Brave Ideas

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event

presented by ReturnSuite

(Watch the full length video on Youtube)

Can office landlords afford to ignore hospitality? Or is it the key to staying competitive in today's market?

In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker sits down with Laura Kozelouzek, CEO & Founder of Quest Workspaces - the largest woman-owned shared workspace company in the U.S. with 310,000 SqFt across NYC and Florida. With 33 years in hospitality and flexible workspaces, Laura ha seen evolution first-hand—from landlords taking a hands-off lease approach to landlords desire to curate experiences. The two dive into why landlords are rethinking their approach, how service-driven spaces create better tenant/customer experiences, and whether office buildings should operate more like hotels.

💡 Key Topics Discussed:

✅ Why "Landlords + Hospitality" is the future of office real estate

✅ The rise of "Heads of Member Experience" roles in traditional office buildings

✅ The lease vs. management agreement debate—what's really working?

✅ How technology enhances hospitality without replacing human service

If you're a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can't afford to miss.

If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway!

Links:

• Connect with Laura Kozelouzek
• Connect with Sam Gamble
• Follow Caleb on LinkedIn
• Subscribe to our Brave Ideas Newsletter

This mini-series is presented by ReturnSuite: Software that simplifies complex cash flow modeling for modern real estate companies.

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event

presented by ReturnSuite

(Watch the full length video on Youtube)

Despite the rising demand for flexible office space, landlords and operators still struggle to align. But why is this happening, and what's the solution?

In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker and Sam Gamble, cofounder of ReturnSuite, sat down with office real estate powerhouse, Giovanni Palivicini, at The Empire State Building in NYC to uncover the key challenges holding back the growth of flexible workspaces—from valuation hurdles to data transparency and landlord-operator misalignment.

Gio is Executive Director for the Global Workspace Association, Founder of Fronteras Commercial Real Estate, and Co-host of the Flex Uncensored Podcast.

In this candid conversation, Gio shares insider insights from his years advising landlords and operators, breaking down the barriers to collaboration, data transparency, and valuation in the industry.

💡 Key Topics Discussed:

✔️ The biggest roadblocks between landlords & operators ✔️ Why traditional valuation models don't work for flex ✔️ How hotels & self-storage cracked the short-term lease model ✔️ The rising demand from enterprise tenants & how to meet it ✔️ What needs to change for flexible workspaces to scale

If you're a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can't afford to miss.

If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway!

Links:

• Connect with Giovanni Palivicini
• Connect with Sam Gamble
• Learn more about ReturnSuite
• Follow Caleb on LinkedIn
• Subscribe to our Brave Ideas Newsletter

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event

presented by ReturnSuite

(Watch the full length video on Youtube)

In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker meets up with Sam Gamble, cofounder of ReturnSuite, in the heart of Times Square, New York City. As they stroll through the bustling streets in search of the perfect slice of pizza, Caleb and Sam dive into the future of office real estate, Flex and coworking.

The conversation explores the evolving challenges landlords, operators, and investors face in structuring deals, unlocking financing, and using data to scale their portfolios. Sam also shares insights from his transition from landlord to tech startup CEO, including how ReturnSuite is revolutionizing financial transparency in the industry.

Whether you're a real estate pro, a Flex enthusiast, or simply curious about what's next for the workplace, this episode delivers fresh ideas and actionable insights. Grab a slice, hit play, and enjoy this walk-and-talk through Times Square!

Topics discussed:

• The evolution of office, Flex and coworking
• Innovative approaches to financing and deal structuring
• How data and tech are unlocking growth for the industry
• Sam's journey from landlord to tech startup CEO at ReturnSuite

This candid conversation is packed with fresh ideas, actionable insights, and a dash of humor.

Links:

• Connect with Sam Gamble
• Learn more about ReturnSuite
• Follow Caleb on LinkedIn
• Subscribe to our Brave Ideas Newsletter

Season 14: Evolve to Thrive

In this exciting new mini-series of the Brave Ideas podcast (formerly the Caleb Parker Show), Award Winning Podcast Host, and Founder of Brave Corp, Caleb Parker, kicks off an exciting new season, recorded live at the Global Workspace Association Immersive Event in NYC.

With a focus on redefining the boundaries of office real estate, this podcast is a must-listen for anyone in the office real estate ecosystem, from investors and developers to brokers, landlords operators and property managers.

This season dives into bold ideas and strategies to thrive in a transforming office real estate landscape.

From innovative partnerships and hospitality to unlocking growth with data, every episode is packed with actionable insights to help you stay ahead.

Press play to hear from Caleb, then tap here to watch the sizzle reel on video.

This mini-series is presented by ReturnSuite, software that simplifies complex cash flow modeling.

Subscribe to our Brave Ideas Newsletter

Featuring Elliot Gold

Could this become the "STR" of coworking?

In this episode Brave Founder, Caleb Parker, is joined by Elliot Gold, CoFounder and CEO of UK coworking operator, Work.Life, to discuss the launch of the Workplace Intelligence Network, a collaborative initiative aimed at sharing operational data among flex operators.

The two explore the importance of data collection in the coworking sector, the need for trust and integrity in data sharing, and the potential for collaboration over competition.

They also cover the criteria for joining the network, the onboarding process, and the future plans for expanding the data set to provide valuable insights for operators and investors alike.

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

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Featuring John Williams

With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future?

In this episode Brave Founder, Caleb Parker, is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing.

In this episode, Caleb and John unpack a data-rich report Instant published, as they explore:

• the impact of economic factors on demand
• where today's demand is coming from
• the increasing interest from landlords in flex space
• positive impacts on building valuations.
• the emergence of super flex and aggregators
• the over-saturation of brokers and and advisors
• the dynamics of regional markets
• the importance of brand consistency in driving consumer trust and understanding

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

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2. ReturnSuite
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Featuring Nyasha Harper-Michon

In this episode Brave Founder, Caleb Parker, is joined by Nyasha Harper-Michon at ReCoTech in Helsinki, Finland to discuss 'Archtivism'.

Nyasha is a purpose-driven architect, built environment expert, business strategist, and inclusion & sustainability advocate who thrives at the intersection of cities, design, inclusion, sustainability, and technology.

Nyasha is a self-proclaimed archtivist, a term she coined for architecture professionals and enthusiasts driving economic, environmental, and social reform to foster positive changes in society and within the profession.

In this episode Caleb & Nyasha unpack the term Archtivism, and how architects and architvists have the power to shape society through design of cities and the built environment.

Nyasha shares her insights on how to measure social impact, the significance of aligning purpose with profit, and how Diversity in design teams can lead to richer outcomes, and why Friction in collaboration can lead to better results.

They go on to talk about challenging the status quo in real estate development, building for specific customer personas, how Space as a service enhances community engagement and why diversity in thought makes society wealthier.

Check out Nyasha's website here,

and follow her on Instagram here.

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

Find our adverts intriguing?(Tap below to learn more)

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2. ReturnSuite
3. PONT
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Featuring Markus Steinby

In this episode Brave Founder, Caleb Parker, is joined by Markus Steinby, at ReCoTech in Helsinki, Finland to discuss why real estate needs Data-driven leadership.

Markus is a Senior Advisor for Nordic real estate companies.

The two discuss a few key themes surrounding the built environment, focusing on sustainability, macroeconomic factors, and the role of technology in real estate - highlighting the importance of innovation and data-driven leadership in transforming traditional practices.

Markus calls for interconnectivity among different stakeholders in real estate value chain to foster collaboration and drive positive change for both the environment and investor returns.

And gives a shoutout to the following PropTech companies that are leading the charge in creating more efficient and sustainable solutions:

1. CHAOS
2. Skenario Labs
3. 720

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

Find our adverts intriguing?(Tap below to learn more)

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2. ReturnSuite
3. PONT
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Subscribe to Caleb's Brave Ideas Newsletter

Featuring Dean Connell

"To stand out, you have to stand for something"

In this episode Brave Founder, Caleb Parker, is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo.

After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlords, operators and corporate real estate.

Caleb and Dean explore the evolution of the coworking industry and discuss Dean's experiences at WeWork, including lessons learned and advice for landlords and operators.

Visit Dean's website

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

Find our adverts intriguing?(Tap below to learn more)

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2. ReturnSuite
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Featuring Zac Goodman

"When everyone is going left, look right" -Zac Goodman

In this episode Brave Founder, Caleb Parker, is joined by Zac Goodman, Founder & CEO of TSP, an award winning real estate management company (and B-CORP) that manages over 1 MILLION SqFt and growing.

Zac shares insights into his journey into office real estate from banking, highlighting the evolution of TSP from advisory services to property and investment management.

Social changes often follow economic crises.

Caleb & Zac discuss the current market dynamics, and debate the impact of remote work on office space demand.

Zac gives a crash course on the economy and financial markets and they discuss the differences between the post pandemic world and post Global Financial Crisis of 2008 world.

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

Find our adverts intriguing?(Tap below to learn more)

1. Koho.ai
2. ReturnSuite
3. PONT
4. NCG

Subscribe to Caleb's Brave Ideas Newsletter