. 

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

Get ready for yet another update from our boy, Adam Mosseri. Instagram is beginning to prioritize original content, putting Instagram on a more level playing field with more casual, Tiktok. Sonia and Harley break down the nuances of what original content means, how it relates to tiktok content, and the culture & strategy involved.

Head to @yoursocialteam for recent IG plagiarism events and @thatalliemason for a rundown of why this was problematic.

Timestamps:

• [0:22] Instagram is prioritizing original content - thoughts on this.
• [5:19] "Hack culture."
• [7:22] Growth potential on Insta vs TikTok.
• [9:24] TikTok algorithm and comments.
• [12:20] TikTok and Instagram don't work the same way - you need different strategies.
• [16:19] Is TikTok the place for people who don't want to teach the basics?
• [20:24] Is Instagram dying?

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

Harley and Sonia tackle the concept of influencers attending music festivals, is it worth it? We specifically dive in on the drama with REVOLVE Festival this year and how influencers can avoid getting sucked in to the pressure of attending major events.

Krystal Bick:
@krystal_bick

Blaire Eadie:
@blaireadiebee

Timestamps:

• [1:31] Revolve Festival and their controversial deal with influencers.
• [7:39] They charge brands for exposure.
• [8:17] Revolve did not create a safe environment.
• [10:34] The "exposure" is not worth it.
• [12:47] The fashion influencer marketing world. 
• [15:45] Is the age of fashion influencer marketing on decline?
• [20:04] Is it worth it for influencers to show up at big events like Coachella?

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

Timestamps:

• [0:56] What were you doing before your reels took off?
• [2:46] What are you up to now/what are your goals?
• [4:34] What are the biggest misconception about the influencer industry?
• [6:26] What would you tell someone who wants to go down the same path as you?
• [7:33] What was the highlight of 2021?
• [11:01] Rapid fire questions.

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

Resources:
Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shop

Timestamps:

• [1:41] How Sonia got started in entrepreneurship.
• [4:09] Sonia's first influencer marketing campaign.
• [5:36] That time Instagram shut down Sonia's account.
• [8:34] What saved Sonia during the shutdown.
• [9:54] What made Sonia niche down?
• [12:07] A habit that Sonia adopted that has helped propel her forward.

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

Sonia and Harley discuss necessary boundaries within your DM's: how should you be looking at these interactions, what is far too much to put on yourself as a creator or brand, and what should the general etiquette actually be via private message.

Timestamps:

• [2:33] Ask yourself before DM-ing: "Would I say this out loud?"
• [6:50] "Can I pick your brain?" - Dealing with this question and setting boundaries.
• [11:58] Giving advice when it wasn't asked for.
• [13:35] Customer service on Instagram. 
• [17:16] When is the right time to DM a brand?
• [18:37] The bottom line...

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

Sonia and Harley work through their thoughts, feelings and deep concerns about affiliate marketing from the Brand & Creator perspective: when it makes sense (and doesn't), how many is too many (and how long do you give each), and what products actually make SENSE in a commission based model.

Resources:

Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network

Timestamps:

• [1:44] Harley's story about an influencer getting underpaid. 
• [3:14] Sonia's story about an influencer charging too much.
• [5:24] Affiliate marketing - the different types.
• [6:31] Adding in a fixed rate for influencers.
• [12:43] How often do we need to be using affiliate links? 
• [16:20] You have to be in it for the long haul.
• [20:09] The price of the product - what is the sweet spot for brands and creators?

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

New Instagram Features! Should you care? Will you have to post more? How should you be handling this with your audience? Sonia and Harley break down the FACTS and what we really think about these updates.

Resources:
Millennial Escape: Shop my Mini Courses here: https://theharleyjordan.com/shop
Find Allie Mason our resident instagram info source here: https://www.instagram.com/thatalliemason/

Timestamps:

• [1:28] Instagram's new "favorite" feature.
• [3:54] What does this mean for people?
• [6:43] Don't worry about getting on people's favorite list. 

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.millennialescape.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183

If there is any industry that I steer clients away from...it's fashion! Let me break down why this is a problematic industry for influencers and how to handle these interactions in a way that is MUTUALLY BENEFICIAL.

Resources:
Millennial Escape: Check out upcoming workshops: https://calendly.com/harleyyjordann/live-workshop

Timestamps:

• [1:19] Fast fashion- the fashion industry doesn't pay creators fairly.
• [3:41] Tips for if a company offers you gifted partnerships.
• [6:08] If you want to be reposted, you need to be wearing a new line. 

--

LINKS:

Find Harley:

IG: @theharleyjordan

Website: https://www.millennialescape.com/

Follow The Brand Meet Creator Podcast:
Rate, Review, Subscribe & Share: https://podcasts.apple.com/us/podcast/brand-meet-creator/id1609505183