In this episode of The Select Sires Podcast, host Ethan Haywood sits down with Patrick Maier and Max Shenkenberg of Maier Farms, and Susie Martin from CentralStar Cooperative to take a deep dive into how strategic genetics, disciplined reproductive protocols, and a strong team culture have positioned Maier Farms as a leader in reproductive performance, earning them a CentralStar ReproStar Award in 2025. With insights on fertility management, bull selection, data-driven decisions, and the importance of patience in genetic progress, this episode is packed with practical takeaways for any producer looking to improve cow longevity and herd performance.