Brave Ideas

Caleb Parker, Founder of Bold, presents the MIPIM Mini Series of the #WorkBold podcast with 5 incredible guests.

What is the MIPIM Mini Series?

This series of the #WorkBold podcast was recorded during MIPIM, the world's largest real estate conference in Cannes, France. Podcast recordings took place onsite in the #WorkBold mobile podcast studio in the Propel by MIPIM station.

The format of the season is different. It's a mini series, which means shorter episodes and a shorter season with all episodes released at once. You can binge the whole season or listen to them weekly, like you're used to.

The first episode is our highlights of MIPIM episode. Call it a vox pop, if you will.

​​We asked numerous people from across the industry and across the world for their Boldest predictions on the future of commercial real estate.

Caleb goes one-on-one for the rest of the season. On the supply side of the real estate industry, the legend himself Ronen Journo from Hines shares lessons they've learned launching their own spaces, the service brand called The Square. Annie Rinker introduced this to us in Season 2.

We then hear from Ivanhoè Cambridge's Vice-President of Development and Asset Management for Europe, Audrey Camus, talking about commercial real estate's role in creating workplace experiences.

Then season six alum, Tom Duncan, returns from Cromwell Property Group, giving us an update on their investment strategy.

Veteran operator turned PropTech CEO, Marcus Mouffarige, shares how he is helping landlords create flexibility, services, and community through his Amenity-as-a-service' platform, ility.

Finally veteran operator, Brett Million from Spaces-as-a Service multi-brand operator, NewFlex, shares why landlords are going down the management agreement path at a faster pace than ever before.

Be sure to subscribe, so you don't miss any episodes. You can subscribe via your podcast app or to our LinkedIn newsletter.

Caleb gives a special shout out to David O'Coimin and his team at Nook for making us look good and sound good during MIPIM.

We're thrilled to announce that TSK has returned as headline sponsor for another season. We'll be sharing more from them throughout each episode.

Final shout out to Nicholas Kozubek, Iris Terré Vu, Alexandre Richemond and Filippo Rean from MIPIM for this exciting partnership.

If you have any questions, feedback or topics you want covered contact Caleb on Twitter or LinkedIn.

Resources:

• MIPIM

Sponsors:

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected] (www.kopus.com)

...and the data to back it up

Esme Banks Marr Strategy Director at Architecture BVN joins Bold Founder Caleb Parker for the 10th episode of Season 6 to discuss Change in the Workplace.

They discuss what people want from their workplace, if corporate real estate needs to change how they communicate the benefits of the office and how buildings are accommodating the change that's happening.

Esme shares insight into office customer preferences, workplace needing to offer employees better than what they have at home, and that an inclusive workplace now means looking at your age groups and understanding the differences.

Connect with Esme Banks Marr

https://www.linkedin.com/in/esmebanksmarr/?originalSubdomain=uk#experience-section

https://twitter.com/esmebanksmarr

Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• The average home supports the average employee better than the average office. - Esme
• 71% of employees actually prefer working from home. - Esme
• Some organisations are pretty fixated on trying to create offices that tick every single box but that's an almost an impossible task because across the board we have had the taste of freedom and flexibility. - Esme
• There's a power shift from employers to employees. - Caleb
• Employees need a workplace that's on offer to them to be better than what they have at home. They need it to support the things that the other doesn't. - Esme
• Employees want more than anything to be taken on the journey, or at least have the option to be part of any change that's about to happen or is happening. - Esme
• Media is to blame for putting the office against home. - Esme
• We in commercial real estate need to be the champions of good company culture. - Caleb
• The future is flexible. - Caleb

Resources:

• Podcast: WorkingIt

Shout Outs:

• Leesman

• Alejandro Stevens Legos

• Daniel Kahneman
• Richard Thaler

Keywords: Workplace, Office, BVN, Leesman, Future of Work, Caleb Parker, Esme Banks Marr

About Our Guests:

https://www.linkedin.com/in/esmebanksmarr/?originalSubdomain=uk#experience-section

https://twitter.com/esmebanksmarr

Esme Banks Marr, Strategy Director at Architecture BVN

Esme is a critical thinker whose expertise lies in interpreting multi-layered evidence. When it comes to workplace performance, employee experience, design, and wider business intelligence, she joined BVN last year as strategy director of work in place to support their growth in Europe. Starting her career in communication, specializing in the built environment as me supported service providers on their brand, within the wider workplace ecosystem.

This gave her insight into the entire workplace change life cycle and a multitude of disciplines. Her main interests are in how data can inform design and how communication plays a role in workplace change. Very important, considering the change that's happening today. Esme keeps herself at the forefront of the global workspace discussion and has been a regular commentator on the future of work, both writing and presenting.

She ran the communications for global employee workplace experience, assessor Leesman, which we'll hear more about in a little bit. She did that for several years before moving in-house to support content and client-side projects. She's a board member of the emerging workplace leaders' group in London and has collaborated with a number of industry publications, the work tech academy and the World Economic Forum.

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.

Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[05:30] You've had an impressive resume and clearly a unique perspective on the change that's happening in the workplace and its effect on demand for office real estate. I want to set the stage for this conversation by discussing Leesman. What is Leesman?

• Leesman is the world's leading independent assessor of workplace experience.
• They got this status by measuring the experience of close to a million employees in their places of work and since the onset of the pandemic, more than quarter of a million employees in their homework.

[06:30] Considering the time you spent there, you have a lot of insight into office customer preferences therefore there's a lot that we can glean from that data, including some conflicting bits of data. What do people want from the office?

• Leesman assessment uncovers; what employees do in their roles, the activities that are important to them in those roles and how well each of those activities is supported, but it also looks at the physical and service that are most important to that employee experience. The collective data is then aggregated into a database and it's mined for research purposes and it's all open source.
• The average home supports the average employee better than the average office. There's a 20-percentage point difference when it comes to an employee feeling productive in those respective spaces.
• Research that came out from YouGov released a similar figure of 71% of employees actually prefer working from home.
• 39% said they wanted to work from home forever.

[10:50] If the average is happy working from home, why are they going to come into the office?

• They need a workplace that's on offer to them to be better than what they have at home. They need it to support the things that the other doesn't.
• Some organizations are pretty fixated on trying to create offices that tick every single box but that's an almost an impossible task because across the board we have had the taste of freedom and flexibility.
• What is lacking the most for employees when working from home relate to things like connection to colleagues and connection to the actual organization itself, and the ability to learn from each other.
• Being inclusive in terms of workplace now means looking at your age groups and understanding the differences. For example, the younger generation has suffered the most with working from home. They've suffered the most with feeling connected, they've suffered the most with the ability to be physically active while homeworking and they're the group who are the least likely to have a dedicated workspace at home.

[13:00] I know how important communication is to you. It's been your career. Do you think corporate real estate needs to change how we communicate the benefits of the office?

• Media is to blame for putting the office against home.
• If we're to change for the better as an industry, we need to look at this together collectively.
• I wonder if commercial real estate has as an opportunity here to come in and save the day. If they're prepared to talk differently and act differently, it's going to be easier for corporate real estate and our kind of workplace that falls within that to truly kind of change and innovate.
• People are going to have to do something different and unconventional with the industry and with their spaces if building occupancy fluctuates as much as we all expected to.

[17:45] In your role at BVN, you're working with a lot of developers and a lot of landlords. Are there any trends that you can talk about and how do these buildings need to change to accommodate the change that's happening?

• Many developers are carving space in almost all of their buildings to do something flexible with it that not one tenant is necessarily going to take.
• BVN have such an approach to sustainability that I really just haven't seen on that scale here yet.

[18:50] Can you tell everyone who BVN is?

• BVN are an architectural practice that is based in Australia. They have a studio in New York and one in London. The headquarters are in Sydney but there are is a studio in Brisbane as well.
• They've been at the forefront of a lot of workplace projects in that part of the world for many years. They think far wider than workplace and a lot of their projects are actually in defence and in healthcare education.
• What I have loved so far is the collaboration across teams who look after those different types of projects.

[20:35] Quickfire Questions

Who do you go to for inspiration?

• Financial Times launched a podcast called WorkingIt
• Old behavioural economics theories - Daniel Kahneman and Richard Thaler

If you could wave a magic wand to change anything, when it comes to our industry right now, what would you change?

• For everyone to remember that good culture does take time to build and become to be authentic and it truly needs to reflect the people who make up your organisation.
• Appreciate that this might have shifted the past two years.

What is your favourite holiday destination?

• Any European city - Paris
• I'm big on kind of a quick refresh and quick kind of experience with something a tiny bit different, not too far.
• I like those kinds of four- or five-day trips. I get a little crazy sometimes when I've been in the same place for too long.

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected]

Subscribe to the #WorkBold Podcast

https://workbold.co.uk/podcast/

What role does human behavior have on how we should consume space?

Phil Kirschner, Workplace Strategy and Change Leader at McKinsey & Company joins Bold Founder Caleb Parker for the ninth episode of Season 6 to share the lessons from his part of the WeWork story, as well as how he's helping organisations evolve their Workplace Strategies in his current role at McKinsey.

Phil explains what customers liked about WeWork's product as well as the challenges in delivering the buzz and energy at the enterprise level.

He goes on to explian that McKinsey offices are seeing higher demand today, though the reason may surprise you.

This is a great episode ahead for office investors, operators and customers alike.

Connect with Phil Kirschner

https://www.mckinsey.com/our-people/phil-kirschner

https://www.linkedin.com/in/philkirschner/

https://twitter.com/philkirschner

Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• We need to make sure that we provide an experience that our employees feel taken care of and they want to come into the office. - Caleb

• The trend that we're seeing now in the UK is clients being very sensitive to their employees' experience. - Caleb
• The biggest difference between a hospitality-oriented environment and one that is built as a traditional office is that the social space comes first and you put an enormous amount of energy into making sure it feels exciting and compelling. - Phil

• I believe that the community, the flexibility, the energy and the hospitality, all of that fits within a Bold style footprint in a building. - Caleb
• Right now, we are so over-scheduled because of attempting to retain old practices, that it is impossible to imagine and embrace this new future. - Phil

• Having a hybrid future relies on employee willingness to consider and adopt new practices and technologies and the company in support of the same thing.- Phil
• The two things I find myself saying most frequently is to give people freedom and flexibility through space and time. - Phil

Resources:

• TSK Documentary
• McKinsey & Company
• LinkedIn Article: 'The challenge of dynamic workplace programs in flex / coworking offices'
• Real Innovation Academy
• Podcast: Distributed with Matt Mullenweg
• Podcast: The Brave New Work by The Ready
• Podcast: 99% Invisible
• LinkedIn article: Corporate People in Flex Spaces and relevant Twitter Thread

Shout Outs:

1. Dror Poleg
2. Antony Slumbers
3. Sam Gamble
4. John Preece

About Our Guests:

Phil Kirschner

https://www.linkedin.com/in/philkirschner/

https://twitter.com/philkirschner

https://www.mckinsey.com/our-people/phil-kirschner

Phil has 19 years of experience persuading complex networks of stakeholders to transform their operational processes and behaviours. At Credit Suisse, JLL and WeWork, he learned continuously across the disciplines of information security, operational risk, expense management and corporate real estate, before finding his passion for workplace strategy and the future of work.Outside of work, he is a fifth-generation NYC native, dedicated father and husband, committed volunteer for New York Cares and Lincoln Center, and avid traveller with 45 countries under his belt so far.

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.

Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[06:40] From your time at WeWork, what was the demand you were seeing in regards to scale-ups and enterprise and what was like for a normal member versus an enterprise customer?

• A lot of our corporate clients were interested in what WeWork was exploring, trialling and implementing in our own headquarters.

• To the mass market, the idea of a workplace, which is both convenient and in a desirable location, with a likeable community of people that offered an engaging experience was a compelling product to buy.
• For enterprise members, in co-working spaces or flexible office spaces, usually the major differentiator is that the person who occupies the space was not the person who made the decision to have people occupy that space, so the dynamic of who made the decision relative to who's having the experience is a little different.

[10:20] What is the enterprise product and what does it look like?

• In early days, in order to achieve such scale and growth and get the level of enterprise buy-ins, we delivered whatever was attractive to buyer.
• Leaders were attracted by our flexibility, our locations and our growth, not necessarily by community and experience. We would often customise to suit the needs of the enterprise.

[13:50] What do you think worked and didn't work about the flexibility and customisation?

• As part of the WeWork narrative, we would bring what we have learned from the explosive growth, design and research, to bring the best to the company.

• When we went to our client and were doing spaces within an overall context that they controlled, they were typically more amenable to listening to the science and the research.
• We had success taking a WeWork footprint into someone else's footprint versus having them come to ours.

[24:05] You are now the 'Workplace strategy and change leader' at McKinsey, can you tell us what your role involves?

• Phil spends his time trying to have broad spectrum impact across client and industry teams, serving individual projects, but also working to build capabilities and knowledge for the firm.
• Phil sits between two practice areas, delivering strategic advice to companies who happen to be in the business of real estate- designing, servicing, operating, investing and the function of real estate. His secondary home is within a people and organisational performance practice.
• He gets to focus on the impact that physical space has on leadership and business decisions and the role that organisational and employee behaviours have on how you should be consuming space.

[26:30] How does McKinsey see the future of the office and real estate in general?

• Client perceptions are changing and it's creating greater demand on our office.
• There used to be a very big difference between the two industry groups, now they're both going to converge.
• Having a hybrid future relies on employee willingness to consider and adopt new practices and technologies and the company in support of the same thing.
• Someone who is moving around during the day has a significantly higher incentive to learn about new tools and become as fluent as possible with the resources available to help them become untethered.

[32:30] If a company is listening right now and they're looking at managing their space and people in a different way, what are the top two tips that you would give them?

• Give people freedom and flexibility. Through space and time, whether that's in the office or between locations, their homes or a third place.
• Present employees with choices and help encourage them to make the choice that you think will have the best outcome, as opposed to trying to direct them to do something specifically.

[35:10] How should real estate brands like Bold and others in the supply of office real estate support customers going forward?

• My biggest recommendation for people in the flexible spaces is to have a greater awareness of the fact that corporate employees will be governed by corporate programs and messaging that are not obvious on the surface.

[36:40] Quickfire Questions

Who is your go-to for inspiration?

• Phil listens to several podcasts. His top three are: Distributed, with Matt Mullenweg, Brave New Work from The Ready and 99% Invisible. Phil likes being forced to think differently about design and architecture choices that have nothing to do with workplace. He finds it really provocative and inspiring.

If you could wave a magic wand and change anything when it comes to company culture right now, what would that be?

• For us just belonging and being authentically ourselves, such as seeing the humanity in each other and using that to inform decisions and how we communicate with employees.

Where is your favourite holiday destination?

• Phil was fortunate to have a sabbatical and travel through Asia. He would love to return to New Zealand and Australia with his family.

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected]

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056

Leveraging Workplace As a Tool In the Platform of Work -

Matt Grimshaw, Founder of The Pioneers joins Bold Founder Caleb Parker for the eighth episode of Season 6 they discuss how company culture is created in the workplace.

They talk about creating workplaces that are both flexible and suitable for the needs and growth of the people within them, and explore what workplaces and company culture may look like post pandemic.

Matt shares his insights on the future of company culture, how to build a workplace that will complement the needs and interests of employees, and how working from anywhere might impact the future of our workplaces.

Connect with Matt Grimshaw on LinkedIn

https://www.linkedin.com/in/grimshawmatt/

Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• I think there's a human need for being with the people you work with. - Matt

• If I had a crystal ball in front of me, I would see a large percentage of employees in companies around the world fitting into a third category; a hybrid category. - Caleb

• You've got to create a space that's attractive for people and people either need to use because they have to use those facilities, or that they want to use it. - Matt

• We can't just sell a big white box with a bunch of desks in it and think that's good enough these days. We're at this point now where we know that we don't have to have an office to be productive and to get shit done and to grow our company. - Caleb

• Organisations with high psychological safety tend to outperform others. They tend to be more innovative and they tend to make fewer mistakes as well. - Matt

• I'd like to think that the office and the workplace can still be leveraged as a tool, as part of the mix to support culture. - Caleb

• Scale-ups grow very, very quickly and they are also trend setters. If you're working in an office place with a pool table, table football or free coffee, that started from the scale-up space. I think keeping an eye on what these innovative companies are doing is important and interesting. - Matt

Resources:

• TSK Documentary
• The Pioneers Website
• The Pioneers Twitter
• DS Smith
• Oxford University
• TSK Article: The Pioneers – Where place meets culture
• The Pioneers: Why culture determines how you get work out the door article

Shout Outs:

1. Tom Duncan
2. Liam Smith
3. Edgar Schein
4. Amy Edmondson
5. John Preece

About Our Guests:

Matt Grimshaw

Connect with Matt Grimshaw on Linkedin

https://www.linkedin.com/in/grimshawmatt/

Matt is the founder of The Pioneers, who help scale-ups create cultures that make their people, customers, and investors happy.

They do this by helping them design and build their People Operating System, a systematic approach to people management that enables their clients to create a coherent people experience and a workplace that flows.

Matt got his law degree at Oxford University and prior to starting The Pioneers in 2008, was an HR change manager for a FTSE 100 manufacturing group DS Smith.

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.Caleb has served as founder, Board member, advisor, investor and consultant to numerous start-ups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[05:35] Matt gives a description of how The Pioneers support scale-ups.

• Matt outlines how as a start-up founder your personal influence is your key tool to get the best out of your team.
• As your company grows this will be insufficient and you will need a people management system that helps people work together effectively.
• The Pioneers help people to build these systems.

[07:35] How is company culture created?

• There's no 'one right answer' to this question. A definition of culture taken by Edgar Schein describes company culture as shared learning or a distributed learning. It influences what people pay attention to and influences their decision-making and behaviour.
• As a start-up, you try things. If they work you stick with it and the more ingrained that becomes within your organisation and within your culture.
• Larger organisations will have a set of social norms that define what people need to notice, think, feel, and do in order to be accepted or to feel like they belong to the group. This is what is meant by culture.
• There are four influences on organisational culture. The first is the personality, the values, the behaviours of your leaders and founders.
• The second is events, the things that happen within the organisation. You'll respond to it. And if it works, you'll tend to stick with it.
• The third thing is a meta culture. The cultural norms that apply across companies. The cultural assumptions will differ between companies and sectors.
• The fourth factor is the situation or the system in which people work.

[09:50] What effect does 'working from anywhere' have on company culture?

• Some companies have managed to create good company culture in a fully remote working environment. The hybrid workplace is a more challenging as there's less established answers that you can pull out of a meta culture and apply to your organisation.
• Fully remote organisations that work really well tend to be software-oriented companies that are comfortable with that asynchronous communication. And it's less well-suited where there are organisations have that human need to be together.

[14:00] How do you manage and give people the tools they need to excel under those guidelines and policies?

• When you look at the workplace as part of a system for how you manage your people or how you want to work, it opens up opportunities for doing different things with your workplace in order to support the particular ways of working, or the culture you're trying to create within your organisation.

• It's about creating workspaces that work for people in and out of the room and to have access to different types of environments that will support the different needs of individuals on any given day.
• In the future, shared workspaces may become more important and utilised for specific tasks.

[18:40] What trends are you seeing scale-ups utilise in order to grow and manage this growth?

• Companies are moving away from traditional longer leases, big fit-outs and big spaces.
• Scale-ups need the flexibility in how they engage with all the other providers that service their business.

[20:55] How do you see the workplace fitting in as a central place for employees to congregate at times?

• Companies need to create a space that's attractive for people, and create a space people need to use either because they have to, or want to use the facilities within them.
• If you can create a space that really connects and resonates with people's needs, then people will keep coming back to you.

[22:50] When marketing a workplace, should we be proactive or reactive regarding how we make that space suitable for the company's culture?

• Both are important but establishing the needs, values and desired culture of each organisation is essential.
• Providing the things that influence people's decision about whether they should join, thrive and stay in an organisation is important.
• Working collaboratively and having the flexibility to tweak spaces as people grow is necessary to create culture.
• The use of shared spaces for scale-ups is both collaborative and more cost effective.

[24:30] Coming out of COVID do you think there's lessons that more established companies could learn from scale-ups in terms of workplace and hybrid and remote working?

• To change things that aren't working. Be flexible in the workplace and respond to the unpredictability that we are currently facing.
• Utilise the space in a way that gives you competitive advantage. Use your space in a way that drives a particular aspect of your culture or a particular aspect of your employee experience.

[27:30] Quickfire Round Questions

• Matt's go-to for inspiration is an old philosophy teacher, Mark Rock Rocky.
• Matt would like to use a magic wand to bring hidden aspects of company culture to the surface, and to help organisations be more flexible, adapting to people's needs to allow them to flourish.
• Matt's favourite holiday destination is Italy. He loves the food and the weather there.

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected]

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056

Exploring research by Cromwell Property Group -

Tom Duncan, Head of Research and Investment Strategy for Cromwell Property Group joins Bold Founder Caleb Parker for the seventh episode of Season 6 to discuss Tom's recent publication in Insight Magazine, titled 'Office 2025: The Next Evolutionary Cycle'.

The two discuss how office demand is changing, thus creating a gap between supply & demand, and an abundance of misaligned stock, and what this means for commercial real estate investors.

Tom shares how this moment in the market can seem scary, but that office evolution is nothing new, and we're now entering the age of Space-as-a-Service.

Caleb gives a shout out to Samantha McClary for her article on Bold in EG.

Connect with Tom Duncan on LinkedIn

https://www.linkedin.com/in/tom-duncan-ab9a6724/

Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• When I read research papers from the real estate community it tends to be from a traditional mindset, but you've come across, dare I say 'woke' in this. - Caleb
• I think up-close that the change that we're having at the moment in the market is quite scary for landlords and for investors... but if we zoom out onto a much longer time horizon, I think that gives us more balance that this is just the latest iteration of a constant process of invention and reinvention. - Tom
• We think what's happened in 2020 is the dawn of the age of Space-as-a-Service. - Tom
• In order to attract employees, I think offices must work harder and they must give them a better proposition. - Tom
• I think that we in commercial real estate have to stand up and be champions of this really good company culture and lead by example. - Caleb
• I just think we in commercial real estate have the opportunity to make such a positive impact on all the communities we go into. - Caleb

Resources:

• TSK Documentary
• Insight Magazine 'Offices 2025: The Next Evolutionary Cycle' Article
• Cromwell Property Group
• The Economist Magazine
• The Economist Podcast
• MIPIM 2022, Cannes

Shout Outs:

• James Goldsmith
• Antony Slumbers
• Dror Poleg
• Samantha McClary

About Our Guests:

Tom Duncan

https://www.linkedin.com/in/tom-duncan-ab9a6724/

https://twitter.com/tduncan_insight

Tom Duncan is the Head of Research and Investment Strategy for Cromwell Property Group.

In his role, Tom is responsible for setting the research strategy for Cromwell's international platform. His team analyses market economic and thematic change to provide research and advice to the business, its clients and investors on investment opportunities. His advice supports the investment decision making process informs new fund launches and the allocation of capital expenditure with an existing mandate.

Tom joined Cromwell in 2021, not long ago from Swiss Life Asset Managers, Europe's largest institutional owner of real estate, where he spent four years and was laterally director of strategy and innovation with research responsibility. Prior to that he spent two years at JLL in the UK as an Associate Director in the Corporate Research Team.

Previously, he spent five years working in Australia at Hill PDA, an Economic Consultancy, and Colliers international as head of New South Wales and ACT research. Tom holds Master's degrees in property development from the UTS Sydney and Town and Country Planning from the University of Sheffield.

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[05:00] Tom gives a brief overview of Cromwell and the portfolio.

• Cromwell Property Group is an international investment manager with $8bn of assets split 50/50 between Europe and APAC.

[06:00] What is the background on the research that led to the outcomes in the article 'Office 2025: The Next Evolutionary Cycle'?

• The feature of the office was subject to such fierce debate in the industry and in the media more generally, they felt much of that debate was misinformed and subject to overly negative sentiment.
• Survey data shows that there are benefits for both employee and employer to utilising the office as a working environment.
• Working patterns will change to accommodate office and home working, and where people end up working will be based on the tasks they need to complete.
• There will be more incentivisation to get people back into the office.

[11:00] Can you provide some context on the gap between supply and demand and where does Space-as-a-Service fit in?

• Employees and building occupiers now hold the power. Landlords should be viewing themselves as service providers to their customers, the occupiers, and this should lead to a physical evolution of the type of space that's provided.

[16:20] Your article quotes "[investors in real estate should] act with conviction to dispose of misalign stock and acquire product, which is, or can be aligned to future occupier demand". Do Real Estate Investors not usually act with conviction?

• Real estate can be guilty of 'herd mentality', meaning they follow the same patterns.
• Acting with conviction might mean going against the grain or put themselves in an uncomfortable position based on the narrative at the time.

[18:40] What's your view on building from the ground up versus buying and repurpose?

• Much of the existing stock will need to be repositioned to make sure that it aligns with what occupiers of today want and occupies as tomorrow as well.
• Environmental factors mean it will be increasingly difficult to create new buildings from scratch, so repurposing an existing building will be much more environmentally friendly.

[23:30] How does Cromwell look at rolling out Space-as-a-Service across the portfolio?

• A tailored approach depending on offices, locations and market need.

[24:50] Quickfire round questions.

• Tom's go to for workplace insight are Antony Slumbers, Dror Poleg, The Economist Magazine and Podcast
• Tom would like to use a magic wand to see us valuing environmental factors far more highly in real estate.
• Tom's favourite holiday destination is Brisbane, Australia.

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected]

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056/

An Unscripted Chat With Mark Eltringham -

Mark Eltringham, publisher of Workplace Insight and IN Magazine joins Bold Founder Caleb Parker for the sixth episode of Season 6 for an unscripted chat on how the future of work may affect the future of commercial real estate (#CRE).

They discuss flexible working, what employees need from their employer to support flexibility and how, as always, it comes back to company culture.

Mark shares his insights about how the future of work is changing and evolving, and how we don't yet know all of the answers to what working will look like in the future.

Mark's article on weak ties here: https://workplaceinsight.net/hybrid-working-highlights-the-value-of-weak-ties/

VIDEO: BLM's hybrid workplace by TSK

Connect with Mark on LinkedIn

https://www.linkedin.com/in/mark-eltringham-2071804/

Connect with Caleb on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• Now everybody's been exposed to that [flexible] way of working, not just for a couple of weeks, but for a long period of time....and there's a lot of conveniences out of it for many people and there's a lot of friction for others. - Caleb
• Firms need to work out what people want and allow themselves flexibility and agility to deliver that for them. - Mark
• Shouldn't commercial real estate be supporting companies to be more cognizant that everyone's different, and try to support all of the use cases? - Caleb
• Office design was always overplayed as a solution to cultural problems. - Mark
• Things are very, very complicated and there is a possibility that if you do go fully remote, that certain parts of the business might go missing. - Mark

Resources:

• TSK x BLM Manchester – A fresh approach to work
• TSK Presents Flutter, Short Film
• Julia Hobsbawm, 'The Nowhere Office' paper
• Workplace Innovator Podcast by Mike Petrusky
• Intelligence Squared Podcast
• The Economist Podcast
• Sberbank Office, Moscow
• Sky Office West London
• Microsoft Experience Centre Amsterdam Case Study

Shout Outs:

1. Anthony Slumbers
2. Chris Early
3. Neil Usher
4. Chris Kane
5. Dave Cairns
6. Tim Oldman at Leesman
7. Chris Herd, Firstbase
8. Ben Waber, MIT

About Our Guests:

Mark Eltringham

https://www.linkedin.com/in/mark-eltringham-2071804/

Mark has worked in the office design, built environment, workplace and facilities management sectors for over 25 years as a marketing professional, consultant, editor and writer. At the start of 2013, he launched www.workplaceinsight.net, an online publication that explores the relationships between commercial interior design, workplace management, technology, human resources, the wider business world and society. In 2020, they launched IN Magazine, which is set to become Europe's foremost publication exploring working lives, technology and offices.

Mark is a Fellow at the Royal Society of Arts, a Stoke City supporter, a Dad and a whippet owner (which makes him a dad twice).

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[05:21] What changes does Mark see in how we're working today and what effect will that have on the workplace office industry?

• The shift that has only impacted certain demographics will now effect everybody.
• The real answer, I don't know, any many other people don't know either.

[07:09] How can the workplace now accommodate everyone instead of being a white box, that everybody has a fit into?

• If your workplace offers a worse experience than someone's home, you're getting your business model wrong.
• People have always hated commuting, and now it's become a moat that needs addressing.
• There are commercial interests on both sides of workplace and flexible.

[10:55] Considering that everyone is different, shouldn't commercial real estate supporting companies try to support all of the use cases?

• The British Council for Offices specification guide puts people into a box, which gets embedded into organisations.
• Most organisations need to provide is a culture that allows different models of flexibile working to apply to different people and based on things like personality, age, job, function.

[14:47] If a company has a culture that enables workplace choice and flexibility, how can the office industry support that?

• It comes back to culture.
• One of the weaknesses with the idea that you can replace all interactions with technology is that the firm needs to understand what all the interactions were.
• Flexibility for most organizations is going to be the thing that will make a difference for them.

[23:42] Quickfire questions

• Mark's go to for workplace insights – LinkedIn Groups, people on LinkedIn, Google Alerts, Anthony Slumbers, Neil Usher, Jim Dale, Julia Hobsbawm, WorkBold Podcast, Mike Petrusky Workplace Innovator Podcast, The Economist, Intelligence Squared.
• The best examples Mark has seen of hybrid workplace are the Sky Office in West London and Microsoft Experience Centre.
• Mark's favourite holiday destination is Greece.

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [email protected]

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056

Insight into a deal to rightsize an office for hybrid working -

Jay Goldman, Co-Founder & Chief Sensei at Sensei Labs and Mark Goh, Founder & CEO of Clearspace join Bold Founder Caleb Parker for the fifth episode of Season 6 to discuss how company culture drives real estate decisions at Sensei Labs.

They discuss both sides of a real estate deal with Clearspace as the flex partner and Sensei Labs as the office customer. Jay explains how Sensei Labs came to the decision to slash their space requirements by nearly half and move into a new 7,000 square foot office space in Toronto. He goes on to share how the company worked with Mark and the Clearspace team to rightsize for hybrid working.

Jay is a New York Times Bestselling Author and shares his insights on how to nurture a strong company culture with teams who aren't in the office every day. Mark shares insights on how Clearspace pivoted to meet the needs in the market before the pandemic hit.

Connect with Jay Goldman on LinkedIn

https://www.linkedin.com/in/jaygoldman/

Connect with Mark Goh on LinkedIn

https://www.linkedin.com/in/gohmark/

Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• If you have a fixed idea of company culture, you can't maintain it because that world doesn't exist anymore. - Jay Goldman
• On any given day we will have two or three teams in the office on a rotating schedule that we put out least a month in advance to give people an opportunity to plan childcare and all of those other pieces. - Jay Goldman

• People have been taking a very static approach to workspace...trying to jam the old paradigm into the new world and it doesn't work like that. - Mark Goh
• Building your space in the past was complex and cost prohibitive, which is why many companies turn to a flex face or coworking product. We offer this in-between option. - Mark Goh
• We use data and a level of precision that's not widely available in designing construction, and it's really taken the same methodology that Jay would use running Sensei. That type of startup data-driven approach, just isn't applied to our industry. - Mark Goh
• Reversible decisions should be made quickly. Irreversible decisions we need to really think through and be intentional about. - Jay Goldman
• The last thing I want to do is get stuck in a lease that's no longer serving the needs that we have. - Jay Goldman

Resources:

• TSK Documentary
• TSK website
• Sensei Labs
• The Decoded Company
• Clearspace
• Sensei Labs Cultural Values (Career Page)
• Medium
• How I Built This Podcast (Apple)

Shout Outs:

1. Dave Cairns
2. Guy Raz

About Our Guests:

Jay Goldman

https://www.linkedin.com/in/jaygoldman/

Jay is Co-Founder and Chief Sensei at Sensei Labs. His company supports Fortune 500 companies around the world with their collaborative work management platform, which is used to run business critical projects, including transformations, M&A, product launches and procurement operations.

Jay co-authored the New York Times bestseller The Decoded Company and has written for publications like the Harvard Business Review. He speaks often with teams and companies across the globe about the future of work, including companies like TEDx, NASA, Harvard Business School, Google and Twitter.

Mark Goh

https://www.linkedin.com/in/gohmark/

Mark is a seasoned entrepreneur and has both raised venture capital and bootstrapped companies prior to launching his own start-ups. Mark worked for several years in private equity. Mark launched Clearspace to create awesome offices for growing companies.

He's created a way to simplify the office interior construction process for landlords and tenants as a one-stop shop from design to move in. Through their technology driven approach they're able to deliver cost-effective beautiful office experience without compromising on speed and quality.

These are typically smaller footprints for fast-growing companies. They're private and custom branded for the customer, and high in demand.

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[02:51] Interview starts

[04:59] Jay Goldman explains why they moved into a Clearspace office and why they took a smaller office space than originally planned due to changes to working since COVID, and what technology they use for remote working.

[10:18] Jay Goldman explains how Sensei Labs approach company culture as a fluid and ever changing concept.

[13:05] Mark Goh talks about how they created the office space for Sensei Labs in Clearspace Toronto. Jay and Mark discuss their teams working patterns and the reason for having an office space.

[18:28] Mark Goh talks about how Clearspace supports landlords through white label solutions as an in between flex space and individual built. Mark talks about why they pivoted their business model away from a leased arbitrage business to the new model.

[25:23] Mark Goh talks about the technology behind Clearspace.

[27:23] Jay Goldman talks about what Sensei wants from commercial real estate moving forward.

[31:01] Caleb asks quickfire round questions

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

A Podcast Company is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. (https://www.apodcastcompany.com)

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056

Merry Christmas & Happy New Year from Caleb Parker, WorkBold, and a special guest! Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

About Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019). He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking. Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work. Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator. Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies. Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056

A Chat With Tracy Hawkins, VP Of Real Estate & Workplace And Remote Experience -

Tracy Hawkins, Vice President of Real Estate & Workplace and Remote Experience at Twitter joins Bold Founder Caleb Parker for the fourth episode of Season 6 to discuss how Twitter is supporting its employees through its work from anywhere policies.

Tracy is one of the leading voices on LinkedIn and Twitter about the #FutureOfWork.

In this episode the two talk about company culture, creating environments where people feel taken care of, and workplace choice.

Tracy shares some interesting insights on how Twitter has embraced remote work and how they approach that with their global teams to ensure everyone feels supported and connected to Twitter's culture no matter where they choose to work.

Tracy shares her insights on how their real estate portfolio is evolving and what the future of work innovation looks like at Twitter.

Connect with Tracy Hawkins on LinkedIn

https://www.linkedin.com/in/tracy-hawkins-5b303326/

Connect with Caleb Parker on LinkedIn

https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• I've become a big fan of yours on social media. You're one of the leading voices in the future of work conversation on LinkedIn and Twitter, obviously often engaging in healthy debate and sharing how Twitter is evolving beyond hybrid working in the workplace. - Caleb
• We like to call them work from home because remote kind of makes it sound like there's a centre of gravity, and those folks were on Mars somewhere. - Tracy
• I would say the biggest learning for us is definitely that flexible work is here to stay, that it's not a perk anymore. It's an expectation for employees. - Tracy
• Company culture isn't about brick and mortar and offices. It's about common values, clear goals and showing you're inclusive... It's all part of making people feel an equal part of the company. - Tracy
• And it's been this debate about return to office or versus work from home or work from anywhere, but that's not the debate. It's about choice versus no choice. - Caleb
• The biggest thing that you can do to make your work from anywhere at work from home policy, a success is to make sure that your execs are on board and that they're doing it too. - Tracy
• It's not about ping pong tables in the offices anymore. You know, it's about what are we doing for our employees to make them feel like human beings and to make them feel like they're cared about. - Tracy

Resources:

1. Twitter
2. #WorkBold ranked in top 1% of business podcasts
3. TSK Documentary

Shout Outs:

• Dave Cairns
• Jack Dorsey

About Tracy Hawkins

Tracy has been active in all aspects of corporate real estate and facilities management for over 15 years.

Her skills encompass, project management, design, and construction, leasing and transactions, workplace operations, and the remote experience, leading corporate real estate teams in the film, fashion and technology sectors. Tracy has been leading Twitter's real estate teams for the last eight years, leading their EMEA and APAC real estate and workplace teams.

She moved from Dublin, Ireland to San Francisco in 2014 to head up their design and construction team during a period of explosive growth, which ultimately led to her returning from maternity leave to assume leadership of their global real estate and workplace team in March of 2016.

Now Tracy is now responsible for all workplaces at Twitter, be that in an office or remote. Her goal is to ensure their employees have the choice and agility to do their very best work, regardless of geography. Tracy's married to Grant, and they have a five-year-old daughter. She's on the board of Blue Bear School of Music and the Twitter Foundation.

Tracy has been an active member of CoreNet for over 10 years, both in London and the Bay area.

Follow Tracy Hawkins on Twitter

About Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[3:21] Interview begins

[5:30] Tracy explains Twitters remote work policy and how Twitter work hard to make sure that the work from home population have access to company culture

[14:20] Tracy talks about why companies should embrace work from anywhere and hybrid working practices

[16:20] Tracy talks about how flexible working has helped Twitter's recruitment across social media channels

[18:50] Tracy explains how work from anywhere will impact on Twitter's real estate portfolio

[23:15] Tracy talks about the role hospitality plays in the office and the future of work innovation

[27:40] Caleb asks how other companies can move to work from anywhere policies

[29:00] Caleb asks his quickfire round questions

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

A Podcast Company is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. (https://www.apodcastcompany.com)

Subscribe to the #WorkBold Podcast

https://www.linkedin.com/newsletters/workbold-podcast-6868874680095277056

Creating Workplace Environments For Great Company Cultures, with Sophie Foster -

Sophie Foster, Workplace Consultant of TSK Group joins Bold Founder Caleb Parker for the third episode of Season 6 to discuss designing and building amazing workplaces for some of the biggest brands in the UK.

They discuss workplace psychology and how spaces can help get the best out of people, how to promote behaviour change particularly for those who are change resistant, and workplace design can facilitate all of these processes.

Sophie shares her insights on the best hybrid workspaces she has seen and how building spaces with inclusivity in mind helps to create a company culture where people feel they belong.

Connect with Sophie Foster on LinkedInhttps://www.linkedin.com/in/sophiefostertsk/

Connect with Caleb Parker on LinkedIn https://www.linkedin.com/in/calebparker/

If you have any questions or feedback on this episode, email [email protected]

Value Bombs:

• Psychology plays a massive part in a lot of the work that I do at TSK. Often the biggest element of psychology is organisational change – Sophie

• When our clients go through a workplace transformation project, it's often because there are big drivers for change, such as mergers, acquisitions, business restructuring, technology improvements, or generally just culture change. Often, they need a workplace to be able to not just support this change, but also act as a catalyst for it. - Sophie

• It's my job to be able to help support the end users of the space the mindset shift to enable them to use that new workplace efficiently. - Sophie

• What we're seeing now is that the office needs to have more of a purpose than it did before. There has to be a reason for people to come to the office. - Sophie

• You might be in a 10 year lease, but you can't build out a space to last 10 years. - Caleb

• A lot of people now have the view that their home life has had to adapt to work, and now work should have to adapt to people's home lives. - Sophie

• If people want to be working in a new way, in a hybrid way, they really need to be thinking about investment in terms of people, place and technology. - Sophie

• We need to invest in facilitating the right culture for our business and picking the place and the experience based on that, starting with culture first is the most important thing. - Caleb

• I think a lot of organisations historically have just used wellbeing as a bit of a tick box and a bit of a perk. - Sophie

Resources:

• TSK website : Flutter Office, Leeds City Centre

• TSK website: BLM Law, Manchester

• The Shaping of Us, Lily Bernheimer

• WorkLife Podcast with Adam Grant

• TSK Documentary

Shout Outs:

• Adam Grant
• Antony Slumbers
• Michele Schneider

About Our Guests:

Sophie Foster

https://www.linkedin.com/in/sophiefostertsk/

Sophie Foster is a Workplace Consultant at TSK Group, who design and build amazing workplaces for some of the world's biggest brands across the UK and Ireland, including Kellogg's, WeWork, Adidas, Money Supermarket, Flutter Entertainment and Bold. Sophie specialises in delivering people-centred workplace change solutions.

Combining her experience of working with leading brands and her knowledge of psychology, wellness, and healthy buildings, Sophie takes pride in producing positive client experiences. Her role at TSK is to engage with organisations, gather, analyse, and interpret data and recommend a suitable workplace change strategy that is aligned with business objectives. She then supports in translating workplace strategy into design and champions the change journey through end-user engagement.

One of her skills is challenging perspectives to achieve the best outcomes for her clients and their people. And her main passion is creating human-centred environments that improve health, promote inclusivity and positively impact communities and the environment.

About Our Host:

Caleb Parker

https://www.linkedin.com/in/calebparker/

Caleb Parker is an American entrepreneur in London, and Founder of Bold (acquired by Newable/NewFlex in 2019).He believes in "challenging the status quo" and is a champion for entrepreneurial and innovative thinking.Caleb has served as founder, Board member, advisor, investor and consultant to numerous startups and small businesses, and has a keen focus on innovation and technology, with interests in the MICE market, Space-as-a-Service, and the future of work.Caleb has been a guest lecturer, speaker, and moderator for topics such as entrepreneurship, the sharing economy, the future of work and commercial real estate at academic institutions and large corporations. He regularly takes the stage at numerous trade conferences as keynote speaker, MC, host or facilitator.Earlier in his career, Caleb was named one of Savannah, Georgia's "40 under 40" business leaders" in 2006 after launching two successful small businesses in the city's booming hospitality industry. A year later he moved to Washington, DC to join the The Regus Group DC management team. In 2009, Caleb co-founded a flexible workspace consulting firm where he brokered flexible workspace and advised businesses on agile working strategies.Caleb is one of the first licensed commercial real estate agents to speak on the flexible working trends and the rise of flexible workspace, and has been quoted in numerous publications.

Timestamps

[00:00] Caleb introduces podcast episode and gives an overview of what to expect in the episode

[03:10] Interview starts

[06:32] Sophie explains how psychology plays a part in workplace behaviour

[09:42] Sophie talks about how the office needs to have more purpose than before, and what that purpose might be. Sophie explains their process and how TSK determine how to create the right spaces for clients

[12:29] Sophie talks about trends that they are seeing post pandemic

[15:10] Sophie talks about the repurposing of space, and the investment required post pandemic in people, space and technology.

[18:09] Sophie gives examples of her favourite hybrid workplaces, Flutter and BLM Law.

[25:05] Sophie talks about how to encourage inclusivity through the working culture and environment.

[28:28] Sophie gives her thoughts on wellbeing in the workplace and how landlords and building owner –operators can consider strategies to support improved wellbeing for tenants and users.

[30:48] Caleb asks quickfire round questions.

Sponsors

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world's biggest brands across the UK and Ireland, They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they've designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

A Podcast Company is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. (https://www.apodcastcompany.com)

Subscribe to the #WorkBold Podcast

https://workbold.co.uk/podcast/