This week I would like to introduce Mike Wittenstein.
CEO Storyminers. They help leaders win adoption for their boldest ideas and strategies 🔸 They know why people fight change, and how to engage and inspire them.
He’s got great experience in Customer Experience Design and it has been a real pleasure to discuss as he’s a real storyteller. In this podcast we cover the next topic:
- Why CX design shouldn’t be about ROI
Find out why Mike believes companies should prioritise customer experience design before return on investment.
- How to Think from the outside in
Good customer service all starts from inside the company, Mike explains.
- How to Be a catalyst for change
Get people on board through always talking about customer service. Don’t be afraid to tell stories to really pique their interest!
- How to Push for a design approach
Before you start a project, convince your boss to look at it from a whole CX design business strategy. The fact this will cost less, get you to market faster and is more inclusive should sway them.
- How to Practise for perfection
Start small. You can use a practise project to introduce your team to CX design before tackling the real thing.
I let you now listen to our discussion
Useful links:
- Take the quiz! Which book do you need to boost your digital transformation in times of crisis?
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Every week, you’ll find a new episode in your favorite podcast player to feed your thoughts.
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Talk to you soon!