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Branding, SEO and Networking Masterclass with Julie Lokun on Favour Obasi-Ike
️GET YOUR TICKETS NOW FOR CRE8TIVE CON in CHICAGO FEBRUARY 20-22!
USE THE CODE KWIK50 and SAVE $50 TODAY!️
www.cre8tivecon.com
Julie Lokun joins Favour Obasi-Ike on We Don’t Play Podcast for an energetic deep dive into branding that sticks, SEO that scales, marketing that converts, and networking that actually works. From “fortune is in the follow-up” to IRL connection strategies for introverts and extroverts, this convo is a masterclass in building trust and momentum—without losing your humanity.
ABOUT:
Julie guest-stars on We Don’t Play Podcast with her friend and branding powerhouse, Favour Obasi-Ike. Together they unpack:
• What an authentic brand looks like in 2025
• The real role of SEO in discoverability (and how to spot black-hat traps)
• Marketing through relationships, not hype
• Networking rules that actually move deals forward (especially the art of the follow-up)
• Why IRL moments beat “online only” every time
• How introverts, extroverts, and ambiverts can all thrive at events
• Due diligence and protecting your reputation
• The real role of SEO in discoverability (and how to spot black-hat traps)
• Marketing through relationships, not hype
• Networking rules that actually move deals forward (especially the art of the follow-up)
• Why IRL moments beat “online only” every time
• How introverts, extroverts, and ambiverts can all thrive at events
• Due diligence and protecting your reputation
Key Takeaways:
• “Fortune is in the follow-up.” Showing up is step one; systematic follow-up is where results live.
• Lead with service. Be more interested than interesting—connect people to people.
• Brand = how you’re remembered. Consistency builds trust.
• IRL > everything. Let online amplify, not replace.
• Energy matters. Pace yourself and find a networking “sherpa.”
• Protect your business. Real entities, clean invoicing, transparent deliverables.
• Core rule: Be a good human.
• Lead with service. Be more interested than interesting—connect people to people.
• Brand = how you’re remembered. Consistency builds trust.
• IRL > everything. Let online amplify, not replace.
• Energy matters. Pace yourself and find a networking “sherpa.”
• Protect your business. Real entities, clean invoicing, transparent deliverables.
• Core rule: Be a good human.
Quotables:
• “Be a good human. That’s the brand strategy most people skip.”
• “Don’t mistake my sweetness for weakness.”
• “If you didn’t make a connection, they won’t follow up.”
• “Don’t mistake my sweetness for weakness.”
• “If you didn’t make a connection, they won’t follow up.”
Practical Playbook:
• Before events: clarify your vision; prep 3 generous intros you can make for others.
• During events: listen 70% / talk 30%; capture context.
• After events (48-hour rule): personalized follow-up → calendar → micro-win (share a resource or make an intro).
• SEO sanity check: own your domain & DNS, get Search Console access, avoid shortcuts.
• During events: listen 70% / talk 30%; capture context.
• After events (48-hour rule): personalized follow-up → calendar → micro-win (share a resource or make an intro).
• SEO sanity check: own your domain & DNS, get Search Console access, avoid shortcuts.
Shout-outs & Links:
• Host: Favour Obasi-Ike — We Don’t Play Podcast (https://wedontplaypodcast.com/)
• Creative community: Cre8tive Con — https://www.cre8tivecon.co
• Creative community: Cre8tive Con — https://www.cre8tivecon.co
• Julie’s bestie & collaborator: Dominick Domasky www.motivationchamps.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Julie Lokun and Dominick Domasky
5
8181 ratings
️GET YOUR TICKETS NOW FOR CRE8TIVE CON in CHICAGO FEBRUARY 20-22!
USE THE CODE KWIK50 and SAVE $50 TODAY!️
www.cre8tivecon.com
Julie Lokun joins Favour Obasi-Ike on We Don’t Play Podcast for an energetic deep dive into branding that sticks, SEO that scales, marketing that converts, and networking that actually works. From “fortune is in the follow-up” to IRL connection strategies for introverts and extroverts, this convo is a masterclass in building trust and momentum—without losing your humanity.
ABOUT:
Julie guest-stars on We Don’t Play Podcast with her friend and branding powerhouse, Favour Obasi-Ike. Together they unpack:
• What an authentic brand looks like in 2025
• The real role of SEO in discoverability (and how to spot black-hat traps)
• Marketing through relationships, not hype
• Networking rules that actually move deals forward (especially the art of the follow-up)
• Why IRL moments beat “online only” every time
• How introverts, extroverts, and ambiverts can all thrive at events
• Due diligence and protecting your reputation
• The real role of SEO in discoverability (and how to spot black-hat traps)
• Marketing through relationships, not hype
• Networking rules that actually move deals forward (especially the art of the follow-up)
• Why IRL moments beat “online only” every time
• How introverts, extroverts, and ambiverts can all thrive at events
• Due diligence and protecting your reputation
Key Takeaways:
• “Fortune is in the follow-up.” Showing up is step one; systematic follow-up is where results live.
• Lead with service. Be more interested than interesting—connect people to people.
• Brand = how you’re remembered. Consistency builds trust.
• IRL > everything. Let online amplify, not replace.
• Energy matters. Pace yourself and find a networking “sherpa.”
• Protect your business. Real entities, clean invoicing, transparent deliverables.
• Core rule: Be a good human.
• Lead with service. Be more interested than interesting—connect people to people.
• Brand = how you’re remembered. Consistency builds trust.
• IRL > everything. Let online amplify, not replace.
• Energy matters. Pace yourself and find a networking “sherpa.”
• Protect your business. Real entities, clean invoicing, transparent deliverables.
• Core rule: Be a good human.
Quotables:
• “Be a good human. That’s the brand strategy most people skip.”
• “Don’t mistake my sweetness for weakness.”
• “If you didn’t make a connection, they won’t follow up.”
• “Don’t mistake my sweetness for weakness.”
• “If you didn’t make a connection, they won’t follow up.”
Practical Playbook:
• Before events: clarify your vision; prep 3 generous intros you can make for others.
• During events: listen 70% / talk 30%; capture context.
• After events (48-hour rule): personalized follow-up → calendar → micro-win (share a resource or make an intro).
• SEO sanity check: own your domain & DNS, get Search Console access, avoid shortcuts.
• During events: listen 70% / talk 30%; capture context.
• After events (48-hour rule): personalized follow-up → calendar → micro-win (share a resource or make an intro).
• SEO sanity check: own your domain & DNS, get Search Console access, avoid shortcuts.
Shout-outs & Links:
• Host: Favour Obasi-Ike — We Don’t Play Podcast (https://wedontplaypodcast.com/)
• Creative community: Cre8tive Con — https://www.cre8tivecon.co
• Creative community: Cre8tive Con — https://www.cre8tivecon.co
• Julie’s bestie & collaborator: Dominick Domasky www.motivationchamps.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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