Judy Baker of Book Marketing Mentor discusses how branding your book can help you grow your readership and establish yourself as an expert in your field

This podcast looks at branding your book and the benefits it brings. Books, especially nonfiction, are where experts can showcase their expertise. The book becomes a starting place for building a business, and can lead to follow-up series, workshops, podcasts, and other related activities.

By engaging your readers you build your community and become familiar to them, and this enhances your credibility as an author and makes your books even more desirable.

Judy is also active in BAIPA, the Bay Area Independent Publishers Association, based in Marin County north of San Francisco. Judy talks about how BAIPA has grown and what is offered at its monthly meetings. BAIPA is also an IBPA affiliate: Judy notes the many benefits that affiliate publishing associations get from IBPA, such as discounts, speakers, and access to information and expertise.

Find out more about Book Marketing Mentor at https://bookmarketingmentor.com/.

Find out more about BAIPA at https://www.baipa.org.

Notes on the Q&A segment

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Participants

Judy Baker, with Judy Reyes, operates Book Marketing Mentor, whose mission “combines strategic marketing, branding and admin expertise into a unique service offering.”

Judy is a native Californian who makes her home in Sonoma. She serves on the board of the Bay Area Independent Publishers Association (she is past President of BAIPA); is on the Board of the Bay Area Consultants Network (BACN); is a co-chair of the 2017 Redwood Writers Academy (Redwood Writers); and is working on her book and course about building connections.

Judy specializes in branding and marketing. Her expertise as a graphic designer, book designer, marketing strategist, performer, and being a profoundly curious individual is why authors love working with her.

You can reach Judy at https://bookmarketingmentor.com/.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.