Brands, Beats & Bytes

By Brand Positioning DoctorsBusiness Entrepreneurship Marketing

Brands, Beats & Bytes episodes

July 10, 2021 Album 3 Track 11 – Rob Warren, currently Chief Wisdom Dispenser, previously senior marketing exec with Seagram and Diageo
Hey Brand Nerds!
Back at you with a fantastic guest who happens to be LT’s first boss! Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story... Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.” Enjoy!!

1 hr 37 min
June 03, 2021 Album 3 Track 10 – Jonathan Trimble, CEO, And Rising
Album 3 Track 10 – Jonathan Trimble, CEO, And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.
1 hr 48 min
May 15, 2021Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena
Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.

Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present. Lots to learn from Melissa weaved into great stories including these highlights:
Life comes before work and is your authentic self, always
Grit, hustle, persistence, initiative
Treat everybody with love no matter their station
Find a great mentor who becomes a friendtor
In the darkness, there are silver linings
And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!

#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls
1 hr 22 min
April 30, 2021Album 3 Track 8 - Scott Doniger, VP of Value Marketing at Kyriba
Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.

Hey Brand Nerds! We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade. Lots to learn from Scott weaved into great stories including these highlights:
Speak truth to power
Be introspective
As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
Align systems, data, and tech with your brand and brand strategy
Full heads of garlic and BMWs do not mix!

#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool
1 hr 39 min
April 23, 2021 Album 3 Track 7 - James Cuthbert, President at Rock The Bells
James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.
1 hr 14 min
March 19, 2021 Women's History Month 2021 Remix – Carol Kruse (Album 1 Track 9), Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE
Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub
1 hr 7 min
March 12, 2021 Album 3 Track 6 - Katie Kern, Agency Partner at Media Frenzy Global
Album 3 Track 6 – Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.
1 hr 44 min
March 04, 2021 Album 3 Track 5 - Vince Thompson, Founder and CEO of MELT
Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac.
1 hr 45 min
February 25, 2021 Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders - Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM)
In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.
Enjoy Michael Moore (Album 1 Track 11) Former CEO of International African American Museum (IAAM).
1 hr 10 min
February 19, 2021 Album 3 Track 4 - BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity
Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.
1 hr 36 min

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