YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast.

Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame.

Now creating social media content for brands at Goon Squad Productions, Pieters offers tips on launching disruptive campaigns without facing backlash, and shares his view that businesses should invest in long-form video over traditional ads.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The social media star also shares the process behind his recent documentary with OnlyFans star Lily Phillips, including the precautions put in place to minimise the chance of a comms crisis.

He reveals which social media platform he believes to be “the gold standard” for any online strategy, and explains the nuances between Instagram Reels and TikTok.

Joining Pieters on this episode is PRWeek’s senior reporter, Evie Barrett.

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