On today's podcast, we discuss building a brand and identity for your units within the bigger umbrella of culture within a program.

John Weaver is the Receivers Coach, Head Track Coach, and Director of Athletic Advancement at Madison Ridgeland Academy (MRA) in Mississippi. Coach has won State Championships in both football & track. He has created some excellent courses on CoachTube. He is Co-Host of the Culture Classroom Podcast with John Torrey, a former NFL, and College coach and currently running back and head wrestling coach and author of "More than the Game" 

Show Notes:

-Having a strong brand starts with the culture

-Culture can’t be replicated

-Culture is about taking care of people

-The word “intentional” is overused and underutilized

-You can’t fake it. It has to be who you are

-Coaching is not a copy-past function

-When getting a great idea - how can I make it fit my coaching?

-John Madden

-Build on the things that stick

-If you find an idea you like, explore it and find more like it

-Start small

-Know your how and your why

-Culture isn’t soft

-HTHL high truth and high love

-The head coach sets the culture but you own a piece of it

-Put your unique fingerprint on it

-The subculture builds identity in a part of the bigger culture

-You are the head coach of your position group

-Branding is your style of how you are living the culture

-Bronco Mendenhall

-Dealing with internal conflict inside the culture

-your identity has to be exclusive

-Identity cannot become a counterculture

-Every year that team has a unique way of presenting itself within the culture

-“ARB” - The Air Raid Brigade - developing a group identity

-Core values - LED

-There are times for tough love and yelling

-You have to meet the standards

-Coaching points on creating identity and branding

-Purple cows

-Evolution is essential for any kind of strength in your program

-When you find something that works, it’s easier to find what’s next

-Find advice and perspective from those outside your organization

-Bum Phillips - “Bitching isn’t coaching”

-Four years for forty years

-When you get into coaching, it’s not about you anymore

-Randy Jackson - “The easiest part is putting the whistle around your neck”

-Your identity comes from who you are, not what you do

-The experience you create for someone is your culture 

-Your coaching should be done in a way that doesn’t become white noise

-It’s ok to listen 

-You don’t always have to have the last word

https://podcasts.apple.com/us/podcast/culture-classroom/id1449070037

Related:

Angus Reid - Thank You, Coach

https://soundcloud.com/user-804678956/thank-you-coach-angus-reid-1

Follow Coach on Twitter @mistertorrey

Follow Coach on Twitter @CoachWeaverMRA

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