Brands, Beats & Bytes

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.

Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade.

Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world. Jeff is also co-founder of three non-profit entities:

-Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place

-48in48 produces hackathon events to build 48 nonprofit websites in 48 hours

-The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce

Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL and more.

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.

Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials, and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard. Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.

Hey Brand Nerds! We have a big dude in the building who has generated huge revenues all with a smile!!. What a fun ride with Lefko who shares many great stories including his college HOF hoops career with the University of Pennsylvania Quakers and throughout his very successful run in business in ad sales. Oh and lots to learn including these highlights:

• Brut Day by Faberge - https://www.youtube.com/watch?v=G9ElSFcr7Ho&feature=youtu.be

• Right People + Diverse Team Culture = Results

• Nice to be important, but important to be nice

• “Don’t sell me, tell me”

• Words Matter

• 32, 6, 312, 290

• Power of Athletes as Brands

• FINALS

#Turner #Fox #Discovery #6packmedia #PennBasketball #adsales #marketing #sportsmarketing #Branding #HOF

Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights:

• Find a great partner you can have as a sounding board for your career

• Dig into the “why”

• In your career, optics really matter

• Only stupid question is the one you ask more than once

• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you

• Can’t have tech for tech’s sake

• Tech founders bring EVERYONE into the room

#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft

Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include:

• You can talk about your values, but you must LIVE them

• The art of balancing brand communication with humor

• “Make coming to work the best part of an employee’s day”

• Using tech to drive brand differentiation

• The Franchise Whisperer

• For marketers, think “Business people first, marketers second.”

• Try and avoid fashion debate with your daughter!

#juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer