On today’s episode of Small Business School, I got to chat with Katie Dooley, the creative mind behind Paper Lime Creative, a branding and design agency based in Edmonton, Canada. Katie’s passion and talent for design have made her a first choice for so many businesses looking to amplify their branding. Her fresh perspective on life and business caught my attention when we met a few months ago so I’m so excited to get into our conversation!

Topics Covered:

• How Katie has built authority with her clients by focusing on their needs and prioritizing those needs over the wants of a business .
• The importance of branding as a business tool, not just for aesthetics but as a powerful means to convert prospects faster and create a cohesive user experience.
• The often overlooked aspects of branding, such as the impact of greeting cards and unique packaging.
• The Pitfalls of DIY Branding with Canva and AI. Katie advises against the use of tools like Canva and AI for branding due to potential trademark issues and the long-term benefits of investing in professional design.

Branding is a key tool in the long-term health of your business. Ready to take your branding to the next level? Contact Katie through her website!

Katie Dooley ’s Links:
Instagram: https://www.instagram.com/paperlimecreative/
Website: https://paperlime.ca/

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!